I believe word-of-mouth advertising spread by happy customers-- even those who intended to procure goods or services but ultimately didn't (for whatever reason)-- is the best advertising. Quite simply the first-person account is more pleasing to other would-be customers than an advertisement or commercial. Also, there are other requirements to meet for an initial transaction to occur-- let alone repeat business.
To the point... On 02/20/17 I contacted Smith & Bishel, Co and inquired about cutting a Volvo key, cutting and re-keying costs, and a recommendation for a good quality two-cylinder deadbolt, which I may be able to get used.
The standard and seemingly automated "come on down" was uttered with no time wasted. Instantly I felt that he didn't listen to me (listening!!! Customers require that they feel heard). So, I asked how much his recommended deadbolt was.... "About $100," he said. At this point no recommendation was offered. I explained, again, that I may be able to get one used--hence why I inquired about the recommendation. I also noted money was very tight for us right now. I was out of work, and trying to better secure our rented condo door. Having two children always makes matters worse when an income is lost, because kids are always hungry. I stated that would gladly be able to pay for key cutting and rekeying costs, after I get the used deadbolt-- hence why I was, again, needing a recommendation. I even said, "I know you are running a business..." There was silence on the other end... I said, "Hello?"... to which the guy said, "Hey, I don't know what to tell you."
(Really???)
(Another requirement from potential customers is that any concerns they have are validated.)
(Another may be an explanation from the business owner/employee regarding policy/procedure, etc. if the relationship and transaction will not continue-- though not always necessary.)
I promptly told the man I would go somewhere else and hung up.
Conclusion: (and why he will not only NOT get my business, but also I will spread the word that they are not nice people. Possibly he will lose a lot more money.
Here's the thing: We all find ourselves in hard times at one point or another. Why is it so hard to be decent? To have a little empathy? I was not asking for a handout.
And I take offense to being treated like I am stealing from a business when can not afford to buy all that is being sold.
Conversely, if Smith & Bishel made me feel heard, validated my concern regarding falling on hard times, made a recommendation for a name/model deadbolt I could get from a friend of a friend...... displayed good customer service, etc., I would have spread the word in a positive light, probably making him $10,000 over the next 3-5 years. Why? Because word-of-mouth advertising works.... Of course it also goes both ways.
If a businessman wants to act like a male member..... they just might not stay in business. read more