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    Sugar Magnolia

    5.0 (3 reviews)
    Closed 11:00 am - 9:00 pm

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    2 years ago

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    1 year ago

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    2 years ago

    This little shop is so cute. The service was great, the young people are super sweet.

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    Chocolatepaper

    Chocolatepaper

    4.4
    (32 reviews)
    3.1 mi
    $$

    I wish I could teleport this store to New York so I could shop there more regularly. I love…read moregreeting cards and the selection here is incredible and it took incredible restraint on my part to only buy seven of them! My husband on the other hand, showed no such restraint in the confection department as we spent a lot of green on candy purchases both times we visited the store during our long weekend in Roanoke. They also have so many neat gift ideas and items for your house. If you like to have fun cocktail napkins at your parties, you will find a huge assortment here. If I'd had a bigger suitcase, I would have bought more. The staff here is super friendly and helpful. They seem to enjoy what they do and it shows in the pride they take in the store and in their interactions with customers. Excellent place!

    This amazing gift shop family business is full of surprises. Located on Market Street near the…read moreRoanoke City Market, it carries a wonderful selection of the finest artisan chocolates from around the States, as well as a nice variety of creative greeting cards, and gifts of all kinds. The store is completely packed from wall to wall and display case to display case in a well organized way and they manage to always be caught up with the current Holiday Season at hand. Besides this, it has a warm and friendly group of employees who greet you warmly from the time you step foot in the store and are always ready to answer any questions you might have of any of their products as well as assist you in selecting a gift or putting together a group of nice chocolate for that special person in your life. From the time you enter the store, you encounter a vast variety of greeting cards, chocolates, and gifts of all kinds; including books, local souvenirs of the Star City of Roanoke, and many curiosity items that will be the a surprise and topic of discussion of anyone fortunate to receive it as a gift. I highly recommend this unique chocolate, greeting cards, and gift shop to all those who are looking for a special gift for a family member, a friend, or a loved one, during the Holiday Season, for their birthday, or just to make any day a special day by surprising them with that "one of a kind" gift.

    Photos
    From curiosity socks to a bag to show your love of books.
    From curiosity socks to a bag to show your love of books.
    Gift boxes of chocolates.
    Gift boxes of chocolates.
    The outside in front of the store as Thanksgiving is slowly approaching.

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    The outside in front of the store as Thanksgiving is slowly approaching.
    The Candy Store

    The Candy Store

    3.8
    (15 reviews)
    3.1 mi
    $$

    The Candy Store is conveniently located in the bottom floor of the Center in the Square, in the…read moreheart of Downtown Roanoke. This is in the same building where the Mill Mountain Theatre is located as well as the Roanoke Pinball Museum. The store specializes in regionally crafted artisan chocolates, vintage candies, and unique confections from around the world, and has an surprisingly large selection of known candies and chocolates as well as never before seen ones. It also contains toys and many gift items. The store itself is very clean and organized and the owner and employees are very friendly and helpful. If you like chocolates and sweets I would highly recommend you give them a visit. It's a great place to go for sweets and to get a gift for family or friends.

    After a fun two hours in the Roanoke Pinball Museum…read morehttps://www.yelp.com/biz/roanoke-pinball-museum-roanoke?hrid=_aVRvVUx4AoYrhkv-k-7Cw, the Candy Store is practically their gift shop. I bought way too much here. Fortunately, they do the bulk candy pretty well with both gloves *and* scoops so that not only are you not touching the candy, you're not even touching the thing that touches the candy. I'll take it on faith that no one put their hands in the candy bowls. The candies are separated by type, which is helpful. I filled three bags, one with sours, one with chocolates and a third one (that was mine) with chocolate covered nuts. All are priced by weight. The shop also has some mass produced bars and boxes and even a few games. Neat, tidy, masks required to enter. [Review 13800 overall, 1121 of 2020, number 1234 in Virginia.]

    Photos
    The interior design of the store is very unique and interesting.
    The interior design of the store is very unique and interesting.
    So many desirable items in this store that one can't leave empty-handed.
    So many desirable items in this store that one can't leave empty-handed.
    Many different items of all kinds that will make wonderful gifts.

