Stopped in for a latte and a snack on a Saturday mid morning. I went with the honey lavender latte…read more(delicious, not too sweet or remotely soapy) and the lemon blueberry scone (good flavor but soft/bready which isn't my preferred texture). Had a very relaxing time ready at one of their outdoor tables, under an umbrella while enjoying my coffee and food. Lots of seating outside, but it's not all shaded. A few inside tables. Good for large groups or solo. Staff was great, food came out fast.

Just popped in to check the shop out. Lots of boards, wide variety of surf accessories, and tons of…read moreclothes. Decently priced from what I saw. Staff was chill. Snagged a coffee at the adjoining cafe.

I stopped in Hermosa Surf Shop on Labor Day and had Bell's Berry Smoothie, which came with…read morestrawberries, raspberries, and blue berries as the main berries for $13.50. It was a large smoothie and they filled it above the rim of the cup. Although the smoothie was delicious, it was on the tart side, which was not a surprised given the amount of berries in the smoothie. It was well blended and slightly creamy. As hot as it was that day, it certainly was refreshing as well. I really liked the garnish of fresh berries and bee pollen on top as well. I would have liked to have gotten more flavors out of the almond milk and coconut milk. The place doubles as a surf shop as well or doubles as a cafe as well. They also offer Acai bowls and toasts, not to mention espresso based beverages and teas as well. They offer comfortable inside and outside seating.

Came on a Thursday morning, so it wasn't too busy. I loved the vibes of the store! It was very…read morebeach-y, surf-y, and san diego-y. They had a mini chess set, so my friend and I were able to play a game of chess while enjoying our acai bowl & smoothie. We got the hermosa acai bowl and the blvd smoothie and agreed that the acai bowl was better than the smoothie. I liked how the acai bowl had kiwis because I usually don't see that as an option at other spots. Smoothie was pretty standard imo

Board and Beans is such a special little coffee spot!…read more First of all, I absolutely love their environmental mission. Their sign about picking up a bucket of trash and getting a free coffee honestly blew my mind. Even little details like having real small towels in the bathroom instead of paper towels show how intentional they are about being eco-friendly. The coffee is also amazing! They have in-house flavors (always a plus), and I got the banana bread latte half sweet. It was so good and perfectly balanced. The setup is unique - it's more of a coffee kiosk attached to a surf shop, with a cute outdoor deck/backyard-style seating area behind it. When I went, most people were grabbing drinks to go, but there are benches where you can hang out and wait. There was a small line, but honestly it makes sense. Great coffee, meaningful values, and such a cool concept. Definitely coming back!

I didn't like it :(…read more The matcha felt very diluted and weak. I tasted mostly just milk.

Poor customer service...cashiers were more interested in flirting with each other than helping…read moretheir customers.

5 Stars for South Coast!…read more They've got everything you need. Nice selection of hats, shirts, & hoodies as well.

I brought my new Froth surfboard to add a lease that I had bought their previously at Mission Surf…read morefrom another board and also to install new fins. Jack was an awesome guy. He did it all for free, and he even sold me some soft board wax that I never knew about. He allowed me to videotape him installing the fins and explaining the way they go and his words were that he should be paying me for allowing him to be in a YouTube video. LOL! A couple of days later I met Amy the owner and she was awesome as well. You guys never disappoint! Year after year we come to your store and your top notch!!! Super thanks!!

Was in the area on business and had forgotten to bring a light jacket. Walking to a reception…read moreevent, I came

I've been coming here since the 70s. I disappeared for 20 years to Hawaii and then Santa Cruz, but…read morecoming back to Mitches and seeing what an incredible establishment that it has become just warms my heart. Mitch is still the coolest guy on the planet and his staff is super friendly and helpful I ordered a custom David Craig Quad fish. It reminds me of the album Vesper or Christiansen's acid fish. I rode it today on really fun quick waves and I can say it's the best board I've had in 10 years It's so fast down the line I was making closeouts. And I could do round houses really clean and easy Very high-performance. But paddles like a mid length. David Craig's boards have my highest recommendation. I wish I had been coming here for 10 years to get boards better late than never.

A wide selection on all things surf.,…read more Great service and excellent value on clothes and gear. Parking is difficult but doable. I'll be back again when in town.

