This amazing little shop is located in Paradise Pier at the end of the boardwalk games (west end). Think opposite end of California Screaming. For a small shop it has a wide variety of souvenirs from the seasonal to the every day shirts, hats, hoody sweat shirt, purses, collectible and trading pins, candy and kids souvenir toys. The variety really is impressive for such a small shop. The shop is always clean and organized. The staff are friendly. Pass holders don't forget to ask for your discount. There are several benches in front of this shop for those in your group who don't have the shopping bug. read more