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    Sports Direct

    3.0 (4 reviews)
    InexpensiveSports Wear
    Closed 11:00 am - 5:00 pm

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    Aston Villa FC Shop - Photo from www.flickr.com

    Aston Villa FC Shop

    3.7(3 reviews)
    0.1 miCity Core

    After being heckled by an Aston Villa supporter, who was campaigning for a charity in Birmingham,…read morewalking around with my Manchester City shirt, I noticed this store and as a football fan, had a walk in to see if Aston Villa's central Birmingham Shop was as bad as well... Aston Villa (Aston Villa fans stop reading now) With a 4-0 victory over Villa, around a month after my visit, I still felt I had bragging rights, when I walked into this store, but still for a club like Aston Villa, who seem to sack their managers everytime something goes wrong (I still don't know why Tim Sherwood went) I was quite surprised, in a good way. This is a pretty cool store, to me it looks quite new and modern, it is on New Street, quite close to both New Street Station, Grand Central and The Bullring, and did have a good selection of jerseys. It also had a good selection of merchandise for Aston Villa fans, and even a ticket office on the top floor. If you're an Aston Villa fan, this is actually quite a good club shop for a soon to be Championship Club and actually can compete with the larger clubs stores in city centers such as Manchester City, and even beating Stoke City's club shop by far. I'm not an Aston Villa fan, but I found this store to be great for Aston Villa supporters to warrant a solid 3 star rating.

    I'm not a footie fan myself but have been raised in a household of devout 'Villains', hardcore AVFC…read morefans who don't seem to realise that more often than not their team is a bit rubbish. However, despite my ignorance on the subject of football, every annual Brummy Christmas shopping trip with my mom means a brief visit to the Villa football shop to ensure Santa brings my brother various Villa-shaped goodies. It's a great little shop and sure to please any dedicated fan, with everything from the latest home and away shirts to mugs, pens and fun but throwaway merchandise. At any other time of year, my mom would think it ridiculous to splurge on some of the stuff she's bought here - but, hey, everyone goes a bit mad at Christmas. Ever in need of Villa-branded sweets? I'll try not to judge you if you are. Just know that this place can sort you out if so. The stock is spread over two floors and staff are positioned across the space to help out anyone like me who has zero knowledge of the 'beautiful' game. It's all-encompassing, with items for blokes and ladies - as well as cute little garments for babs, which led to my mom shelling out on some kit for a newborn in the family. Definitely one for Villa devotees, but Birmingham City fans might want to steer clear.

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    Aston Villa FC Shop
    Aston Villa FC Shop

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    Dr Sports

    Dr Sports

    3.6(5 reviews)
    2.4 mi
    ££

    Rather like Maurice Robinson in Kings Heath, this is a Sports Store from a bygone era. In the days…read morebefore retail parks, online shopping and massive emporiums like JJB Sports and the like, this is the sort of shop where you would have come to get anything sport related, whether your chosen game was cricket, football, swimming, running, tennis, or anything else for that matter. Dr Sports stocks a little bit of everything, so given the size of the place the stock of each sporting item is limited compared to what you might find in a larger outlet, but what they do have on offer here is reasonably competitive in terms price. As usual with a shop such as this, they will attempt to order in anything that they don't have in stock.

    This is a standard sports shop. I came in here to see if they sold sports bras and unfortunately…read morefor me, they did not. However, whilst I was in there I had a browse around and they do sell a variety of other clothes, such as sports vests, shorts and trainers. They also have a variety of sports equipment, such as tennis rackets and footballs. I did find it quite uncomfortable in there as the man at the counter just stared at me as I walked around the store, which is not ideal when you're looking for a bra. There was also no one else in there when I was there, which is a shame as I think it may be the only one on Harborne High Street, although it may not have been a busy day for the store! The prices are not too bad and the sportswear consists of a variety of brands. I would go in again if I needed some more sportswear, but not just for a browse.

    Sports Direct - sportswear - Updated May 2026

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