My top-tier chum from the Kingdom of Sussex and I went to all three of the bookstores in Sussex participating in the NJ Bookstore Crawl last weekend, and Sparta Books was our final stop (which, if you map it out, logistically makes a lot of sense). I wish we'd kept going into Morris County because unfortunately, this was our least favorite stop and left a slightly sour note on the overall proceedings.
My chum is actually a semi-regular here and a rewards member, so she knew exactly where to drive us for this one (unlike our slightly ill-fated adventures with Lafayette's Black Dog earlier). Sparta Books has a non-descript exterior essentially in a strip mall, and we were a little disappointed not to see any indication from the storefront that they were participating in the Crawl (and to an extent, I AM reviewing them within the context of that event since they chose to be included and it's how we ended up here last Saturday). That was also true within the store as well, though I think one of the employees did reference the Crawl or ask my chum if we were participating. No signage or interesting promotions, unless you count the book pencil included with our purchases - and maybe you do; mileage may vary, etc.
Beyond the limited participatory aspect, I just didn't think this place had much personality and it seemed like they were still sort of moving in based on some of the clutter toward the back of the store. For me at least, it just didn't seem inviting. Similarly, this was the most difficult spot for me to choose a book because most of them just didn't look particularly appealing, coupled with the limited selection. By far out of the three bookstores we visited, this one had the least amount of books and the quality just didn't seem that great. For instance, it wasn't easy to find acclaimed literature, but Travis and Jason Kelce's recent book No Dumb Questions and All of Our Dumbest Answers was prominently displayed. Ultimately I selected Madeline Miller's 2011 novel The Song of Achilles as my purchase (continuing to judge books by their cover) because it was the winner of something called the Orange Prize for Fiction. We'll see how it goes.
The biggest issue I had here though went beyond personal literature preferences or lack thereof - it was service, which is not a problem I anticipated nor can I recall experiencing at a bookstore before. That's something I'd associate more with a bar or restaurant than this type of merchant. But when we got in line to pay, there were two women behind the counter. One was handling purchases, though it was a pretty slow process from what I could see. Despite the fact that there were multiple people waiting (I think one other person besides us), the second woman was just chattering away obliviously with a friend, who may have ultimately been a customer but wasn't buying anything in the moment. If you can multi-task/kill two birds with one stone in that regard, go for it. But to just flat-out ignore the fact that you have customers just standing there with literal money on the table is just bad business and didn't leave the best taste in our mouths. It took us close to 10 minutes to pay, which is ridiculous.
The whole point of the Crawl is to promote indie bookstores, and by and large that's something I try to do so we as a society aren't just exclusively suckling at the teat of Amazon. But as my chum pointed out after we left, just because it's indie doesn't mean it's good, and since every store by definition is going to be different, some of these places are going to vary in quality. I think of bookstores and coffee shops as businesses that people really tend to grade on a curve, but I just can't justify doing that when at the end of the day, a) there was barely any acknowledgment of the Crawl aka the reason most of your customers are there that day, b) there weren't many books comparatively speaking and c) the customers weren't universally treated with attention and respect. You'd understandably expect any other consuming-facing business to have a solid inventory and good customer service - why should a bookstore be held to a different standard than that? read more