Cancel

    Open app

    Search

    Soft and Natural Permanent Makeup

    5.0 (34 reviews)
    Closed Closed

    By appointment only

    Request an appointment

    You can now request an appointment from this business directly from Yelp

    Services - Soft and Natural Permanent Makeup

    Blemish camouflage

    Permanent makeup application

    Permanent makeup consultation

    1 More Service

    Permanent makeup touch-ups

    Soft and Natural Permanent Makeup Photos

    You might also consider

    More like Soft and Natural Permanent Makeup

    Recommended Reviews - Soft and Natural Permanent Makeup

    Your trust is our priority, so businesses can't pay to alter or remove their reviews. Learn more about reviews.
    Yelp app icon
    Browse more easily on the app
    Review Feed Illustration

    Reviews With Photos

    My before and after
    Ella J.

    After lots of research and careful consideration I decided to go to Ashley. While my friends found a cheaper place I kept my appointment and I am so glad I did. The cheaper ink turns green after a few months, it has now been 2 years since I have got my eyebrows done and they faded to a very natural color. Ashley was very clean, friendly and professional. i will post my before and after.

    Jessica D.

    Where to start. . . First and foremost, Ashley is AMAZING at what she does. She is incredibly skilled and a kind person to boot; truly a pleasure to spend an hour with. She's got a light hand that makes this uncomfortable procedure breeze by without so much as a wince. I, like many others, was a pure terror to my eyebrows. . . Over plucking? Yep! Lazy shaving? Yep! Horrible attacks with manicure scissors? Sure thing! That all coupled with being a natural blonde left them looking like the saddest excuse for eyebrows you'd ever see. Despite loving makeup application, the most frustrating thing for me was trying to get something even resembling two even eyebrows on my face. When I did manage, I'd end up accidentally wiping them off mid-day and generally would walk aroud 99% of the time without them. I have been thinking about this for some time, however it being my face I was terrified of a horrible experience that would leave me worse off than simply having my current mess. I finally decided after seeing a picture of myself something had to be done immediately. I poked around and stumbled on Ashley's reviews. There were not as many as the other providers listed, but all of hers were 5 stars and a woman with blonde hair made mention of how good hers looked. I was sold! I called, booked, and OH. MY. GOD. I am SO happy I did! If you have any hesitation about following through with this for whatever reason, I hope this puts your nerves at ease. I'm only on day one and to be honest, they look quite frightening at the moment due to their darkness. Of course this is to be expected until day 2-3, yet even with them being so bold, the color and shape could not be more perfect. My only regret is not having before pictures to share. I know I am a fanatic about studying before and after shots, so I wish I'd have been thinking. I did find a pic of me taken a few days before to give a general idea and I will update next week when the color fades.

    See all

    6 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    7 years ago

    Helpful 2
    Thanks 0
    Love this 0
    Oh no 0

    9 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    8 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    11 years ago

    Helpful 6
    Thanks 0
    Love this 0
    Oh no 0

    11 years ago

    Helpful 4
    Thanks 0
    Love this 3
    Oh no 0

    9 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    11 years ago

    Helpful 5
    Thanks 0
    Love this 1
    Oh no 0

    4 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    11 years ago

    Helpful 5
    Thanks 0
    Love this 2
    Oh no 0

    11 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    7 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    11 years ago

    Helpful 4
    Thanks 0
    Love this 0
    Oh no 0

    8 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of Tay L.
    14
    4
    0

    7 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    8 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    8 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    11 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    8 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    10 years ago

    Helpful 4
    Thanks 0
    Love this 3
    Oh no 0

    7 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    11 years ago

    Helpful 3
    Thanks 0
    Love this 2
    Oh no 0

    11 years ago

    Helpful 3
    Thanks 0
    Love this 1
    Oh no 0

    9 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    11 years ago

    Helpful 2
    Thanks 0
    Love this 0
    Oh no 0

    8 years ago

    Helpful 0
    Thanks 0
    Love this 1
    Oh no 0

    11 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0

    8 years ago

    Gentle, professional and warm! And the results are fantastic. I'm completely happy with eyebrows and eyeliner.

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    10 years ago

    Helpful 4
    Thanks 0
    Love this 0
    Oh no 0

    9 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0
    Photo of K S.
    0
    62
    14

    11 years ago

    Helpful 2
    Thanks 0
    Love this 0
    Oh no 0

    9 years ago

    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    10 years ago

    Helpful 1
    Thanks 0
    Love this 0
    Oh no 0
    Helpful 0
    Thanks 0
    Love this 0
    Oh no 0

    Ask the Community - Soft and Natural Permanent Makeup

    Do you do digital hair stroke eyebrows?

