Yesterday was my third trip to Sincere. First off, these folks are always kind and patient. I really wanted to try Sea Bream fish but they were out, so I opted for Striped Bass. Ask them to filet it for me and what an excellent job - fish was super fresh and tasty and no bones. Ordered Trout from them in the past, every visit I walk away impressed with the quality of their fish. The prices are also very reasonable. read more

Well organized store, clean, quick service. In and out in no time. Now to go home and cook. read more

Sincere Seafood - Seafood Markets Near Me - Oakland, California

See all

I love this sea food market. The owner is very sweat. He's very patient with all his customers. Most Chinatown seafood markets are rude and they rush you out. Not this one. I am a loyal customer to this market and get all my seafood here. If you haven't been here before go support this local business. read more

They have good fresh fish here, cool prices The only thing is you have to be mindful that you're in Chinatown so there might be a language barrier. read more

There aren't that many Japanese markets in the Oakland area. When I'm craving for the simple sashimi trays that are typically sold at Mitsuwa/Nijiya, this is my next best place to satisfy my quick sashimi pick without having to visit a Japanese restaurant. It's for those times when I just want to get in and out. Not much variety than your typical salmon, tuna and hamachi offering but what I can say it's very fresh and tasty. This place is more of a deli style shop where you pick what you want through the deli cases. They also sell uni, salmon heads and blocks of fish for you to take home to host your own sushi party. If that isn't your cup of tea, they also sell shrimp, a variety of whole fish and depending on the season crabs. They are located inside Swan's Market along the backside. Street parking can be tough depending on the day and time but still feasible. read more

Sincere Seafood - As of March 2022 - fish menu - Seafood Markets Near Me - Oakland, California

Great cozy little sea food market. It's a family-run business. The owners are super nice and friendly. I love their sashimi offerings. I always get sashimi quality salmon here -- $14/lb ( price as of Dec 2023 ). read more

See all

Not much variety but the salmon was fresh I bought the sashimi grade one and enjoyed it with family. They also have fresh sea bream and branzino. I will try those for Xmas and crab next. read more

Great seafood at reasonable prices. Wish they had more variety though. They has sea bream and branzino, clams and salmon of different grades. read more

Was looking for sashimi at an affordable price, and we found this market inside the Swan market. We bought almost 3 pounds of salmon & tuna and took it back home to devour. I turned the fish into different dishes and we ate everything. I think the quality and price was fair and I would absolutely go back in the future when I want to do sushi at home read more

Sincere Seafood - Salmon and tuna - Seafood Markets Near Me - Oakland, California

Quality sashimi grade fish at affordable prices. Great owners. Will continue to go and get my sushi/sashimi on!

I really like this market, it's locally convenient. Plenty of seafood options fresh and frozen.

Very friendly and helpful. They killed and cleaned the crabs for us. We'll see how they taste, but I bet they'll be delicious!

Easy parking Clean premises Very fresh and inexpensive crab. Much more convenient than Swan's Market location read more

What a find! Small but clean, and customer service very good, for Non-Chinese speaking shoppers. I bought live crabs from them, and they offered to crack them for me. Their prices are very reasonable. I was in and out of there in 8 mins, and got everything I wanted for my seafood Gumbo, except the oysters, which he suggested I return to get them just the day of or the day before I intend to eat them. Good find for parking as well! read more

Came here after my COVID vaccine at the Oakland Convention Center to pick up some live seafood for dinner. Sincere is located inside the Swan Market, and there's plenty of street parking outside. My mom has been coming here for years and love their sashimi grade salmon. Their seafood is super fresh and reasonable priced. I picked up some salmon and Dungeness crab for dinner. The guy helping me was friendly and following covid protocol. He offered me ice for the salmon since I was running a few more errands that day. This is my go to spot for seafood in Downtown Oakland. read more

They moved to 1115 Alice street We love their service and prices! Salmon, hamachi Kama, yellowtail . Perfect for low key sushi night. read more

