1. Sincerely Betty

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Traverse City, MI

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Sincerely Betty

4.0 (1 review)
Closed • 11:00 am - 4:00 pm

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1 year ago

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Ella's

Ella's

3.4(18 reviews)
0.1 mi
•$$$

This is my favorite boutique in Traverse City! I love everything in the shop, from their…read morehand-crafted jewelry, unique clothing (mostly for women, but do have a small selection for the fellas), shoes and home furnishings. They include a mix of antique pieces, which work perfectly with contemporary designs. I love the chandeliers they had throughout this most recent visit. As soo as you walk in, you can't help but fall in love, it mixes all items seamlessly, providing fun spaces, and one of a kind pieces. I've purchased a couple of jewelry items both visits, and while I would basically buy anything in the shop, it is rather pricey. But, if you are looking for pieces that truly are treasures that can be handed down, or unique items, as well as items that will last for years...then splurging isn't so bad!

*sigh* If you would have told me 5 years ago that I'd be giving Ella's anything less than 5 stars,…read moreI would have been shocked. Alas... I have been a faithful Ella's shopper for...oh man, a long, long time. 10 years at least. They used to be in this tiny, tiny place and while they did have some pricey, vintage and vintage-inspired clothes, they also had a substantial amount of real vintage, reasonably priced, *amazing* stuff. In particular, I recall that they always had once rack of adorable vintage blouses and none of them were over 30 bucks. I have an incredible lightweight black wool jacket from the 30s that is one of my all-time favorite pieces and I can think of at least three other items that I bought years ago and still adore. A few years ago or so they moved into a huge, beautiful space, still on Front Street. (Side note: I really wish they hadn't gotten rid of their old logo. It was beautiful and what they have now looks like something from Photoshop 101.) Like I said, the space is beautiful and they did a great job on the interior design, but....man, I can just not afford anything in there anymore. And I pretty much literally mean that. The bountiful rack of under-$30 blouses has been reduced to maybe 5 or so only "OK" items. Everything else is very expensive and a lot of it isn't vintage--just the same stuff you see in a lot of these high-end, plastic-y, tourist-trap "SoHo" boutiques that cater to women under a size 10. Don't get me wrong--a lot of the clothes are still beautiful and they do still have a formidable vintage section. Also, they sell Frye boots which I really, really love. I'm just disappointed to see the turn toward catering to tourists and townie yuppies with money. Something else--the staff is stylish and nice, but *way* too pushy. I hate when people try to sell me things when I'm just looking around. Also when they make me feel bad for not buying anything. I still have a place in my heart for Ella's and I still go in every time I visit T.C. I also do recommend checking it out--it is very beautiful and worth looking at! I just wish I could afford to do more than look.

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What To Wear - I bought the beautiful tops.

What To Wear

3.9(12 reviews)
0.0 mi

I don't know where to begin with how positive to make this review! Not only do I love this store…read morebecause of how cute and high quality the clothes and shoes are, but the customer service is beyond words. This past weekend I bought my favorite pair of boots of all time, and a beautiful maxi dress only to misplace the bag in another store later that day. I didn't realize this until I got home (2 hours away) on Sunday after all the stores were closed. We called Monday to the store where I believed I had misplaced the bag and they hadn't found anything. Afterward, What to Wear with my number in case anyone returned my bag in the future. Today (Thursday), I received a call from a What to Wear employee who had been in the other store on Sunday and had seen a What to Wear bag behind the counter. When she came to work later this week and heard my story, she remembered seeing the bag and called the other manager to inquire about it for me! She then called me to let me know that she had a lead and that I should call the other store again to leave my information. Turns out, the bag had just been misplaced at the other store and was found! All that to say I got a call that they found my bag and I can come pick it up! They cared enough about me as a customer to still care after the sale and follow up on my bag almost a week later. I am a forever loyal customer to What to Wear! It was already my favorite store, but now its employees are some of my favorite people.

I only frequent this store a few times a year, but each time I manage to find a few things I cannot…read morelive without! The sales staff is very helpful and always have great suggestions. I just wished I lived closer (I am sure my husband is thankful we don't!)

Sincerely Betty - womenscloth - Updated October 2026

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