    Yes, I do digital hair stroke as well as Softap. I prefer these methods over microblading as it creates less trauma to the tissue, the results last longer and look better (in my opinion).

    Hello. Do you do white eye liner for the upper eyelid or only black eyeliner?

    I have many shades of browns, grays, blues, greens and black for the eyeliner. I do not carry white pigment, but have very light cream/porcelain skin colored pigment (normally used for camouflage on pale colored skin) that could technically be used… Read more

    How much for permanent eye liner?

    What is the price range of permanent eyebrows?

    The price range for eyebrows is between $600 and $800

    View All 7 Questions

    Review Highlights - Soft and Natural Permanent Makeup

    all I can say is I'm blown away by the beauty of my new brows and eyeliner done by the EVER SO talented Ashley !

    Mentioned in 32 reviews

    Read more highlights

    You might also consider

    New Face by Christine - Lip Blush Tattoo Artist - Permanent Makeup Artist - Lip Blush Training - Lip Blush Academy - Ombre Brows Tattoo - Permanent Brows and Lips

    New Face by Christine

    5.0(41 reviews)
    2.2 miMidtown East
    $$$

    I literally fly across the country just to see Christine for years now and I will only ever let her…read moreand a friend of mine that she trained touch my face. Also, she is such a kind and funny person. I love talking to her when I'm allowed to open my mouth between tattooing. She makes you feel really comfortable and her office is beautiful, calm, clean, and just a really nice space to be in. She is strict and very detail oriented and honestly a little no nonsense but it is for a reason. She does not cut corners and her work is so precise. The results speak for themselves. She really does perform miracles. What I respect most is that she holds her clients accountable too. PMU is an investment and she makes it clear that it is our responsibility to take care of that investment by following her protocol. If you listen to her you will get the best possible results. If you don't and you do things like smoke, peel off your skin, etc, it will show and that's 100% on you. So protect your investment! There is a reason I will not trust anyone else. Her work is elite and she was one of the first PMU artists to touch melanated skin which is everythingggg. Couldn't recommend her enough.

    Ok so heads up, this is a long review…read more My lips were never even. They were kinda dark and it didn't help that when I was a kid, I used to bite my lip a lot. One day, I was running in the park and fell forward. I ended up bitting my lip so hard that it left a mark. Fast forward 15 years and theres still a scar lining of my top tooth. I followed Christine on Instagram, she was one of the few I found who looked super legit and was super open and honest on her page. My first appointment was in October 2020 I went to get my lashes done and it was super last minute decision of mine but she got me in! Off the bat, she was super nice and super honest with me. Going into this, I knew I had sensitive eyes and I let her know in advance. She warned me that tearing can impact the results and I agreed because I wanted to give it a try. I teared a bit but the results were so worth it. The lashes lasted me sooo long and gave me so much life, I knew I couldn't go anywhere else. Fast forward a bit, I became a student model for two ladies that were learning from Christine. As a student model, listening in on how detailed and specific she was made me feel less worried. They were able to conceal my scar, they did a great job with Christine's help. Fast forward a few months later I had my touch up and lashes done as I knew my birthday was coming up the next month. Christine did my touch up with a brighter a bolder color which I loved and my lashes came out amazing as usual. Fair warning, I don't suggest doing two services at once if you can't lay flat for a long time. Christine was very accommodating and allowed me to stretch between sessions. She evened out my Cupid's bow and concealed the scar even more so it wasn't noticeable anymore. The healing process was pretty quick. I started peeling within the 3rd day and was fully peeled by the 6th day. My lips looked amazing, as a girl that is shy with pictures because of my lip insecurity, it felt GREAT! I went to Disney after they healed. A lady had complimented me and wanted to know my trick on how my lipstick stayed so perfect as I was eating. I was so in shock as that's never happened. I was so excited to share Christine's Instagram and explain the process. I can't wait for my next session with Christine. If your trying to get an appointment, I'd suggest you book in advance or stalk her Instagram for a last minute opening.

