A great store for people who like to go outdoors, climbing, fishing, camping, hiking. Whatever you…read morelike to do outdoors, you will find what you need here. Friendy people, great gear! Have fun, be safe!

I love this place. Excellent range, reasonable prices, and absolutely fanatical but friendly staff…read more Even better they have all the little twiddly accessories that a lot of other places don't have - the kind of things that are small, but can make a big difference. Very often specialist shops can have staff that think they are über cool for working there - not here, eager to help without being intrusive, and they chat to you about the product without trying to get you to buy - which is great - they provide the info and let you come to your own decision. This doesn't seem to be an exclusive to the Birmingham store - the Manchester one is similar. I'd thoroughly reccomend 10/10.

With all the changes to Oasis I always feel more confused than ever about navigating parts of this…read moreplace. I'm saying this as Targets Zone is tucked around the back of level 2 behind Dolly Rockers body piercing. I love looking round army and navy type stores but be warned this place only has the occasional used military surplus item but they do seem to have more than they can fit in their shop if you check the website. If you are looking for tactical webbing type stuff then you can find it here and they have a range of items for kids who may want to start role playing after having played too much Call of Duty. This is a great way to see a wide range of air soft guns and cross bows. Unless you are buying off a website or a dodgy looking car boot it can be hard to see what you are really getting or find anywhere that you can go check them out. Here you can.

This is a relatively large Sports Direct store, in the Bullring in Birmingham city centre, it is…read morepretty much your typical Sports Direct store, relatively cheap sports clothing in a claustrophobic atmosphere, where they always seem to unnecessarily make the store as narrow as possible, resulting in a not so great overall shopping experience. There are entrances through the mall and on street level which is handy. They did have a pretty good selection, many of the items were competitively priced. They did seem to have a good number of employees working to satisfy demand, which is rather efficient and can be hit or miss at these types of stores, more so in the current climate - although queuing at the checkouts could have again be improved. 3* - Large store with a good product selection, I just wish they thought more about their own layout making it more welcoming and accessible, rather than appearing to be more of a mess than anything else.

This place provides a truly awful shopping experience…read more A discount sports clothing chain that sells a small amount of sporting equipment also. The staff here seem to hate the place. I don't blame them as the clientele seem to be mostly rude with little consideration for other shoppers or staff. You'll also find plenty of pushchairs in the aisles blocking your way, or people having conversations unwilling to step aside to let you through. There's always a queue at the tills, and you'll always be asked if you want to buy a branded plastic bag. After a second "no thank you" persuasion techniques became annoying. This place's saving grace comes in the form that it's cheap branded specialist sports clothing. Also in its location in the bullring- if like me you needed some sports leggings and are in this area, there's not many other places where you can pick up good quality ones fairly cheap. (Let me know if there are please!) Be warned though, they have an in store no refunds just store credit policy which can be inconvenient.