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    Simply Pure Sweets

    4.4 (83 reviews)
    Open 6:30 am - 4:00 pm

    Simply Pure Sweets Photos

    Business Info

    SIMPLY PURE SWEETS ATMOSPHERE

    What's the vibe?
    Moderate noise
    Casual
    Good for groups
    Good for kids

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    Recommended Reviews - Simply Pure Sweets

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    Green Goddess Turkey Sandwich
    Michael H.

    I've stopped by this small unassuming bakery a couple of times now and have been blown away by how good it is each time. The menu is small but it's evident that they put a lot of care and attention into everything that they do. The people are extremely friendly and helpful if you have any questions about their offerings. Their green goddess turkey sandwich on fresh grilled sourdough was divine and left me craving more. Their chicken sausage, tomato, spinach and goat cheese quiche was also very good. I'll be returning very soon.

    Apple pinwheel.  Delicious!
    Katie M.

    Absolutely love this little, local gem! Their pastries are SO. GOOD. The best time to visit is first thing on a Saturday morning. You'll have first pick of their pinwheels...because once they are gone, they're gone. I also love going here for a light lunch through the week. They have weekly specials that include wraps or paninis, a side, and a drink. Normally for under $10.

    Menu and espresso setup.
    MT C.

    We would like to extend a large thank you to Simply Pure Sweets for hosting the Coffee Lover's Club a couple of weekends ago. It was SIMPLY fabulous. Our members were overwhelmingly satisfied with the overall visit. It being a hot and sunny afternoon, the entirety of us ordered iced drinks; half coffee and half tea. The range of choices for both coffee and tea on the menu were satisfactory (reference images) and extra flavors and milk substitutions were available. Our members voted that the coffee was mostly satisfying, but not the most complex or interesting we have tasted. However, coffee is not the only good part of Simply Pure Sweets. A large selection of baked goods are on display in the front. They are so good that they are mostly gone when we arrived! The croissants, macarons and quiches available were absolutely fantastic. The other food items (lunch menu) were noted to be acceptable, but not as tasty as the baked goods. The entire cafe was clean and inviting. The ONLY notable environment issue was that the A/C was very cold. So cold, in fact, that when we asked our members to describe the meeting in one word half of them said "cold". Thank you for being such fabulous hosts and welcoming us. We are also very thankful for the handfuls of macrons that were graciously given to us at the conclusion of our session. We hope to see you again next semester!

    Chocolate Croissant
    Aura G.

    I spent my morning hunting for something to fuel my sweet craving. The people working there were so nice and immediately served me as soon as I entered the door. Unfortunately, they did not serve single cupcakes, but they do have a variety of other pastries including cookies, macarons, scones, muffins, croissants, and biscuits. They also sell coffee, sandwiches, and soups. The inside has a very homey vibe. I ended up trying a chocolate croissant, which was amazing!!! It was HUGE and had the most perfect layers of buttery dough without too much chocolate filling.

    Buttered croissant

    Best coffee I've found in Murfreesboro so far. I'm not local but am in town frequently and have been searching for great coffee in town. There's some nice spots but the flavor and quality here have been unmatched so far. We were going to skip pastries but once you walk in and see the gorgeous displayed goods you can't pass them up. Tried a basic caramel latte, honey cappuccino, brownie, and buttered croissant. All were great! Fast and friendly service to boot.

    Blueberry Muffins
    Joe L.

    Although not the first time I have enjoyed muffins from Simply Pure Sweets, it's my first time in the store. Normally pick up some blueberry muffins up during the Farmer's Market but they didn't have them available, so the gentleman directed me to their store on the square. I need to come in and dine here too...the breakfast sandwiches looked awesome. I do know this...if you enjoy blueberry muffins loaded with blueberries...these are really good!

    Thommy S.

    4.5 so super cute! This shop is such a cute shop! I loved the decor! Located very close to the square, and offers different coffees, snacks, or lunch. I came here for the macarons and I was not disappointed. I tried the salted caramel, chocolate birthday cake, and chocolate ganache flavors today. I wasn't disappointed. It was soft, and wasn't hard at all! I've had some at different places before where it was rock hard. This place did not disappoint me!

    Lunch to go!
    Kara Jill K.

    Every time we come to Simply Pure Sweets- it's delicious, clean, welcoming and spot on! Love the new space, the smells of baking bread and cookies wafting through and the freshness of their food. The owners have a great reputation for showing up for their community and it translates to even the smallest touches of their business front. Don't miss out on the macaroons, biscuits or the orzo pasta salad!

    Quiche and cappuccino

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    Business owner information

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    Chantell K.

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    2 years ago

    Great local bakery with such a sweet atmosphere. Love the molasses cookies! Reminds me of my childhood eating ginger bread ones!

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    3 years ago

    They always have fresh coffee, chocolate croissants, and cookies and, around 10am weekdays, freshly made sourdough bread loaves!

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    Five Daughters Bakery - My four selections

    Five Daughters Bakery

    (12 reviews)

    I'm so happy this location opened!! Elevated donuts,…read moredefinitely not your regular donut. They have monthly flavors as well as their menu's staples. Also paleo options. This location doesn't have any sitting options but there is some outdoor sitting in this plaza. As far as service, everyone has always been polite and helpful.

    I'd had 5 Daughters on my Nashville bookmark collection for a long time. When I saw there was a…read morelocation in Murfreesboro during a recent visit, I knew I had to grab some treats. This location is in a nice shopping area, though parking is fairly limited. It looks like the shop might be able to be open air/it has large windows that look like they open, but it was chilly and rainy during my visit so they were shut. The inside was clean and an employee greeted me politely and seemed eager to help or answer questions. They have mini and regular sizes of donut; the regular sized ones are quite large. I imagine minis would be good to try a lot of flavors at once. They do have an impressive array of creative flavors. I think they have some flavors that stay the same every month and then additionally monthly special flavors. These are more like cronuts than traditional donuts; they have many layers of flakey pastry. I love donuts like this! They're rolled in sugar and then filled with cream and covered in glaze. They're decadent! Given this is such a popular growing brand, they were out of a few items and the counter looked a little sparse. I was also surprised to find that there really weren't any yummy aromas or baking smells in the shop. It didn't smell unpleasant at all or anything, just not like a bakery. I can't help but imagine perhaps the donuts are brought in after being prepared elsewhere. Even if that's the case, though, the product really didn't suffer for it. I got their take on a Samoa donut and a sea salt chocolate cream donut and brought them home to share with my husband. They were both incredibly rich...but also quite delicious. I liked them both and it's hard to pick a favorite. If pressed, I'd maybe go the salted chocolate cream donut, simply because it was a little different than what I expected but in a good way. It wasn't too sweet or too salty and the cream had a fantastic texture. I'd happily return to try other flavors. Maybe in the future I'll get to visit the original location! That would be fun.

    Simply Pure Sweets - coffee - Updated May 2026

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