    Photos
    New Face by Christine - Healed Lip Blush Tattoo - Best Lip Blushing NYC - Lips Tattoo - Lip Enhancement - Best Permanent Makeup - Lip Fillers - Text 917-714-9147

    Healed Lip Blush Tattoo - Best Lip Blushing NYC - Lips Tattoo - Lip Enhancement - Best Permanent Makeup - Lip Fillers - Text 917-714-9147

    New Face by Christine - Healed Lip Blush Tattoo - Best Lip Blushing NYC - Lips Tattoo - Lip Enhancement - Best Permanent Makeup - Lip Fillers - Text 917-714-9147

    Healed Lip Blush Tattoo - Best Lip Blushing NYC - Lips Tattoo - Lip Enhancement - Best Permanent Makeup - Lip Fillers - Text 917-714-9147

    New Face by Christine - Healed Lip Blush Tattoo - Best Lip Blushing NYC - Lips Tattoo - Lip Enhancement - Best Permanent Makeup - Lip Fillers - Text 917-714-9147

    See all

    Healed Lip Blush Tattoo - Best Lip Blushing NYC - Lips Tattoo - Lip Enhancement - Best Permanent Makeup - Lip Fillers - Text 917-714-9147

    Mia Min Beauty - Mia Min Beauty Microblading Eyebrows _ More pictures on Instagram ( miamin_ny )

    Mia Min Beauty

    5.0(86 reviews)
    1.7 miKoreatown, Midtown East
    $$

    Came here for my first appointment in September and did my touch up in late October. It has been a…read moremonth since I got my touch up and my brows look great! This was my first time getting any type of PMU and it's really one of those things where you just had to trust the process. My brows faded pretty badly after my first appointment, and when I did my touch up, I thought the pigment wouldn't stay again but I was wrong and the pigments slowly reappeared after around a month! I waited 4 months to get this appointment (I can only make it to the 5pm appointments because of work and hence the longer wait time) and it was absolutely worth it! She has really strict rules with the aftercare (can't wash hair for a week and can't let steam or water get onto the face) but your brows will turn out great as long as you follow them! Hopefully they will last long! Will definitely come back for my future touch ups!

    I've been a client of this place for a few years. And the recommendations she makes changes with my…read moreskin and how my brows naturally fade over the months and years were always top level. The place is clean and comfortable--which is perfect because the amount of time needed to get that perfect brow, you'll want a comfy place to sink into since you be here for at least an hour. From the early times of plotting my brow design to the different hues of my refresher, she is as detail oriented regardless of what stage you are at with your eyebrows. Her recommendations match your skin texture and your undertones. I wanted something that was dark, but now "wow you have new eyebrows" and not something that can fade into blue or purple over the years. So we started off light and the next time around we went a shade darker. I think best of all, she went over aftercare and how to maintain the shape of my brows -- I am no longer plucking or waxing my brows and now use a shaver and I'm never looking back.

    Photos
    Mia Min Beauty - Mia Min Beauty Airy Shading Eyebrows _ More pictures on Instagram ( miamin_ny )

    Mia Min Beauty Airy Shading Eyebrows _ More pictures on Instagram ( miamin_ny )

    Mia Min Beauty - Mia Min Beauty Airy Shading Eyebrows _ More pictures on Instagram ( miamin_ny )

    Mia Min Beauty Airy Shading Eyebrows _ More pictures on Instagram ( miamin_ny )

    Mia Min Beauty - Mia Min Beauty Combo Eyebrows _ More pictures on Instagram ( miamin_ny )

    See all

    Mia Min Beauty Combo Eyebrows _ More pictures on Instagram ( miamin_ny )

    Bare Beauty Workshop - Before & Immediately after- Soft arch brow

    Bare Beauty Workshop

    4.9(119 reviews)
    9.1 miDowntown Flushing, Flushing
    $$

    Review for consultation and professional suggestion: Elsa provided a thorough consultation via…read morephone/text over several days and answered my questions with upmost professionalism. I can tell she really cares for her craft and artistry. She gave her honest feedback about my brows and provided suggestions without talking badly about the last microblading. I will be seeing her to soon when I am ready to have my next microblade session. Thank you for your feedback!

    Elsa is easy to talk to and a complete professional. She really wanted to make sure I was happy…read morewith the results. Her communication and follow up had been excellent. Her office is clean, easy to get to but do know street parking is limited. (I parked at Tangram.) I had both my brows and eyeliner done, and although initially the price felt steep, I can say on this side of the procedure, that it was worth it! Now, my morning routines are so much simpler. Getting ready is minimally stressful and wearing less makeup overall is a much healthier choice for my skin. I wake up feeling more confident and less stressed. At night, I can concentrate on self care with make up removal steps gone. Moms of young kids, if you want to simplify your life - this is an excellent way to do it.

