A great store for people who like to go outdoors, climbing, fishing, camping, hiking. Whatever you…read morelike to do outdoors, you will find what you need here. Friendy people, great gear! Have fun, be safe!

I love this place. Excellent range, reasonable prices, and absolutely fanatical but friendly staff…read more Even better they have all the little twiddly accessories that a lot of other places don't have - the kind of things that are small, but can make a big difference. Very often specialist shops can have staff that think they are über cool for working there - not here, eager to help without being intrusive, and they chat to you about the product without trying to get you to buy - which is great - they provide the info and let you come to your own decision. This doesn't seem to be an exclusive to the Birmingham store - the Manchester one is similar. I'd thoroughly reccomend 10/10.

The North Face in Birmingham is a fairly small store by the company's standards in comparison to…read moreother stores but is still a decent size, located in Birmingham's Bullring. I came in here for a quick browse at the latest fashion, The North Face is mainly a brand of high-quality outdoor gear for those who aren't aware of the brand. The staff in the store didn't seem too friendly or helpful, compared to other stores where staff are normally really friendly and down to a chat about the products and more. I did find the selection lacked a little, the store didn't seem empty it just seemed to be more stock of the same or similar items than usual but I guess that could be down to summer approaching and in many ways, The North Face is surely a brand for the winter. 2*

This is a relatively large Sports Direct store, in the Bullring in Birmingham city centre, it is…read morepretty much your typical Sports Direct store, relatively cheap sports clothing in a claustrophobic atmosphere, where they always seem to unnecessarily make the store as narrow as possible, resulting in a not so great overall shopping experience. There are entrances through the mall and on street level which is handy. They did have a pretty good selection, many of the items were competitively priced. They did seem to have a good number of employees working to satisfy demand, which is rather efficient and can be hit or miss at these types of stores, more so in the current climate - although queuing at the checkouts could have again be improved. 3* - Large store with a good product selection, I just wish they thought more about their own layout making it more welcoming and accessible, rather than appearing to be more of a mess than anything else.

This place provides a truly awful shopping experience…read more A discount sports clothing chain that sells a small amount of sporting equipment also. The staff here seem to hate the place. I don't blame them as the clientele seem to be mostly rude with little consideration for other shoppers or staff. You'll also find plenty of pushchairs in the aisles blocking your way, or people having conversations unwilling to step aside to let you through. There's always a queue at the tills, and you'll always be asked if you want to buy a branded plastic bag. After a second "no thank you" persuasion techniques became annoying. This place's saving grace comes in the form that it's cheap branded specialist sports clothing. Also in its location in the bullring- if like me you needed some sports leggings and are in this area, there's not many other places where you can pick up good quality ones fairly cheap. (Let me know if there are please!) Be warned though, they have an in store no refunds just store credit policy which can be inconvenient.