This place should be called Clown Show Cadillac. In 30yrs of buying cars, this is the most unmotivated and unprofessional sales team I have dealt with. The communication is poor and the left hand doesn't know what the right hand is doing. This place is not serious about selling cars.
Beware on the SONS Advantage. When you read this dealers website, they claim to not charge any unnecessary fees. Every sale includes the SONS Advantage at an additional $676, whether you want it or not. It is an option that is not available from Cadillac which makes it an unnecessary fee added by the dealership to increase profit margin. Not to mention their Doc fee is almost double than Atlanta dealerships.
The sales team lacks motivation and does not communicate well or in a timely manner. The first sales person I dealt with tried to tell me I had to trade in with them and finance through them in order to get the discount (I have it in writing). After 48hrs of no response from her, I got salesman #2. I sent him my trade in pictures and info and he never responded (until 10 days later asking if I was still interested). While waiting for a response from #2, this place passes me off to the #3 man, the sales manager, and this time I go 72hrs without a response - he is the manager! After several unreturned phone calls and emails, I finally speak to the general manager 11 days after initial contact. His stance was that even though SONS claims to not charge unnecessary fees, the SONS Advantage was necessary and would not lower the cost of the vehicle or add something to the sale to compensate for it (tinted windows like what is pictured on the Cadillac website for this vehicle).
It blows my mind that this dealership is willing to keep paying the per diem for a car that is not selling rather than cut their ridiculous doc fee or SONS Advantage fee and move it off the lot - that's $1400 of dealer fluff added to the bill between those 2 fees. All I asked for was $500 tinted windows. Their 10% discount quickly dwindled once you started tacking on the erroneous fees. SONS Advantage was the deal breaker. read more