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    Many different items of all kinds that will make wonderful gifts.
    Rookie's

    Rookie's

    4.4
    (43 reviews)
    1.6 mi

    Delicious ice cream and cookies. I had a flight of 4 small scoops of ice cream and a cookie. I…read morehad Maple Pecan, blue Vanilla, Pumpkin Pie & ??? (lol I forgot the 4th one) with a snicker doodle cookie. Every one of the ice creams were so flavorful and delicious. The cookie was great! Nice and chewy. The inside is a bit dirty, the bench cushions look like it has seen some kids with ice cream drippings. It wasn't unsanitary however. Service was great. The girl behind the counter was very nice and pleasant to speak with. I highly recommend giving Rookies a try.

    I first reviewed Rookie's (Handcrafted Ice Cream Sandwiches) when it opened at the Patrick Henry…read moreHistoric building in Downtown Roanoke; just across the street from the Social Security building and the Roanoke Public Library - Downtown Branch. I did so after having visited it several times, having had their ice-cream and homemade cookies, and having talked to and interviewed their store employees as well as their truck driver who brings their ice-cream and cookie dough from Lynchburg, Virginia. Now that Rookie's has relocated from their Downtown Roanoke store to Cave Springs, at 3549 Electric Rd, Suite D, I have decided to visit their new location, and write an update review. I urge all the readers to this review to also go back and read my first review and accompanied photographs to learn more about the history of the company. For Rookie's is more than just an Ice Cream Parlor. It's a place where desserts and friends meet to create something memorable. Their employees are encouraged to establish conversations with their customers and answer questions about their company and their products. And their comfortable ambiance and seating area contribute to the enjoyment and extraordinary sweet dining experience while people socialize with family and friends, and share quality time with them. The new location is more family-friendly and has more parking than their previous location. The residents of Cave Springs have welcomed Rookie's with open arms and have become steady customers in a relatively short period of time. I was impressed to find out that it is located in thr same Shopping Center as Cafe Asia 2 Restaurant, one of my favorites Asian Restaurants. Rookie's continues to offer different flavors of cookies, homemade ice cream, and signature ice cream sandwiches, in a clean and simple interior design relaxing environment, and with excellent customer service from their warm, knowledgeable, and friendly staff. Today I visited the new location with a friend and both of us interacted with the servers and had ice-cream sandwiches. Mine was Mint Chocolate Chip cookies with Mint Chocolate Chip Ice Cream. The combination of the two made the perfect sweet snack or dessert. During the time we were there chatting and enjoying our ice-cream sandwich, we saw many other customers come in and do the same. It seems that Rookie's made a great strategic move for a win win situation between the company and its customers. A quote from the owner of the community I feel best describes it best: "We believe that community is built on a foundation of celebrating something good and we believe our handcrafted ice cream sandwiches. Ice cream, cookies & milk will bring you together! We're all about the memories made and the nostalgia we hope you feel whenever you tuck in to a treat with friends and family." All of Rookie's ice cream is handcrafted in Lynchburg, and they offer vegan and gluten-free options. Rookie's hopes to continue expanding to other locations, with some customers even asking for a location in North Carolina. I highly recommend this business and its products, and consider it one of the City of Roanoke's gem.

    Photos
    A spoonful of Peanut Butter and Chocolate Chip Ice Cream.
    A spoonful of Peanut Butter and Chocolate Chip Ice Cream.
    Triple chocolate cookie with espresso chip ice cream
    Triple chocolate cookie with espresso chip ice cream
    Inside

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    Inside
    Jersey Water Ice

