Shuga Records in person is a lot like Shuga Records on Ebay--overpriced and overhyped. Why do I say this? Because they have some pretty inflated ideas about pricing. Also, they oversell the rarity of the items they carry in the store in discussion with customers and on their website.
For example, it may be the case that some Japanese collectors are willing to pay upwards of $120 dollars for a first pressing of Love Supreme or Ole Coltrane online in a bidding battle on Ebay. But one would not pay anywhere near that much at other Chicago record stores, where one can find these records offered for 1/2 what Shuga is charging or less, and much more often than you might think. But this is what they are charging for a first pressing of those records at Shuga in store.
Pricing is not this badly out of whack just on the jazz records either. One regularly sees classical records on Shuga's web site that are, frankly, significantly overpriced for the current market, as well. Take a conductor like Bernstein, Ormandy, or Szell on Columbia. One should never pay more than 5-10 dollars for their LPs, depending on what the album is, unless something is truly rare and collectable--like say the 6 eye stereo pressing of Sibelius's Violin Concerto by Ormandy and Oistrakh. Yet you can routinely find records by these conductors on Columbia for much more than this, for upwards of $20 on the Shuga site, if not much, much more, including many you can find on clearance in VG+ for .50 cents or 1.00 at many area stores in the clearance bins, if you are just a little patient. They haven't brought as many "out of storage" into the store just yet, but if they follow their own lead in Jazz, one can only imagine what the prices will be like in store.
Classic rock works the same way, the prices at Shuga tend to be 2 to 3 times higher than other places in town. Certain pressings will be even more, even though other places get them quite often, and for far less, too, if you hang on and are patient. Ask about getting added on waiting lists at other places (several have them--just ask), and see for yourself.
Actually the same holds true generally for all genres of records offered by Shuga versus other places in town, be it rap, metal, r and b, or "fill in the blank."
You can verify this for yourself by checking out competitor stores websites and comparing.
Shuga says they have different records in the store than online, but thus far, the price on collectible records in store is quite similar, so their website appears to provide a good relative gauge on their pricing generally.
In terms of rarity, the owner argues that he carries records one rarely (or ever) sees in the Chicago marketplace, and that this is one reason he has high prices (due to collectability of the items). That might have been the case in Minneapolis, the place the owner used to have shop set up in, but it's not so true in Chicago. While it might be true that one doesn't see these records every day, one does see them more often than "rarely" in the Chicago market. For instance, those first pressings of Ole Coltrane and Love Supreme I mentioned are found more commonly than "rarely" around here. I know because I've seen them in other shops around here over the years.
Other sellers like Reckless, Dusty Groove, Dave's Records, Jazz Record Mart, Oak Park Records, Logan's Hardware, The Old School, and Hyde Park Records all have more realistic prices on LPs than Shuga on the items they sell that they share in common with Shuga. I know these details not because I work for any other store or am trying to promote anyone else*, but because I have personal experience in the Chicago market as a customer for years now. As my other reviews show, I've been to most others stores in the city a number of times and so know the market quite well--see my 60 reviews of other records stores for details.
* My first review was taken down because it was read as "promotional" when I named Shuga's competitors who have lower prices even though I don't work for another store and stand to gain nothing from such a comparison. I'm a college professor for a living.
I find that kind of odd and funny, because Fakespot's analysis of this page suggests some other reviews up here actually are a problem and should be taken down, but for another reason...
**October 2016 Update**-I tried to give Shuga another chance, and I ordered something from them via Ebay. Rather than let me,the owner--Adam--decided to call me and spent 15 min berating me about my bad review here, in the process inventing a number of "bad facts" about me as an Ebay customer while doing so (Trump-style). He then forced me into demanding a refund (I'm assuming since he couldn't refuse to sell to a 100% feedback ebayer, so had to go this route instead). He claims not to care about reviews, but treatment of customers like this suggests otherwise. See other reviews for additional stories akin to this. read more