How can I be the first to give them a review?? They have quite the following on fb, so hmm...Maybe their fans don't want others to discover their "secret" select purveyor of fresh seafood. Norcal is a wholesaler, which also does retail, so you're getting it almost outta the ocean--other then buying it off the boat or fishing it outta the water yourself. So yeah it's all fresh and live. Nothing on ice here.
They have huge holding tanks in the back of all the faves: Dungeness, New England Lobster, Spot Prawns, and Red King Crab, the King of the Kings, of which I've already bought two for my family's now annual indulgence. Btw, the Kings are from Norway, not Alaska. So they don't have the Deadliest Catch celebrity, but they do have the same DNA, taste and snarl. And prices are competitive. The Red King was $3 cheaper per pound than a shop in Oaktown Chinatown. (I'm Chinese, of course I comparison shopped!)
They also offer some exotic fare. (Turbot anyone?) Check their website for a list.
So come by and load up the suv with crates for your crab feast or any of the other kinds of sea feast. Or just snag a single crustacean for your couple's meal. It's all the way live...until you sink it into your boiling pot.
And for those of you who had been keeping this place under wraps, sorry if I blew the cover off of this "secret." read more