They have done fabulous custom work and repairs -- including ring sizing. They sell stunning jewelry and the service is stellar. Sofia and Lucas and their staff are so knowledgable and creative. Will never go anywhere else! read more

My fiancé and i were planning on going around Marin to get estimates for a simple gold band downsizing, and we popped into Sofia to inquire. They were very kind and assured us it'd be an easy job, and all in the blink of an eye handed us a slip, told us they'd call us, and shuffled away with the ring. I guess we were doing it here then! We figured it'd be fine, it's always been a very affordable and quick process (sometimes within 1-2 days). Not this time! $250 and two weeks later, we had the ring back (and not the gold scrap that was removed, which I've had given to me by other jewelers after resizing). I think they must have charged us a storage fee for holding onto it for so long! Never had anyone charge that much and keep the item so long. I guess now we know for next time to keep looking! read more

We do not recommend their ring resizing services and won't use them again. (I'm rating 3 stars and not lower because I've waited to post this review and did not give them a chance to fix.) I took my ring to increase the size and it came back with two problems. 1. the region where the ring was increased in size (base/sizing bar) had a visible nick/distortion. 2. my ring had four areas with an intentionally-designed matte finish and though we only asked for a ring size increase, the ring came back with all the decorative matte areas completely buffed smooth. read more

I had an amazing experience with Lucas and the Sofia Jewelry team for both custom and restoration projects. I inherited two very special rings from my grandmother. One ring contained 7 birthstones and was in really rough shape. Lucas somehow managed to completely restore the ring (a very difficult task) and it looks beautiful and brand new. The second ring was my grandmother's wedding ring. I had a vague idea to use the wedding band to create a new ring to honor my mom and grandmother who have both passed away. Lucas provided great design insights with my idea and produced a beautiful ring that meets what I was looking for while still representing and honoring the original ring. We then created a beautiful necklace with the diamond from the wedding ring. Lucas helped me transform important and sentimental pieces of jewelry that were just sitting in my jewelry box into pieces I can wear and cherish every day. He was extremely pleasant and easy to work with and handled my jewelry with care and precision. I highly recommend! read more

See all

Edit: I was just looking back on this and wanted to clarify that this ring was NOT bought at Sofia Jewelry I really should have thought to mention that in my original review. They just happened to be the closest jewelry store the day of my wedding. Amazing customer service and gorgeous jewelry from what I could tell. read more

I am writing to give my highest five-star review to Sofia Jewelry in Mill Valley. The Priolo family is known throughout Marin County for their integrity, professionality and approachable customer service. For these reasons, my sister and I decided to speak with Lucas Priolo about dividing the diamonds from our grandmother's antique ring into several pieces so we, our four daughters, and our friends could enjoy them. Our Gram was a very special person, and we wanted symbols of her legacy to live on for generations. Lucas met with us several times to discuss the ring, the possibilities, and then the design decisions. He was a great listener and very helpful in assessing our family's needs. From one large Victorian-style dinner ring, Lucas extracted four diamonds of varying sizes, then custom-designed five rings and one teardrop pendant. Each one of us is pleased with the results. Working with Lucas was brilliant because he is quite a gem! read more

Have had a few exceptional experiences with the Sofia team. They are as good as they get. They have excellent offerings and great taste (when discussing custom designs) and truly stand out from the crowd in terms of customer service. Extremely highly recommended. read more

I recently had a custom ring made at Sophia Jewelry downtown Mill Valley. Lucas was amazing in helping me duplicate a ring I had seen at an estate sale. We used metal and diamonds from a ring I already owned and created an exact replica of what I had in my mind. Lucas was super patient, we had several iterations of the ring and he was very careful to consider the width and the height of the ring as I was hoping it feel a certain way on my hand. - smooth and delicate but also substantial. The thing about getting something made at Sophia Jewelry is that unlike other jewelers they have an artistic eye and incredible (and stylish) design sense. They are willing to work with you to develop a piece that is exactly what you envision and at a fair price point. Thank you Lucas and Team! read more

