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Simply Pure Sweets

4.4 (83 reviews)
Closed 8:00 am - 2:00 pm

Simply Pure Sweets Photos

Business Info

SIMPLY PURE SWEETS ATMOSPHERE

What's the vibe?
Moderate noise
Casual
Good for kids
Good for working

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Recommended Reviews - Simply Pure Sweets

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Reviews With Photos

Green Goddess Turkey Sandwich
Michael H.

I've stopped by this small unassuming bakery a couple of times now and have been blown away by how good it is each time. The menu is small but it's evident that they put a lot of care and attention into everything that they do. The people are extremely friendly and helpful if you have any questions about their offerings. Their green goddess turkey sandwich on fresh grilled sourdough was divine and left me craving more. Their chicken sausage, tomato, spinach and goat cheese quiche was also very good. I'll be returning very soon.

Apple pinwheel.  Delicious!
Katie M.

Absolutely love this little, local gem! Their pastries are SO. GOOD. The best time to visit is first thing on a Saturday morning. You'll have first pick of their pinwheels...because once they are gone, they're gone. I also love going here for a light lunch through the week. They have weekly specials that include wraps or paninis, a side, and a drink. Normally for under $10.

Menu and espresso setup.
MT C.

We would like to extend a large thank you to Simply Pure Sweets for hosting the Coffee Lover's Club a couple of weekends ago. It was SIMPLY fabulous. Our members were overwhelmingly satisfied with the overall visit. It being a hot and sunny afternoon, the entirety of us ordered iced drinks; half coffee and half tea. The range of choices for both coffee and tea on the menu were satisfactory (reference images) and extra flavors and milk substitutions were available. Our members voted that the coffee was mostly satisfying, but not the most complex or interesting we have tasted. However, coffee is not the only good part of Simply Pure Sweets. A large selection of baked goods are on display in the front. They are so good that they are mostly gone when we arrived! The croissants, macarons and quiches available were absolutely fantastic. The other food items (lunch menu) were noted to be acceptable, but not as tasty as the baked goods. The entire cafe was clean and inviting. The ONLY notable environment issue was that the A/C was very cold. So cold, in fact, that when we asked our members to describe the meeting in one word half of them said "cold". Thank you for being such fabulous hosts and welcoming us. We are also very thankful for the handfuls of macrons that were graciously given to us at the conclusion of our session. We hope to see you again next semester!

Chocolate Croissant
Aura G.

I spent my morning hunting for something to fuel my sweet craving. The people working there were so nice and immediately served me as soon as I entered the door. Unfortunately, they did not serve single cupcakes, but they do have a variety of other pastries including cookies, macarons, scones, muffins, croissants, and biscuits. They also sell coffee, sandwiches, and soups. The inside has a very homey vibe. I ended up trying a chocolate croissant, which was amazing!!! It was HUGE and had the most perfect layers of buttery dough without too much chocolate filling.

Buttered croissant

Best coffee I've found in Murfreesboro so far. I'm not local but am in town frequently and have been searching for great coffee in town. There's some nice spots but the flavor and quality here have been unmatched so far. We were going to skip pastries but once you walk in and see the gorgeous displayed goods you can't pass them up. Tried a basic caramel latte, honey cappuccino, brownie, and buttered croissant. All were great! Fast and friendly service to boot.

Blueberry Muffins
Joe L.

Although not the first time I have enjoyed muffins from Simply Pure Sweets, it's my first time in the store. Normally pick up some blueberry muffins up during the Farmer's Market but they didn't have them available, so the gentleman directed me to their store on the square. I need to come in and dine here too...the breakfast sandwiches looked awesome. I do know this...if you enjoy blueberry muffins loaded with blueberries...these are really good!

Thommy S.

4.5 so super cute! This shop is such a cute shop! I loved the decor! Located very close to the square, and offers different coffees, snacks, or lunch. I came here for the macarons and I was not disappointed. I tried the salted caramel, chocolate birthday cake, and chocolate ganache flavors today. I wasn't disappointed. It was soft, and wasn't hard at all! I've had some at different places before where it was rock hard. This place did not disappoint me!

Lunch to go!
Kara Jill K.

Every time we come to Simply Pure Sweets- it's delicious, clean, welcoming and spot on! Love the new space, the smells of baking bread and cookies wafting through and the freshness of their food. The owners have a great reputation for showing up for their community and it translates to even the smallest touches of their business front. Don't miss out on the macaroons, biscuits or the orzo pasta salad!

Quiche and cappuccino

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9 years ago

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9 years ago

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10 years ago

So happy to find this place. Very good macaroons! Refreshing lemonade. Full menu. Good prices. Definitely returning there!

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Joanie’s - Avocado Toast

Joanie’s

4.4(84 reviews)
0.1 mi
$$

I really admire how consistent the service and quality are across all of their locations. Even with…read morethe current expansion at this spot, nothing seems to be slowing them down. My go-to drink is the Dirty Hippie--it never disappoints. Honestly, you can't go wrong with anything on the menu. It is on the pricier side, but the portions are generous, so you definitely get your money's worth. Parking can be tricky but we always get lucky and find something around the square.

Modestly yet tastefully decorated place on the gorgeous Murfreesboro Square. You enter and grab a…read moremenu, then head to the counter to order. The menu has many options. The food is delivered to your table. While waiting, I noticed that the old building has a faint mold smell that would have set my wife's allergies off. I was alone on a lunch break. I ordered their Greatest American Hero burger with Cajun fries. The fries were crispy and perfectly cooked. They were great. The burger was perfectly cooked and had enough lettuce that the fresh crunch came through. Joanie's Magic Sauce was served on the side. It was good with the burger but not the fries. This was my first trip here and I can recommend it. The burger was better than average. I'd give it a 7.8 out of 10. Other than the moldy smell, I can recommend it. The condiments are in small packets on a wall, which I didn't care for, but not the end of the world.

Photos
Joanie’s - The front counter where you order

The front counter where you order

Joanie’s - This is the avocado toast and white chocolate hot chocolate.

This is the avocado toast and white chocolate hot chocolate.

Joanie’s - " The Joanie " Burger and Cajun Fries.  This is a big, juicy burger

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" The Joanie " Burger and Cajun Fries. This is a big, juicy burger

Simply Pure Sweets - coffee - Updated May 2026

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