We popped in here for some road trip snacks on a recommendation from a local. A cute neighborhood grocery store with ample parking in the back. They had a terrific selection of wine and nuts/other goodies to make your own trail mix (although they also sold trail mix there). We picked up some fruit for the road too! Cashier was very friendly & prices were reasonable. read more

We don't live in Santa Cruz, but had browsed in a magazine that morning that this was the top rated grocery store and had to check it out. They are known for their butcher/meat station and wine collection. The produce and food selection is more than sufficient for shopping as well. One could spend hours browsing the wine collection. I felt like I was in a bookstore there's labels and descriptions of almost all the wines so it's very helpful guidance. Everyone who worked there was also very helpful and friendly. Easy parking lot. read more

Shoppers is a gem of a grocery store. All the staff are helpful and in good moods which shows the owners value their employees. They have lots of hard to find items from around the world. If you're making cocktails, you can find exotic ingredients to truly make them unique. The meat selection is awesome and butchers are the best. read more

Pretty standard market in Santa Cruz. Nothing incredibly stand-out aside from some Australian wagyu grass-fed NY strip steaks. Going to cook one up tomorrow to see how it compares to the other many varieties of beef that I've had from a number of shops in California. Wish they would beef up their selection in the meat department and the fish section as well. Was not super impressed by what I saw in terms of variety and quality. read more

Shoppers Corner - Grocery Near Me - Santa Cruz, California

This local market always has everything you need. And the Butcher shop is to die for. you could ask them for anything and if any cuts that needs time to order, you could go ahead and call and they will have it for you. read more

Been here a couple times, and the three things that really stand out to me are the fresh meats in the back, the endless options for wine, and the yummy cookies (specifically from Santa Cruz's Pacific Cookie Company!). We stopped by here this past weekend before camping, and picked up a few items, and they had everything we needed, including utensils, paper products, matches, and a bottle of red wine we decided to try (Dragon Slayer) which was pretty good. They have a parking lot as well as free street parking right outside. And the service here is friendly and efficient. Even when it looks like there's a line, it goes by quickly. My go-to shop in Santa Cruz for groceries and more. read more

See all

I write this review after having shopped there now for over 10 years. My usual grocery shopping tour includes New Leaf, Whole foods, and Shoppers Corner, and over the years I invariably found that, of what they carry, Shoppers corner consistently has the highest quality. Period. A wonderful meat/fish department, very accommodating to whatever personal request I might have, always the best bell peppers, grapes, citrus, apples, shallots, and the list goes on. Often enough they carry high quality items when the other stores don't even have it at the moment. It's a comparatively small place but they sure have everything I want and need, and it has established itself as my most favorite and quality-reliable shop. I go there even though for me it's on the other end of town. read more

Great local snacks? Yes! Great local ice cream? Yup! Incredible butcher and seafood counter? You betcha. This upscale grocery store is a nice little gem. A ton of pre marinated meats for the grill, fresh produce to go with it and all the other things you may need. Prices are without that sale price you can score at other grocery stores, but if you're looking for a more unique and upscale inventory, this is the spot. read more

This is my favorite grocery store in the whole world and I don't even live in Santa Cruz! My son does though, and I stop here multiple times every time I'm in town. Top notch produce, a good seafood section, excellent butcher and wonderful wines. It's so jam packed full of deliciousness and yet easy to navigate. Then there's the friendly folks who work there - helpful smiley and real people. When you aren't sure what to make for dinner, go here and be inspired! read more

Hundreds of specialty items, emphasis on organic. Very helpful staff!! This is the only place around here that carries rennet (for cheesemaking) and they have both animal rennet and vegetable rennet. I need to come here more often! read more

This is a great store! I wish I had more time to shop here, but my son and husband were waiting in the car, ready to drive back home which takes about 1.5 hours. So I didn't have the luxury of time to browse but I found the exact items I needed. We were in Santa Cruz for the long weekend. We did all the fun things, and my friend was watching our dog back at home. I wanted to get her something special, something uniquely Santa Cruz. I went into a few stores, but always came out empty. I bought her local, honey, local chocolate, and some local jam. It was absolutely perfect! Next time I'm in town, I'll make a note to come back here. It looks like an amazing specialty store! read more