Sofia Jewelry - Jewelry Near Me - Mill Valley, California

The Sofia Jewelry team is as good as they come! Lucas and team are warm, professional, and experts in their craft. My husband and I brought in a diamond ring that has a ~130-year history in the family. Lucas revolutionized the ring into a new design and setting just as I had requested -- and my family is equally blown away by his work. As my husband and I left Sofia Jewelry with the revitalized ring, my husband said "it's just so nice doing business with people like Lucas." Sofia Jewelry epitomizes quality and care. Highly recommend! read more

My wedding ring broke several years ago and I had been working on a vision of what to do with the stones. Lucas answered my tentative email right away that yes, he could definitely recreate the style I was after. Every step he was a partner in the process, communicating quickly and openly, enthusiastically offering lots of options and letting me look at and try different stones, while also repurposing all of my old stones. He was so patient and open, truly a perfect experience. I could not be happier. read more

Sofia Jewelry - Jewelry Near Me - Mill Valley, California

Here the owners have jewelry they design! The service is great and friendly. The jewelry is absolutely exquisite and exceptional. They are good about helping you match or add to your personal style. I'm confident you can find something for your loved one and you'll truly enjoy the process! All of the gold in jewelry is recycled and re-refined gold and they are part of the Kimberly Process! read more

We love this family owned jewelry store so much. We've been coming here since we got engaged almost 8 years ago. I had my husbands wedding band customized here and get all my jewelry repaired here. They are always friendly and make thoughtful recommendations to care for my jewelry or add an extra touch. They are also reasonably priced for the highest quality in design and stones. I wish we knew of this store before we had bought my engagement ring but the 10 year is coming up so we may have to add to our story read more

I can not express enough thanks and gratitude to Sofia Jewlery. I took two rings to them to have the gem stones repurposed (marriage accrued but now divorced). Lucas and his team did a stunning job from design to completion. The overall vision and final product brought tears to my eyes. I highly recommend Sofia Jewelry for all your jewelry needs. They are kind, caring, thoughtful, generous, and creative! Thank you thank you!! read more

Sofia Jewelry - My new ring! - Jewelry Near Me - Mill Valley, California

Unfortunately Sophia Jewelry has not held their quality like they used to have pre pandemic. They have fixed many items for me in the past and were always great.... The last visit I had left me very angry. Not only did they do bad work, they kept all the extra gold from my rings. When I asked them for the gold back, they had to dig through the extras they had left from previous sizing. And they didn't give me the gold that was from my own rings..... I brought in 4 rings to be sized. They kept all the gold from sizing! And one ring was a brushed gold. They actually polished the ring to a high shine. WHAT!! It was a polished gold.... I had to go back to have it brushed to the matte finish it was before. However, the brushed that they did was uneven and/or not even close to the ring I had before. It will never be the same. I DO NOT recommend this store any more. My thoughts are that they have lost the amazing jeweler they used to have. Their current jeweler is sub par.... read more

I've moved many times in my life and my lesson has been to pick jewelry stores based on service. Sofia Jewelry is the best I've ever experienced. They somehow have mastered the art of selling with heart, kindness, and compassion. Jewelry is very personal and many pieces have stories. They embrace the stories and do everything they can to match the stories with your style with their artistry. It's really quite amazing. I've worked with them on sizing, designing custom rings to replicate old family pieces, and repairs. From the minute you walk in the door they work with you to ensure you have a quality experience. You walk in their store and you feel like they know you, care about you and care about the stories of whatever jewelry you wear. They are truly the best jewelers and sales people I've ever worked with. read more

Once again Sofia Jewelry took an idea and made it into a fantastic custom necklace. Carl and company are awesome, my wife loves her necklace. Thank you all for the great work. Till next time read more

Sofia Jewelry - Jewelry Near Me - Mill Valley, California

See all

Needed a bunch of pieces fixed that my grandparents passed down to me. These guys went above and beyond to make sure each piece was restored properly. Really amazing customer service and really great to have them in our community. Support local businesses!! read more