Came here as a last resort for sashimi grade farmed salmon because my usual spot was closed and the heatwave had me in urgent need of a refreshing poké salad. First off, it was disheartening to see such an empty display case... but hey, when we asked for sashimi grade, they said they had it in the back. So we waited... after my partner asked for 1 pound, I suddenly took notice that the person who brought out the fish filet to be cut was not wearing a mask -- my partner was hell bent on having poké so we bought the fish anyway ‍ - Pricepoint was good... fish wasn't fishy... but I was really upset about the carelessness of the business. What was worse, is that same employee left the stall and wore his mask AFTER he was leaving... as if the stall was his private place or home and he was leaving to go out?!? WTH?!? Then!! I didn't get a photo of the other employee without a mask... but that made me even more upset! 2/3 of the people working were both not wearing masks or gloves! Praying that the mixed news and info about COVID not transferable on food holds true... cuz the poké phantom hit my partner so hard he had to have it even with the carelessness of the stall employees. Only reason they got 2 stars is cuz pricepoint is nice and fish wasn't fishy tasting... tasted fresh. Other than that, shame on them for thinking their carelessness would go unnoticed! read more

See all

My favorite is the $2.00 bags of salmon bones. Pan fry two or three pieces and that is your meal because there is still a good deal of meat on the bones. And you still have enough salmon bones for another meal. read more

Sincere Seafood - Seafood Markets Near Me - Oakland, California

The fish here is super fresh and reasonably priced. They don't always have certain fish (i.e. sushi grade tuna fishi) on display, so you have to ask and they'll get it from the back fridge. The sashimi salmon is what I usually get and it's unbelievable! Today I got the striped bass which i can't wait to try. The staff are really friendly, sanitary and always wanting to help. I love this place! read more

I love this place. They have sashimi grade salmon for a super decent price. Whenever, I'm nearby I have to drop in and get my fix of it. Also they have fresh salmon belly which makes for a great appetizer. read more

Doesnt have the largest selection but the quality and price is hard to beat. Last time I went, I got some amazing tiger prawns that were gigantic and delicious. read more

Been a customer here for 7 years for the sashimi grade salmon. Always impeccably fresh and far better than the supermarkets. The price is always very reasonable. The owner is a reliable, humble guy. He often has tuna or other fish, and sometimes shrimp. read more

Visited Sincere Seafood in Old Town and at first wasn't too impressed. Purchased some sashimi grade salmon(good deal at $9.99/lb) smelled fresh. I asked the employees who were working about other selections of sashimi grade fish and turns out they have a pretty decent sashimi grade selection in the freezer behind the counter. Yellowtail(half fish/skin on), escolar, octopus tentacles, ahi, albacore, izumidai which they didn't specify if it was snapper or tilapia($6/lb I'm thinking it's tilapia), Hokkaido scallops($50 bag). I was short on time so I couldn't enquirer in depth further but received a business card and definitely will be returning to unearth their full menu of the sushi grade fish/seafood they get in shipments. Negatives for me were the lack of fish on display for it being 2pm and they're open until 6pm. Also would be more informative and helpful if they had some type of board of all the product they have in their freezer w/prices and where the seafood is from and how it was caught etc. Positives are good business hours(9am-6pm)/good customer service (provide ice on request/skinned fish) and the employees I spoke with didn't talk down to me as a customer. Employees seem to be knowledgeable about product and if they weren't sure they referred to the other workers who knew the answers to the question asked. Definitely not the "hurry up and buy type" like some other seafood wholesalers I've been to around the Bay Area. ****the salmon poke I made turned out tasty. Definitely will be coming back. read more

This is a fresh seafood and associated items store located in the back part of swans market. It's owned by an Asian couple from Singapore, so if you are missing a decent fish market, well here it is. It's impeccably clean, and there's tanks with some perky crabs and the occasional lobster. There is a fairly decent range of seasonings ranging from the ubiquitous old bay to a range of Singaporean choices that I'm regrettably not so familiar with. Other reviewers have noted exotica like frog legs and crawdads. I believe those days or for the most part over. They've been replaced with a small but choice selection of ocean based fish. The pricing is quite competitive, considering the freshness and the fact that you know exactly where your food is coming from, it's totally worth every penny. read more