My friend recommended this store for me to go to as I was in the area. This is a great store to…read morecater to any surfing/ocean clothing needs. This store is the outlet edition of their other stores so when we walked in, we saw tons of signs on the racks saying there are sales. Many were worth looking into. I wanted to get a wetstuit for the first time and was guided by the friendly and chill staff on what the differences were between a 4/3 (4mm torso/3mm limbs, better mobility for cool water) and a 5/3 (more core warmth for colder water, slightly stiffer) wetsuit. The prices here are definitely on the pricier side ($200-500), but I was able to get a good 5/3 wetsuit deal for about 120$. I'm excited to try it out. Fittings rooms are reasonable size. I felt like a seal when I was able to fully try one on. Lots of great selections to look at!!! My girlfriend wanted to get a bikini on the sale, but lots of the tops and bottoms were missing each other counterparts.

Best surf shop in Socal period end of story! Get your gear there my friends!!!…read moreHands down has everything you need to surf or gear up!!

This is a fun retro surfer beach off San Diego that was featured in Beach Boys surfer songs. The…read morebeach and parking lot were crowded during our noon time visit, even though the waves were small. A few hopeful surfers were out try to catch the small waves. The high sand cliffs are beautiful backdrops to the amazing blue ocean. Colored umbrellas and bikinis scattered the beach. The California vibe is here! There is a small memorial idolizing local surfers who perished doing what they loved, surfing. A set of public restrooms is available. Parking and admission is free if you can find parking. Get there early, with the local surfers. No dogs allowed on the beach during peak beach hours.

Tourmaline is a cool little nitch along the California Coast, just north of Pacific Beach and south…read moreof La Jolla. The surf park sports restrooms and outdoor showers, and its own small parking lot for about several dozen vehicles. There's also a dedicated life guard station at this beach. The beach is beautiful. It is dedicated to surfers and wind surfing only, not swimmers, and I have heard my friends refer to it as "old man's" where older or beginner surfers surf. This beach gets pretty crowded on the weekend, especially during the summer months.

I have shopped at 1670 Garnet ave in Pacific Beach for many years. When Rite Aid was there I had…read morealways marveled at the size of their retail space. Now, Sun Diego Boardshop resides there and today I walked in for the first time and my mind is blown. This place is a massive clothing store! The staff was grooving to CSNY and Steely Dan. The beach vibe is at high tide. Service is outstanding, with Lance, Charlie, and their cool boss Ella. I bought a pair of black dungaree shorts and they are as nice an' comfy as Levi's, for about $45. They also sell surfboards and ukuleles too. I wish I'd known about Sun Diego Boardshop before Christmas. I would've done all my shopping there. Peace mc in pb

From the owner: Welcome to Sun Diego. We’ve had the pleasure of calling San Diego both "paradise" and our "home"…read moresince 1981. It has always been our goal to deliver the best selection of everything you need to make it your own personal paradise. Surfing, skateboarding and all things coastal are our passions and we have several unique locations throughout San Diego County to serve you. Whether it’s in the ocean, on the sand or over pavement, Sun Diego feels right at home. We live and breathe the Southern California lifestyle and invite you to join us for some good times and good vibes. We’re honored to have been voted “Best Surf Shop” nine times by the San Diego Union Tribune Readers Poll. We have also held the title of “Retailer of the Year” and “Women's Retailer of the Year”, which is nominated and voted on by SIMA (Surf Industry Manufacturers Association) and other industry retailers throughout the country.

This surf shop makes it super easy to enjoy your time in PB with a quick and efficient rental…read moreprocess. They helped us very quickly first thing in the morning even while setting up for a surf camp, gave us surf tips for locations, and made the check out process super easy. The shop has a lot of great beach essentials as well like aloe and rash guards for sale with good pricing and generous rental policies. It's a no brainer they've been in business so long. They keep the client first and surfing as the root of the experience. Don't hesitate to stop by and rent from them in this centrally located shop off the strand.

Number One Surf Camp in San Diego! They provide eveerything. All you bring is yourself, and a towel…read moreand sunscreen. It was a Banner 3 Days at The PB Surf Shop Surf Camp for my son. He did half day surf camp for three days. 9-12. I took the days off work to be with him and watch. They provide wetsuits, so helpful. The Surf teachers were all so attentive and I felt safe having him there. It was 4 teachers for 11 kids. I loved hearing the teachers surf lingo. And just hanging out for the mornings with the kids and surf friends. Teachers did a morning stretch and then got them out on the water. My son was catching waves right away. Mid-day they had snack break and made sure to reapply sunscreen. Last day they had a pizza party at the surf shack for all the girls and boys. Highly recommend this neat San Diego Gem! @PB Surf Shop Thank you!