Nice local market with a nice meat department.Their sausagegs are very yummy tasty.I got their smoked apple chicken sausage with chardonnay from the meat department.Took them home and cooked them up and they were the best sausange I have ever tasted.I recommed the place read more

Love everything about this store! I've been shopping here since I was a child ! Best produce around ! Friendly, helpful people ! Feels clean and welcoming inside the store! The butchers Can tell you how to make the best prime rib! read more

Excellent selection, wonderful wine dept, helpful butcher/fishmonger dept, great dairy choices, competent and friendly (high school) cashiers. We walk here from our place in Seabright to take care of all our grocery needs to keep our money local. read more

My whole family has been shopping at Shopper's Corner for many years now. I remember being a little girl and sleeping in the car under the big tree out back while my Grandma was in the store doing her grocery shopping. I've never been disappointed by anything I've purchased from Shopper's. read more

Came in here for a few provisions one day while on vacation. Wow.. super expensive, and a bit inflated in price in general for specifically local items. I didn't see a whole lot of specialty items in the deli section, they did have a decent meat selection at their butchers corner but again this is a spot I came as a traveler to the city and needed just some basic stuff to tide me over and wasn't able to get out of there without spending $70 for one bag not exactly a bargain spot. read more

Shoppers is the best! No bulk crap here. Fresh many local items and yes they have fresh daikon radish. Veggies are always good and local. Nice selection of imported cheese. Fresh fish and great meat. read more

I'd love to shop here more, but they don't update their website to show their current specials. It's a bit out of my way, and I only go when I need something that I know they carry. Never answered my email that I sent a month ago to ask them about it. Butcher counter is fantastic, everyone is helpful and they share their tips for cooking your protein choice just right. Check the freezers for a pretty good selection of raw frozen items for those that feed their pets a raw &/or home-cooked diet. read more

Shoppers Corner - Pic taken 8/5/19 from their website.... over a month outdated. - Grocery Near Me - Santa Cruz, California

Still a nice market. Great location with a fantastic bakery and cafe across the street. Fantastic wine selection.

Great grocery/ butcher store. They have a little bit of everything: fantastic fruit and vegetables. We always look for Porcini mushrooms, and we struck gold. One of the best meat sections. The butchers are always friendly, knowledgeable . read more

the new butcher undercut my weight by a lot and didn't even put it in a bag. WTF is up with that?? read more

Shoppers Corner - Grocery Near Me - Santa Cruz, California

Are you kidding me?!!! This place is the absolute best and yeah sure they carry the best snacks and have best butcher in town with the freshest vegetables and fruit. But nothing compares to the amazing service I get every single time I come in! Myself and my family live around the corner so we visit almost twice a day sometimes so that says a lot that every time we are treated with the best attitudes and smiles in town. Last but not least I have to give the angel Courtney a huge thank you! She goes above and beyond! Just goes to show support small and local business. Courtney sealed their deal, never going to Whole Foods again! Thank you Shoppers Corner read more

Shoppers Corner - Grocery Near Me - Santa Cruz, California

Ive been a customer of Shoppers Corner for decades. We regularly buy our meat there. Recently I bought 4 bone-in ribeye steaks for about $78. Of the two we've had, one was fairly tough but edible. The other was like eating an old shoe - so tough you couldn't chew it. I feel like I've been ripped off at that price I paid. Doubtful I'll be buying steaks there again. read more

The highest quality and best service for miles around. A throw back to when service mattered, the staff is amazingly helpful. We have gone here for over 30 years and adore the place. read more

Great wine selection at great prices. If you want to purchase salami and cheese, they have a vast selection. I would recommend the following bread to pair with your salami cheese selection. Watsonville Sourdough is soft inside with a rustic exterior, they also carry this bread. read more

All sorts of brands that are unique from Sport Tea to pasta sauce without added oils; tough to find anywhere. Also Bragg's salad dressing without added oils as well. They have an extensive butcher shop & a excellent choice of wines read more