    Photos
    Bare Beauty Workshop - WHEN IT COMES TO YOUR FACE, PLEASE DO NOT COMPROMISE.

    WHEN IT COMES TO YOUR FACE, PLEASE DO NOT COMPROMISE.

    Bare Beauty Workshop - Before & Immediately after- Bold Brow

    Before & Immediately after- Bold Brow

    Bare Beauty Workshop - YOUR BROWS INTRODUCE YOU BEFORE YOU SPEAK.

    See all

    YOUR BROWS INTRODUCE YOU BEFORE YOU SPEAK.

    E'Luxxe Beauty - Our Signature Brow Lamination Treatment by Elina
 NYC

    E'Luxxe Beauty

    4.9(95 reviews)
    1.5 miFlatiron
    $$

    Elina is a total gem!…read more It's taken me a while to write this (life's been hectic!), but I couldn't let more time pass without sharing how amazing Elina is. She did an incredible job on my eyebrows--truly next-level precision and care. From the moment I walked in, Elina made me feel completely at ease. She explained every step of the process in detail, repeated instructions so I wouldn't forget anything, and made sure I knew exactly what to expect once I got home. Her follow-up call afterward? So thoughtful. She's not just talented--she's kind, professional, and genuinely easy to talk to. I've already referred her to several close friends, and I'll keep spreading the word. If you're thinking about booking with Elina, do it. You'll be glad you !

    I had such an amazing experience with Elina. She was so detail-oriented and took her time to shape…read moreand clean my brows. I booked the Signature Brow Sculpt. I highly recommend everyone to go to eluxxebeauty to get their brows professionally done. Elina made me feel very comfortable and walked me through the process. She mapped, measured, and asked for my input throughout the process. She explained exactly what she was doing. The waxing part was relaxing and I felt little to no pain. I appreciate her patience and dedication. She is truly an amazing artist. I hope to see her again. The office was also beautiful and welcoming. I went with my sister and we are in love with our brows. Thank you for the snacks and drinks. We are very grateful for the experience. I feel so confident with my brows. It opened up my eyes and I see a big difference. Thank you so much!

    Photos
    E'Luxxe Beauty - Ombre Powder Brows by Elina

    Ombre Powder Brows by Elina

    E'Luxxe Beauty - Brow Mapping, Brow Shape and Hybrid Dye

    Brow Mapping, Brow Shape and Hybrid Dye

    E'Luxxe Beauty - Hybrid Dye Treatment

    See all

    Hybrid Dye Treatment

    Laurel Cosmetic Tattoo - Eyebrows!!!

    Laurel Cosmetic Tattoo

    4.8(65 reviews)
    0.7 miEast Village
    $$

    I had an amazing lip blushing experience with Claire. From the moment I arrived, she took her time…read moreasking thoughtful questions about the look I wanted--everything from how defined the outline should be, to color choice, to how best to address a bit of asymmetry. She guided me through each decision with so much care and expertise, setting really helpful and realistic expectations for the final result. Her mapping was perfect, and she was incredibly attentive throughout the appointment, reapplying numbing multiple times to make sure I stayed completely comfortable. The shop itself is pristine, warm, and welcoming, and the products she uses even smell great. What could have been a nerve-wracking experience ended up feeling calm and relaxing. It's only day two, but I'm already loving the results--they look amazing, and I can't wait to see how they heal. I couldn't recommend Claire more!

    I'm so happy I got my brows microbladed! I find myself wearing so much less makeup now, and getting…read moreready is a breeze. I used to spend so much time trying to make my brows look natural, and the number of brow products I no longer have to buy honestly makes me so happy. When I went in for my second touch-up, I let Marisa just do her thing--and I'm so glad I did. The first time, I was a little nervous and held her back from doing what she really needed to do. I realized later they looked a bit unfinished. For my follow-up, I trusted her completely and let her do the shape she suggested, and I couldn't be happier with the result. Trust the process--because they really do heal so naturally. If at first they look a little bolder than what you're used to, I promise the final result will be exactly what you were hoping for.

    Photos
    Laurel Cosmetic Tattoo
    Laurel Cosmetic Tattoo
    Laurel Cosmetic Tattoo

    See all

    Soft and Natural Permanent Makeup - permanentmakeup - Updated May 2026

    Loading...
    Loading...
    Loading...