Specialties
From bikes to board games, we've proudly served the Belleville community for over 95 years. We'll help you find a hobby for any season, or equip you for one that you already enjoy.
History
Established in 1918.
1918 was the year the store began. Stephen Licence and Family moved to Belleville from Toronto and established a bicycle store, which is now over 100 years in the Quinte Area.
Over the years, the store became a major supplier of sport goods and hobby supplies as well as becoming a wholesale outlet. The business was incorporated in 1947 and became Stephen Licence Limited.
In 1952, Mr. Licence passed away and the store manager, Alex McGlashon purchased the store from the estate. After 5 years as owner/operator, he decided to retire.
Son-in law, Gerry Bongard and wife Carole (Nee Licence) decided to bring the store back into the family.
And so, after 58 years under the Bongard control, the store is still a strong entity not only for the Downtown Belleville, but also for several miles in all directions. The merchandise mix has changed to accommodate our market. Our primary commodity is service and smiles.
Meet the Business Owner: Kevin B.
Kevin Bongard has made it through more than 35 years as the owner of Stephen Licence, and plans on several more. Together, with a competent and friendly staff, we hope to add many more years to our long history.