Shopper's Corner routinely steals from its customers by having one price at the point of sale, and a higher price at the register. I brought this to their attention 3 times. They just don't care about their own regular customers, or they would have fixed the problem immediately. They refused to honor the clearly posted price, insisting on charging me a dollar more. It is dishonest, rude, immoral and contemptuous of its own customers to treat them this way. A complaint has been filed with the Better Business Bureau. So lame! I cannot currently upload photo of my receipts as I have no working camera. read more

How could I have not written a review for this place! You always see their ads in the Good Times and other local publications and you see the clientele for this particular store is anywhere from local gourmet chefs to your every day average joe (not to be confused with joe the plumber ;) ). They have fresh produce like avocados that are actually ripe and ready to eat instead of hard and need a few days in a paper bag to soften. Their tomatos are a beautiful red.. My dad's birthday is in a few days so on the menu for today was 1) BLT with Swiss Cheese and Avocado on Whole Wheat 2) homemade mango sorbet yep found everything I needed here it is reasonably priced... folks are super friendly AND It is right near a local flower shop and The Buttery.... with all of those combined I had ingredients for a killer lunch for a special guy read more

My wife and I have been going to Shoppers since 1977. Not frequently, their prices are absurd and they are not helpful, but we buy turkeys, hams and roasts for holidays. Yesterday, 11/9/20, my wife ordered a turkey for Thanksgiving. She also bought some snapper for dinner. When we opened it, it was grey and smelled like ammonia. Today,11/10/20, I returned to give the butchers the opportunity to replace it with something fresh. They told me that it was perfectly fresh, they knew more about it than me and they wouldn't replace it. I got my money back and we cancelled our turkey order. It would have been so easy to say,"sorry about that, how can we fix this?" Instead they were arrogantly disrespectful. I guess they don't need our business anymore. read more

This is one of my neighborhood grocery stores. I love that it is locally owned and has a great selection of many things - wine, cheese, veggies etc. Unaware that they closed at 8pm, I arrived at 7:45 the other night. The fish options had all been put away. I asked one of the employees behind the counter if I he could possibly retrieve two crabs for me He happily obliged. In addition, he took another 10 minutes to crack them for me. I know everyone was ready to go home and as a last-minute straggler I would've understood if he had shown the least bit of reluctance, but he didn't. He was pleasant and helpful throughout. *In contrast, I had stopped by Whole Foods earlier in the day and asked for crab, but they refused to crack them. "We don't do that anymore," the dude said, with no further explanation. All the more reason to shop at Shoppers! read more

100000000x on the "excellent wine selection." I didn't even think of coming in here or even giving it a second thought, but after staring at it from my corner seat inside The Buttery, I figured, why not (yes the pestering from the bf also helped... why he had a desire to visit a supermarket I'm really unsure ...) Once inside, of course this is probably their hook, but the tall shelves of wine on sale immediately caught my eye. Wow what variety! This is something that I would have expected perhaps from Draegers or some other high-end supermarket but unexpectedly from this unassuming shop in the corner I found wine heaven. They even had a 2004 Silver Oaks vintage ... if only I had $199 with me to spend on wine :) This store is definitely small and since I didn't buy much else except almost a 1/2 case of wine, I cannot speak for their produce or other portions but their wine selection is top notch and I'm so happy I visited despite having now spent hundreds on wine. What a gem! read more

I'm with Steven W on the pricing out of the middle class, and even upper middle class. $10 for a few ounces of gourmet chocolate? Yeah, I guess we're at a gourmet health food store. However, my bf, who was a banana slug, brought me here because he loved going here back when he lived in SC, and I must admit, this has some nice stuff. Spelt, avocado honey, dark chocolate chips, a huge wine selection, fresh meats... oh, and his favorite, the 3-lb fruity pies that he loves. You'll also see mainstream grocery items right next to health/specialty items, like the Oreos next to the Fig Newman cookies. Steve's next to Ben & Jerry's and Haagen Dazs. A cut above Trader Joe's,Sprouts, and Whole Foods, although prices mimic WF's. While I would rate this a three and a half-star place, my bf would rate it a four-and-a-half star place. read more

