Nike Factory Store at Resorts World is a pretty cool store, the selection is pretty good in terms of Nike gear with everything from trainers to sportswear as well as football jerseys from Nike's elite teams including PSG, Inter Milan and the England National team.
The staff seemed friendly and happy to help, there was someone who stood at the door welcoming customers - something that has become rare ever since the pandemic but is something I appreciate.
I do think the store could be laid out better, many items are very close to each other on stands which can easily be moved, so passing through can be a little narrow/uncomfortable - They have such a big store, so there's no need for this!
Remember, it is mainly an Outlet store, so you might not see the latest in Nike fashion with a couple of exceptions.
4* - Pretty cool store with friendly staff, a great addition to Resorts World Birmingham. read more