Lucas was so helpful and so kind. I brought my wedding ring here on a whim. I had done a quick Yelp search for a jeweler/jewelry repair in the area. The main diamond was a little loose. The jeweler was able to tighten the prongs and clean my ring! No appointment, 20 minutes before closing time, done in under 6 minutes and these gentlemen were so helpful. I browsed their cases and fell in love with the designs and craftsmanship! I snagged a business card and gave it to my husband ;) I'll be sure to point my husband in the direction of these fine folks for all my next jewelry needs! read more

Such lovely people and such a pleasure to work with. Highly professional and so talented. Can't say enough about this jeweler. Recommend them highly read more

Yet again Carl and his beautiful family knocked it out of the park for me. I had an antique setting that was in need of a gem stone. I went in and worked with Carl on my thoughts and ideas. What he did was unbelievable. He found me the perfect stone, exactly what I had requested and I hoped for. He rebuilt the top of the setting not to change or harm the piece. I feel so blessed and grateful to have people like Carl and his family to create pieces for myself that one day my daughter's and possibly granddaughters will have to enjoy for their lifetime as well. This is the fourth piece he has created for me in the last 6 years. read more

See all

I was looking for my wedding band for myself, just looking at ideas and then I fell in love with the owners and the vibe of the store. They have a very unique wonderful pieces and you can easily spend an hour in their small shop. They were able to clean my engagement ring while I waited which was a lovely touch. As a result, we plan on buying my husband's wedding band there. They have a great relationship with local custom jewelers in the area. As a result one, of my anniversary gift was a pair of beautiful gold airings from them. They will always be special to us. Check them out! read more

I couldn't have asked for a greater experience at a jewelry store and at such a special time in my life. My husband had the owner, Carl Priolo, design my engagement ring and wedding band just a little over a year ago. The rings were absolutely gorgeous and continue to be because of the quality work and time that were put into them. The owner even created a wax mold of the engagement ring (yes, I knew the proposal was coming), so we could get a better vision and have exactly what we wanted. My husband and I had a great experience and felt so comfortable when we really had no idea what we were doing. Bottom line- this is a great local family business that we can definitely trust. I wouldn't mind having all my jewelry come from Sofia. read more

This is a great shop in downtown Mill Valley. This shop was able to make a custom engagement ring for my fiance which she absolutely loved. The staff here is very knowledgeable and were able to guide me through the whole ring design process from just an idea to a final product. The owners Carl and Sue were able to completely customize what I wanted to create a really special piece while staying within my budget. We were so pleased with the whole experience that we are having our wedding bands made here as well. I would highly recommend if you want a unique ring for your proposal. read more

When we got engaged last year, we knew we didn't want a traditional engagement and wedding ring combination. We wanted a jeweler to make something unique for us. Carl Priolo designed and custom crafted our ring over the course of two months, and the result is nothing short of amazing. We came to him with four diamond baguettes and a few round stones from another family ring, and some general design ideas. Together with a purchased purple Sapphire, he creatively sketched a wide band design. Once we were happy with the design, he molded it carefully in wax. This gave us a chance to look at the design before moving on to the more immutable white gold ring. It was very comforting to have the opportunity to discuss the ring at this early stage. The ring was a work in progress. Confirming the width of the ring and placement of all the stones, we decided together with Carl to add a few extra diamonds to give the ring a balanced look. Not only is Carl an incredible craftsman, but he is also artistically very creative. We knew that by giving he and Sue suggestions about what we wanted the ring to look like, they would steer us in the direction of something classy yet unmatchable. We now have a very unique, heirloom piece that we're thrilled with. We also have a silver bracelet and silver hair clips made by Carl - and we could not recommend the Priolo's work more. Thank you so much! read more

Sofia Jewelry - Our custom-designed love ring, by Carl Priolo. - Jewelry Near Me - Mill Valley, California