I love this store, it promotes local brands and fresh meat and produce. I love stopping in here when visiting. I wished I has one just like this in my neighborhood over the big box stores. read more

What's it take to get a 5-star review? Great service (over-the-top), memorable food, outstanding products. Plus, when considering the business in its entirety, a certain, as they say, "je ne sais quoi." Butcher, local fresh fish, in-house marinated meats on hand, delicious cheeses, local baked goods and produce, wine on all four walls with a sommelier available, great parking, 4 minutes from the Boardwalk. Not giant, just awesome. What more could you ask from a grocery store? read more

Great local boutique grocery store... specialty items, super fresh produce, best butcher shop and seafood in town. Their marinated meats ( especially their teriyaki skirt steak) are even better than Freedom Meat Locker in Watsonville. Expensive but a treat my family looks forward to on holidays. Tiny aisles, wood floors, cute, pricey, kind of niche. I only give 4 stars because it's a small store and they don't have that big of a selection, so I usually also have to go to Safeway or Staff of Life, but I love the place. read more

Amazing service by the cashier (Samantha ) With the businesses of the store and the noise level at the time. She acknowledged the fact that she couldn't hear me. with the face diapers we wear it makes it difficult. Yet she treated me as if I was the only one in the store. Eye contact. Conversation and everything. Totally on cue. I might be physically challenged with a tbi on the side but Samantha overlooked it and needs recognition. I'm old school and love tru customer service. Who ever trained her and Raised her is absolutely spot on. Thanks Samantha u deserve the best that a company has read more

On a visit to Santa Cruz we stopped at Shoppers Corner on two occasions The staff was really nice and the butcher was very helpful. This is almost like a slice from the past, a neighborhood store with everything you need, if you're looking for a bottle of vino they have a selection that rivals any wine store! read more

I love Shopper's...great butcher and depth of product, including local venders. Can't give 5-stars because they don't correct their pricing! Register regularly rings $3-8 higher than shelf pricing. Fix it, it doesn't feel good that you don't honor shelf prices!!! read more

Meat, cheese, chocolates, local ice cream, decent produce, plenty of parking and hotties running the cash registers. What's not to love? Seriously, the best butchers around. They will do anything for you. Cube a pork shoulder for chili verde? No problem. Incredible meat selection. Always fresh. And friendly butchers. Not like that angry bearded guy in the meat department at New Leaf on 41st. The cheese selection is out of this world. I can always find my St Andre, or my Huntsman, it's all good. Great selection of chocolates, right by the check out line, so you can impulse buy while you wait in line. Pick your sweets quick though, because you usually don't have to wait in line too long. Plenty of cheerful, easy-on-the-eye checkers to get you out the door. Not cheap but so worth it. read more

A neighborhood gem. Shoppers has one of the best wine selections in the county, a great butcher / meat counter, and still manages to pack in a great selection of beer, cheese, produce and other groceries into a small space. I've been shopping here for many years and they have maintained a great and very friendly shopping environment. I've read reviews about how Shoppers is expensive, but local studies in the (kinda sad) local paper and personal research show that the grocery places in the area (Shoppers, Staff, and Safeway) are all about the same price for staples. Sure, if you are a club member or target sales, you can get a better deal here or there. Shoppers, however, is consistently fair on price and excellent in quality. Personally, I won't set foot in the local Safeway and have mixed opinions about Staff of Life. Where Shoppers really shines is in customer service. Nearly everyone is friendly and helpful. Every now and then, there is a cashier or two that will stand out not only for their service, but also stepping up the banter and interaction. This leads to fun situations like a look of "you again?" followed by a big smile as you are about to get teased for showing back up for forgetting something. Or, looking at the wine selection and then realizing someone is looking over your shoulder and it's one of the cashiers coming over to tease you. They are a place with a personality and great interactions. Even with the personalities, they know what they are doing. If there is a particular wine, cheese, beer or other item you are looking for, their staff will know where to find it, suggest a good alternative, or if it is something they can get order it for you. With Whole Foods coming into town, Shoppers did a bit of upgrading -- a wider selection of marinated meats, new freezers/coolers, a few other small tweaks. But it still remains friendly with an amazing selection at reasonable prices. read more