Best fresh seafood in town. Love the family owners. It's the only place I get my fish

This fish counter located at the back of Old Oakland's Housewives' Market is not only a good source of the usual fresh fish like wild salmon, fresh tuna or Dover sole. It is a good place to find fixings and fish for Cajun & Creole fish fries. The counter top is stocked with Cajun & Jamaican seasoning, rubs, grits, corn meal and bread crumbs. Catfish, buffalo fish, crawfish, white perch, blue gill and shrimp are a valuable. There are some Asian condiments like wasabi. There's also a tank of live crabs. Frozen frogs legs are available. read more

I love Sincere Seafood! The sashimi they sell now is so fresh and so flavorful, and definitely larger slices than you get at sushi restaurants. I want to come back and try their other seafood, take some home to cook with. They also have poke bowls, which looked really good. But there's nothing like pure, raw, fresh sliced fish. The owners are so nice and have been running this spot for years. And the prices are really food! Love this place. Support local businesses! read more

I come here almost every week to get "Sake", salmon sashimi. Such a decent price. My family loves the treat. I've gotten Ahi tuna and octopus legs here also. This is one hidden gem. read more

Good service, decent price...same price as Costco on Tuna...oysters 95 cents...remember cash...ATM there but fee 2.75...grrr...not the stores fault...do need signs for whats in cold storage read more

This meat market was the first ever that smelled good and the meat was of quality and priced good as well! Definitely will be returning as a loyal customer in the future!!!!!!! read more

Amazing fish shop. Very friendly service, great quality fish, and perfect prices. Got a pound of salmon, best I've had in quite some time. I make it a point to walk over here to buy my fish now. Wouldn't change a thing! read more

Yes! I finally found a market that carries crawfish tails!!!!

I'm just the luckiest person to be leaving next to this place. Amazing and fresh. Sashimi grade salmon, tuna steaks and white fish - pretty much can get it everyday. Often they are still there after 6.30 (lights can be off) Prices are much better than in chain stores. The owner is great. Welcoming and polite. They also give you an ice bag to bring fish home fresh and save read more

I got a couple pounds of Salmon and was very happy with the quick service and quality of the seafood. Not only was the quality better than what I see at most grocery stores, the prices was much lower. Better fish at a lower price, I'm a fan. read more

Not a lot of choices, but what they had looked good. We got a couple of nice fresh crabs that we boiled later in the day. Delicious! Probably one of the best crabs I've ever ate. Prices seem reasonable (they have competition w/ Chinatown) and the lady was nice. Lots of Cajun spices available there. I'll go back to look for the frog's legs. read more

A bag of salmon belly for $2.00 (almost a pound) almost closing time! Great deal! Sort of half off just to get them off shelves. Great service too! read more

The sashimi grade salmon is one of the best I've had...and I'm a sashimi foodie. It was velvety, delicious, melt in your mouth! Can't wait to try the regular salmon. I hear the ahi tuna is also fabulous. This is my new go-to fish market even though it is a bit out of the way for me. Well-worth the trip, especially since the pricing is so reasonable! And great customer service! read more

Just the best! Oakland finest family run seafood market. Always fresh crab in season both raw and cooked. Yes, they will crack and clean. Also, the fresh fish is delicious, but not a huge selection. Almost always they have the best salmon (both regular and sashimi grade), fresh shellfish in the shell, and other sea delicacies. Friendly service. Ask them to cut you up a whole fish. read more

This place is around the corner from my home. I came here with my mom who was visiting. The woman behind the counter was very patient with all my mom's questions and the different fish she picked out to have weighed. It was our first time we tried Gasper Goo fish which the woman recommended because my mom couldn't find a whole snapper. They happily cleaned and cut up the fish to my mother's specifications and we enjoyed an amazing dinner that evening after all was said and done. :) I will do business there again. read more

best local family-owned shop to get your fish at.