    Jersey Water Ice

    5.0
    (3 reviews)
    3.4 mi

    On a hot summer day this place is like finding a pot of gold at the end of the rainbow. What better…read morethan a smooth, fruit-flavored frozen dessert made from water, sugar, and real fruit juices or purees. Simple things in life like this refreshing product are what bring the best joys to our lives. After having been selected as number 4 of Yelp's Top 50 most prolific Elites of 2025, a year when I was also awarded the Yelp Triad Squad Photographer of the Year Award at their Yelpies 2025 Award Ceremony, an event that honored the highest-performing Yelp Elites, and where last year I was awarded the Yelp Triad Squad Yelper of the Year Award, I decided that this year, as an All-Star Yelp Elite, I not only wanted to be the first to discover new restaurants, businesses, and entertainment venues, and bring them to the attention of the public, but also to uncover those found in hidden paths that for one reason or another have not reached the public in its totality. And Jersey Water Ice, located in the Northwest of Roanoke, Virginia is a perfect example. Today I was finally able to meet the enthusiastic entrepreneur who came up with the idea of starting this business for the benefit of all those in his community and those who find out about it like I did searching for cold, refreshing items that will help me keep cool in these hot summer days. Darren Wiggins, a friendly Atlantic City, New Jersey native with a strong love and affection for the City of Roanoke is the sole owner of Jersey Water Ice and the person who had the vision of starting this business in his neighborhood to uplift the people of his community and bring them the joy that only refreshing water ice and comfort food can bring. He came to Roanoke in 2009 and started JWI in 2018 operating out of a van he turned into a foodtruck serving what he saw as a need in his community: a lite flavorful icy delight. Most famously known and sold as "Italian ice," in most parts of the US, however traditionally called water ice by residents in Philadelphia and South Jersey. Having a granular but silky texture that sits between a slushy and a firm sorbet. At first I had trouble finding the little eatery located on 622 11th Street NW, but I gave the owner a call and he gave me clear directions how to find it and even though he was about to close for the day he was graciously enough to wait for me so that I could try his amazing and refreshing product. When I arrived he greeted me with a warm welcome. The eatery was small but very clean and cozy with beautiful hardwood floors and a couple of lovely hand-made benches. All the food was put away since he was about to close but I put my attention to the display freezer where the water ice were stored. He had flavors such as Lemon, Mango, Cherry, Blue Raspberry, Cotton Candy, and Pina Colada, among others. I ordered a small cup of the Pina Colada. It was so soft, creamy, and refreshing, as well as very tasty. After he closed the eatery and we were outside still talking, a car with one of his loyal customers stopped to see if the place was open. He chatted with him and invited him to come back the next day. We talked about his ideas for expansion and then we said goodbye and he drove off in his Cadillac as I stayed a while longer finishing my water ice. In conclusion I highly recommend this place when you feel like eating comfort food and refreshing water ice. The owner is very welcoming and positive, and has a wonderful personality and from looking at the menu, great food and cold, refreshing treats.

    I've gotten lunch sandwiches from Jersey Ice twice now and they have both been phenomenal! I work…read morearound the corner and guys from my job order from here all the time. The Ice is smooth and creamy! It's a small, non-descript shop but HUGE on flavor and service! Definity a MUST! You will Absolutely LOVE IT!!

    Photos
    The interior of the place.
    The interior of the place.
    Close-up of all water ices.
    Close-up of all water ices.
    A plant the owner's mother brought him to help decorate the place. The mother "loves plants" he told me.

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    A plant the owner's mother brought him to help decorate the place. The mother "loves plants" he told me.
    Crafteria: Handmade Food & Goods

    Crafteria: Handmade Food & Goods

    4.8
    (4 reviews)
    3.0 mi

    For some time now I would walk by a place called CRAFTERIA on Church Ave in Downtown Roanoke,…read morewondering what was inside. Until one day, looking for a new Puertorican Restaurant named "Delicias Boricuas," I had a reason to go inside. And I'm so glad I did. When one walks in, one is greeted by a very friendly young man who is seated at a desk and who is in charge of taking care of you if you need to buy any of the arts and crafts items displayed in any of the booths inside. Then, the first store there is the Little Green Hive which is a Coffee, bakery, and sandwich shop. There is also the Puertorican Restaurant which is literally a hole in the wall where one orders their food and then goes to sit on marble tables and chairs that are all around to enjoy their food.Besides these two restaurants, there are a couple of beauty salons, and a vinyl record shop. As one walks around looking at all the beautiful arts and crafts displayed, there is music playing in the background. I would definitely recommend to those visting Downtown Roanoke to come by this place. Who knows you might discover a new place to hangout with family or friends and enjoy some coffee, shop for that special one of a kind gift, or discover the delicious flavor of the Puertorican Cuisine.

    As tourists in Roanoke, we stumbled upon Crafteria while doing a self-initiated walking tour of the…read moredowntown area. We're so pleased that we did, as it was an interesting place to wander with its eclectic set of stalls with interesting and high-quality crafts, candles, vintage records, various foods, and more for sale. We were tempted by the Puerto Rican food stall, and just HAD TO take some empanadas and other savory snacks back to our hotel. I was also tempted to buy one of the absolutely gorgeous wooden charcuterie boards -- and, would have, had we not been walking. I did, however, take the craftsman's business card! A steady stream of customers were visiting while we were there.

    Photos
    This is the front of the building of CRAFTERIA.
    This is the front of the building of CRAFTERIA.
    The entrance doors of CRAFTERIA.
    The entrance doors of CRAFTERIA.
    The sign on the window near the entrance.

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    The sign on the window near the entrance.

    Sugar Magnolia - candy - Updated July 2026

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