I had often walked by and admired the jewelry in the window, but had never come into Sofia Jewelry before. A few weeks ago I finally did go in, hoping to find help designing a new setting for my engagement ring. I had an idea, and they were able to help refine it and bring it to life. Lucas really listened to my concerns and desires, and translated it all to their designer beautifully. I even got to preview the ring design in CAD prior to its creation and see it from all angles, which was a nice surprise. I have to say that I am SO pleased with the result! The diamond shines brilliantly, it sits lower (exactly what I wanted), and it fits beautifully against my wedding band. While the price tag for the custom design was not cheap, for a piece of jewelry that I wear every day and means so much to me, I was happy to pay a bit more. The customer service experience and the final result were definitely worth it. read more

My husband discovered Sofia many years (going on decades?) ago for my Christmas, birthday and anniversary gifts. All of the pieces he gave me were beautifully crafted of fine materials and original. Even unique. But the best experience was the creation Carl Priolo came up with for our daughter's 21st birthday. Carl worked with me very attentively to come up with a delicate necklace and earring set designed incorporating all of my daughter's baby teeth. It is an Exquisite creation, and very well crafted. He suspended the teeth in tears of resin to protect them and enhance the design. He finished it well within the time frame to make it a perfect 21st birthday gift. I can count the number of people who guess what her necklace/earrings are made from on one hand. Thank you, Carl, for pulling it all together. read more

I brought an item in for repair and they did a beautiful job and were so very gracious. And they have the most stunning earrings. This is a beautiful store. read more

Carl and Lucas worked with us to design the perfect wedding ring. We couldn't be happier: It. Is. Stunning. We came to Sofia with two heirloom rings- one from each of our families. Taking a diamond from each of those pieces, Carl helped us source the perfect, most lively, deep blue, cushion-cut sapphire I've ever seen. We worked together to design and build a perfect setting (with an intricate filigree and 12 tiny side diamonds) to accommodate the three stones. Even when the ring was complete, I thought to add a bit more milgrain- which they did without hesitation (or additional cost). The production time and cost were beyond reasonable and the final product is an INCREDIBLE work of art that- despite my normal aversion to jewelry- I never want to take off. The folks at Sofia really know their stuff and I'd trust them with the most precious of pieces. I've since visited Sofia for repairs to a pearl necklace (for restringing), an antique bracelet (for a new clasp), and my engagement ring (for resizing...twice...)- all of which were done with care, speed, and plenty of communication along the way. Workmanship aside, the family is a pleasure to know and be in touch with, and the store is charming. Pay them a visit (and I'll probably see you there)! read more

I had several pieces of jewelry I needed to have repaired. How wonderful to have a (very reasonable) quote via email within an hour, super safe Covid-responsible drop off, and back in perfect condition within a week. I didn't look to buy anything, but will definitely go there the next time I'm in the market for a new piece. Lovely folks! read more

This review is way over due, but we can not say enough great things about our experience at Sofia jewelry! My wife lost her wedding band, and it was a custom ring from a designer in New York that was no longer in business. We came into the shop to get the ring remade and felt totally taken care of throughout the whole process. Carl was able to remake the the ring almost exactly, just off of one photo that we had of the original ring. Fast forward a year later, my wife miraculously found her original ring and it is amazing to see the two rings side by side. It turns out, they look great together, and now she plans on wearing them both ;-) read more

I am going to gush about my experience with Sofia Jewelry. I walked in a few months ago browsing for wedding bands, and fell in love with a style I found. My fiance and I worked with Lucas to make customizations over the next few weeks. Lucas is just a love! He is so fun, patient, and easy to work with. He totally knew the look we were going for and made sure every detail was looked after. In just a few weeks after ordering, my fiance went to go pick up the final product. And all I can say is WOW!! The ring is absolutely STUNNING! More gorgeous and sparkly than I ever could have even imagined. The whole team went above and beyond to make sure that the custom design came together flawlessly. I would absolutely recommend Sofia Jewelry to anyone. We will be back! If I could give them 6 stars... I would!!! Thank you Lucas!!! read more

