I was here a couple of years ago to check out wedding dresses, bridesmaid dresses and flower girl dresses.
There were 5 people in my group and I called a few weeks ahead of time to make sure it would be okay to bring in the extra people (the store isn't huge).
We visited over July 4th weekend, so the shop wasn't too busy, but there were other brides in there checking things out. We received awesome customer service! One of the salesgirls physically helped me into and out of each dress by going in the dressing room with me, which was awesome (in the sense that it was my very first time trying on dresses, they were big, bulky and awkward). Obviously she asked beforehand if she could do this (some people are not comfortable with this), but I didn't mind. That's what the staff is there for; they conduct fittings day in and day out.
Note: I should mention that I drove from Cedar Rapids to Dubuque because Soiree carried a very specific bridesmaid dress that I had fallen in love with online (halter top neckline, knee length, with pockets!) The dress was just as awesome in person.
We were here for a couple of hours all together. Even though I didn't find a dress for myself, the bridesmaids dresses and flower girl dresses were worth making the trip for. They also have a nice selection of Mother-of-the-Bride dresses, accessories (veils, shoes, jewelry) and more.
They were offering cake samples on the day we were there, too. Not sure if they offer this all of the time, or just when they know they have appointments. It was a nice way to sample a Dubuque cake decorator (that we likely wouldn't have otherwise).
4/5 because the selection isn't huge, but there are a lot of nice things to try on. Staff knows exactly where everything is, so if you describe your style or what exactly you're looking for, chances are they can find it quickly (and you don't have to do the searching yourself).
Shop local. These women love what they do. read more