Ice cream was great , got the midnight chocolate and it was honestly delicious …read more.. Staff were awesome and super friendly .... It's located in the joinery were there is a bunch of small food options but Mayday for sure take the cake on ice cream there !! Love the fun colorful vibe ... I do suggest to maybe have a sherbet option of some sort , just fruit for thought. Baby approved

Mayday is a solid option if you're craving ice cream. They have a fun selection of unique flavors,…read moreand it's a nice place to stop for a treat. It is a bit on the expensive side, though. The ice cream was good, but nothing especially memorable for me. The real highlight is the location, there's a large seating area inside a trendy food hall making it a great place to hang out with friends or family while you enjoy your dessert. Overall, I'd give it about 3.5 stars. Worth trying if you're in the area, especially if you're interested in unique flavors, but it didn't quite stand out enough for me to seek it out again.

I love the taste treat & ice sensation of dip'n dots. Was in the mall near the kiosk and checking…read moreout new flavors. The clerk recommended the Frozetti sugar cookie flavor and I went for it. Service was quick and she was full of all kinds of fun facts about how cold it had to be kept and served. Prices were decent. The small gives me plenty of freezer headache for one visit. Try it you'll like it!

This is my favorite Ice cream ever. The employees are very friendly and knowledgeable. Try the Dot…read moreSundae it's all yum!

Best ice creams in town, hands down!! I love the pineapple sorbet with the raspberry cheesecake ice…read morecream. Amazing combination. Don't knock it till you try it!!!

I really like this ice cream place but the customer service is AWFUL. For the past few weeks I have…read morebeen having to call to check if they are open because it says they are open but then I pull up and it's completely closed. I called today on 11/11 around 8pm to again ask if they have specificity birthday ice cream and the girl who answered said hello and hung up completely and when i attempted to call back did not answer. I called back specifically 4 times just waiting on the line. Horrible service. I really would have like to continue supporting this business but the people who work here are not great at customer service and thus will not get my business.

Rita's is a fun change up from your stereotypical ice cream. Their italian ice is refreshing, tart…read moreand full of flavor. There are quite a few flavors- dragonfruit, mango, cotton candy, pear, and a few others. They do have ice cream, though, if you'd still be wanting the mainstream. However, by far the best option to get from here is the gelati! Gelati is italian ice and ice cream mixed together- mind blown! It's smooth yet hits your flavor buds in the perfect couple of punches. I'd recommend going with plain vanilla ice cream and a fruity ice flavor, it's what I get every single time now. This Rita's location is an ordering window and then you eat outside. But it's a super nice setup. They also give discounts to students which is awesome. I'm really glad Rita's came to Lakeland!!

I got a large mango and strawberry flavor and my bf got a large root beer Italian ice and omg it…read morewas so delicious! Definitely worth it and i definitely will be coming back! The employees were very nice as well. Theres no indoor seating but sitting outside was nice on the benches they have.

Service was amazing and the ice cream to match. It was rich and creamy without being too sweet. The…read morewaffle cone was ok. But disappointed with that. It wasn't particularly fresh (or maybe the storage somehow wasn't sealed all the way) and it was blended with cinnamon. Now, I like cinnamon but that's not going to match every flavor. And some people may dislike cinnamon. I had no idea it had cinnamon until the end. The ratio was much stronger of ice cream to cone by the end and honestly all I tasted was cinnamon. Location is ok, but you may not realize there's parking in the back if you've never been there. It is at a light so crossing and turning into the place is easy. Atmosphere and ice cream itself were stupendous. I recommend getting the cone with vanilla or just getting the scoops. Unless you love cinnamon and there you go. Their competitor downtown is better in some ways, BUT Bright Ice has better flavors and more traditional type of flavors. This is an important distinction which makes it stand out on its own. Honestly, I will return for a pint of that Espresso with Kahula. Great addition to the Lakeland scene and I would definitely recommend this.

Still the best ice cream in Lakeland. Went here for dessert for our anniversary dinner.read more

Where do I even begin here ,ordered chicken finger basket with country gravy and paid extra for 1…read moremore well drinks came out 1 at a time ,let me mind you nothing extravagant either then chicken basket fries over cooked looked like oil was old ,country ice cold asked to have heated young man was persistent it was hot ,magically it was cold apparently heated brought back to me ice cold ,yeah never again, tables all dirty with food ,wrappers,napkins in floor sticky table and absolutely not 1 grown adult working no accountability or structure!!

love the ice cream so so so so good and Ty be service is great and they respect you and everythingread more

My son has been on an ice cream journey so we decided to go down and try Kelly's which is inside of…read morethe foxtail coffee location. We walked in it smelled like fresh coffee. It was clean and decorated nice. The girl working the counter around 7:30pm was very standoff-ish. She did not greet or smile the entire time we were In the store. She barely responded when I said "heyyyy how are you today!" I typically will leave a business if I'm not greeted properly but I was with my son and wanted to experience their ice cream. My son ordered a scoop and I ordered a milk shake for my dad. The total was almost $17. They are overpriced and the service needs major help. WILL NOT return. WOULD not recommend!

First time stopping today - and was pleasantly surprised I no longer have to wait until I'm in Ybor…read moreCity, to order a favorite drink of mine - a cafe con leche! Friendly staff and was a very yummy cold drink. I'll be back!

I was at a plant swap at Ivanhoe Village and the WAFU truck was there. They have a merchandise…read moredisplay that caught my eye. They sell Taiyaki sandwiches that seem to be made of a batter similar to waffle cones filled with sweet and savory ingredients. The waffle is pressed into the shape of a fish. Order 1 for a snack or 2-3 (3/12) for a meal. I had the Toasty which was like a grilled cheese with scallions and black sesame seeds. Simply delightful. My friend had the Anko which is filled with a Japanese sweet bean paste. She liked hers as well. You place your order and wait 5 minutes. There were three of us and our fishes came out pronto. When you order you see WAFU ice cream waffle cones. Visually these are beautiful and unusual flavors. They fill the cones with vanilla or matcha ice cream. If I had not been bundled up for a January day I would have taken a licking. Like them on FB for dates and locations.

I ordered from Wafu Taiyaki when their food truck was stationed at East End Market. They are…read moreusually there once a month on a Sunday, but I found out they will be opening up a brick and mortar at East End Market sometime this year! Their taiyaki is delicious- I ordered their grilled cheese taiyaki but I've had their other flavors before. They are super cute and filling, and I even got to try their Cherry Blossom soft serve made from real cherry blossoms! It was perfect on a sunny day (even though the weather was a little chilly). I highly recommend trying Wafu Taiyaki if they pop up at an event near you!