I came into this store earlier this week with my father to help him pick an anniversary ring for my mother. Carl and Sophie pulled rings out from different cases and let us look at each one and ask a multitude of questions. We ended up picking a ring quickly, and the transaction was wonderful! It was a pleasure to work with a family-run business, especially being part of one myself. I highly recommend Sofia Jewelry and thoroughly enjoyed our experience there. :) read more

Such beautiful and passionate work! I would trust Sofia to create my family heirlooms any time! I love the individual attention I received the moment I stepped into the shop. I bought a forever heart pendant - I will be back soon for more! read more

This is our favorite jewelry store in the Bay Area. We replaced my wife's wedding ring here early last year and then suddenly the original wedding ring was found in December, 6 years after it was lost! I didn't expect a credit for the replacement ring, but except for a small fee, we received a credit towards other jewelry. We were treated so beautifully and the gracious owner of the store seemed really happy to help us out. We are always able to find just the right designs at reasonable prices and highly recommend Sofia Jewelry to anyone wanting great service and beautiful affordable jewelry. read more

Friendly, kind, approachable jewelry store with exquisite pieces and yet in a price range I feel is very affordable. So many times there are so many pushy people in jewelry stores... not so at Sophia. The owner was there when I went in yesterday and she was helpful, kind and very informative. A friend is getting married and wanted to look at wedding bands for her husband. They may just have the perfect band for him. She also gave me tips on my own jewelry. An A ++ experience! read more

What a find! Jewelry is a favorite gift among the women in my life (spouse, mother, et al) and finding this place meant an end to what is for me a frustrating shopping experience. Despite being a mom-and-pop operation they have really quite stunning jewelry with a wide range of appeal. Much of it is "green" as well. They also have custom design services and I had one of the owners design my wife's engagement ring. It was a very inclusive process and the final product was quite successful. Whatever my jewelry needs, this is my place. read more

My fiancé purchased my engagement ring from Sofia Jewelry and I was absolutely pleased! My ring is nothing short of stunning! So, when it came time to look for our wedding bands we decided to head back to Sofia Jewelry. The owners, Carl and Sue are the kindest, patient and most helpful people you will ever meet in this business! I tend to be very particular and extremely indecisive when taking my time selecting a piece of jewelry that I am going to wear for life time. I made several trips to the shop and tried on many pieces until I found just the perfect ring! Carl and Sue never made me feel pressured or rushed in this process. I felt like a valued customer from their dedicated attention. I had such a wonderful experience here and recommend Sofia Jewelry to everyone! read more

Sofia Jewelry - One happy customer! We just ordered our wedding bands and I bought this beautiful necklace! - Jewelry Near Me - Mill Valley, California

I cannot thank Carl enough for creating my wedding bands and my husbands wedding ring. I have a vintage engagement ring and after multiple visits he created the PERFECT bands. I literally cannot say enough how amazing it was to work with Carl and I am so proud to have something so gorgeous from a local business. I get compliments on my rings all the time and tell them all the same thing: Get to Sofia's now! read more

The entire staff at Sofia Jewelry are so helpful, I can't say enough positive things about them. I needed to have two rings cleaned, one of which was had some strange tarnish on one spot. The job they did on both rings was terrific, and one of them required re-oxidization and buffing after cleaning (which was my fault) - which they did for free. They also have lots of great jewelry in the store, and if I did't already have rings on both hands already I might have bought somthing from them. Maybe next time... read more

I brought a diamond watch (I'd inherited from my mother) to Carl at Sofia because I never wore it. I had found some bands of silver and crystal that I liked to give Carl an idea of what I wanted. Carl re- purposed my mother's diamonds into two pieces of jewelery; a triple band of rings I now wear every day and a gorgeous pair of diamond drop earrings I wear on special occasions . It is also a treat to just poke around the store, chat with Carl's wife, Susan and see what's new. On a recent visit I met their son and daughter, Sofia (for whom the shop is named) who have both joined the business. I heartily recommend Sofia for all jewelery needs! read more