I wanted to buy something in here because of how friendly & funny the staff was! Unfortunately I…read morewas on a budget and they didn't have exactly what I was looking for. If you need some beach gear & clothing this is the place for you.

I was visiting Jacksonville and actually went to the surf shop to get some parts for an existing…read moresurfboard, and ended up talking with the owner for an hour or two. He shared a lot of information on the surfboards that he designed and we went through my surfing experience, and I ended up purchasing a board and bag. I've only gotten a chance to surf it a couple of times, but so far it performs really well and I ended up selling my old surfboard in favor of this new one.

Cathy is a god send! She spent the time and really figured out my style for me. She worked within…read moremy budget and made my house a home. I can not thank her enough!! Best decorator in all of Jacksonville!

The only store in the JAX area that sells Troll Beads! Troll is the original. They have been around…read moresince the 70's in Europe and stand by their product and the workmanship. The staff knows their inventory and are helpful and enthusiastic. They love what they and it shows. I travel from the North side. I could buy my beads on line but for anyone who shares the Troll addiction you know it's much more fun to be with others who understand and enjoy choosing the right bead. That is not say that their other inventory is to be dismissed. There is a gift for anyone one your list and I can never resist buying a gift and not one for myself as much as try.

I adore Ellie Bing! Their clothes and jewelry are so unique you won't see everyone else wearing…read morethem! The staff is wonderful and helpful. They may you feel good and help to find the right fit and silhouette for your shape! A great place to shop!!

OMG! Cari, are you sure we didn't trip over each other. I was there on Friday too. I also fell…read morein love with the place. Ellie Bing's is different than Selena's in the fact that Ellie's is more spacious and brings a touch of class. She also carries the estate jewelry and older collectible pieces that never go out of style. Selena's is in your face BLING and carries only new pieces. I too found a great necklace that only set me back $10.00! I am so glad that this place exists and is thriving!

very unique and interesting finds at this boutique. if you are looking for special occasion…read moreaccessories Sheila and her staff will work with you to find the perfect style.

From the owner: Unique, Modern and Vintage Clothing, Jewelry, and Home Decor. read more

Let me start with the unbelievable part--on Monday, I called to book an appointment for Friday. I…read moreknow this is an insanely busy season, but they made it work! Now, I've never had a blowout or anything like this done before, so I honestly didn't know what to expect. I arrived 15 minutes early, and they took me right away--amazing first impression. And the salon? Wow. Holy Batman! Some of the cutest clothes, accessories, and little finds I've ever seen. I was tempted to shop the whole time! Now let's talk about Lexi--the star of the show. I had no clue what I wanted, so I told her to do her thing because she's the expert. And oh boy, am I glad I did. Lexi transformed my hair from "please don't leave the house without a hat" to "go out and show this off to the world!" It's a total holy Batman moment. The price was completely reasonable, and of course, I made sure to tip generously because Lexi absolutely deserved it. I walked out feeling refreshed, vibrant, and--dare I say--beautiful. I can't wait for my next special event to have an excuse to book another appointment. I'm officially hooked!

My hair smells burnt. Asked for beach waves and the top just looks funky. Came here because I…read morewanted to switch my hair style up and wish I would've saved myself the money and time and just did it at home. Girl who did my hair was also not the mosh professional, asked what I wanted after doing what she had already started?? First time wasn't the best so wanted to give it another try. Won't be back

What a lovely shop! Today was Tax Free Day there! I loved all of the pashminas, hats, clothes, and…read morejewelry there. The Proprietor of the shop was a sweet as she could be. She had a lot of clothing items half off today. A perfect little Shoppe for the beaches/Ponte Vedra area. She did not have any full size clothing, but if she gets any in, she will call me. Great Boutique!

I love visiting this store. Tarra is always helpful in finding the best items for me. I have gotten…read moreclassic items as well as fun, seasonal clothing and accessories. I like that i can find one item or get my entire outfit including my hat, shoes and jewelry. I find it hard to leave there without a fresh outfit. nice prices and great service!

Beautiful store, stopped in with family not planning to get anything and left with my new favorite…read morepair of sunglasses

This is my all time favorite shop!! I live in Athens, GA and come down to visit JAX for…read morefamily/friends once to twice a year and it is a MUST for me to stop here!!! Literally not a time I haven't bought something...they always have the best clothes. The service is always amazing, the girls are so quick with helping. The quality of the clothes is top tear as well. Can't wait to come back and buy more for my next visit

This boutique is upscale but laid back at the same time. Such a treat to shop here!…read more I went on a Saturday and they were offering mimosas and pastries, yes please! The owners, like others have mentioned, are very professional and helpful. Lots to chose from, sweaters, date night dresses, scarves, jewelry, jeans and there is something for a low or high budget here but the quality is all top notch. The dressing rooms are like something out of a princess castle, long flowing curtains and full length mirrors, everything I tried on looked amazing! I will definitely return! (and I will dream of it until then ;))

This is a gorgeous little boutique. It offers beautiful accessories like jewelry, hats, shoes and…read morescents for the home. Great designers like Rachel Zoe! I was greeted upon arriving and felt like the staff was very helpful and not pushy at all. The clothing is really pretty and fresh. Having a nice place close to the ocean and restaurants of Neptune and Jax Beach is just perfect.

I come here all the time for just about anything! They have great gifts if you need to grab a quick…read moreone for a party or event. They also always have great basics and comfy clothing that is great for everyday. They carry a brand I love so I stop in often. The owner is extremely nice and always shows me what's new.

This is such a cute store with extremely reasonably priced items. I love this place especially…read morewhen things are on sale and items are really cheap. They stock really nice items that are great quality. The girls who work there always seem more than willing to help.

They have really cute clothes here. However I won't be going back. My 20 something cute…read moredaughter/daughter in law headed in here before me and we're met by excellent customer service. I, who planned on buying a whole lot more than them, was met with a look of "what are you doing here." No hello, no can I help you. I thought ok perhaps it was an off day? Nope ... I tried again months later and the same older lady (ironically my age!) again looked at me as if I was - some kind of shoplifter...? I'm not quite sure what her issue was. Perhaps I didn't "look" Ponte Vedra enough to actually even greet me. Really made me feel awful. What a shame because I like the store

Today, I visited the Lemon Twist for the first time in several years. They have really expanded…read moretheir product offerings. They have the requisite Lilly Pulitzer and Vera Bradley. They also carry Vineyard Vines. I was happy to see that they have quite a few Tracy Negosian dresses as well as a variety of other preppy/resort brands. They have a well edited accessory section, with selections from Angela Moore, A Tierney, Eliza B. and more. I had no idea that they carried all these brands, most of which I thought were only available via internet or in boutiques in larger cities. Well done, Lemon Twist. I wouldn't come here expecting any bargains, but for a preppy splurge in NE Florida, The Lemon Twist fits the bill!