Been coming to Surf City for close to 15 years with the family and we stop here every single year…read morefor some kind of clothing or souvenir. On our most recent trip, Wifey (who started the trip making us promise she wouldn't buy ANY more Santa ornaments) walked out the door with three Santa ornaments. The tradition started the first year when one of the kids needed a sweatshirt and we now go every year. It's always a fun little trip and we always find something to bring home...

We've been coming here for at lest 15 years as part of our LBI vacation. Kids have gotten the…read moreubiquitous red lifeguard sweatshirts and worn them till they outgrew them and got the next size up. Shark tooth necklaces, long sleeve LBI shirts, games, car magnets etc. Full of tchotchkes and gaudy wearables alongside some things you might like, it is always with a crowd and taken as a fun stop is a great place.

The lady working was not very nice and kept on reminding me that if I break it I have to pay for it…read morebut the overall store was cute and aesthetic

Cute things but would never go back. Worker was very rude. Employee kept accusing me of taking…read morepictures of the items in the store and gave dirty looks and was not friendly towards me. Been going to LBI for years and this is my first time experiencing a negative encounter at a store. Disappointing and upsetting to be treated that way.

I truly cannot say enough good things about this store and most importantly, about the integrity of…read morethe owner and quality of the work they produce. If you are looking for an awesome placed to grab some custom apparel or ANY type of apparel, this is the spot to go to. After an extremely unpleasant experience with another vendor which I will not name, I came to Jerome (owner) in quite a bind; I needed quite a few personalized sweatshirts made with a very quick turn around time. This wasn't the simplest job; there were a lot of different graphics I needed printed but Jermone was extremely patient with me and worked tirelessly to ensure each sweatshirt was made exactly the way I had wanted. He has access to tons of options as far as types of apparel goes and is very knowledgeable about all the different brands. The quality of his prints is beautiful and his knowledge in regards to the products he offers is truly second to none. He was able to get everything done that I needed in a very short time frame; everything I ordered from him came out even better than I imagined and I really can't thank him enough for his hard work and dedication to detail on my project. If you're looking for someone who gets the job done, is super knowledgeable and professional- look no further! Beckman's On the Beach is the place to go and I promise you you will not be disappointed in the products they offer. Thank you Jerome and every at BOtH for getting my job done. I look forward to continued projects together.

Jerome, did a great job transferring my images from my Navy Retirement coin to a ballcap and tee…read moreshirts, at a fair price and in a timely manner.

Very cute store. A lot of fun Asbury park knickknacks and loads of other little trinkets. T shirts,…read morehoodies, toys and bags. The employees pleasant and helpful. There is a price point for everyone.

Mecca for Sunny Angels collectors owner so sweet and I loved the huge array of Sonny angel…read morecollectibles as well as interesting collectibles ! So welcoming and fun to browse in the store!!!

I would say if you want a very nice Wildwood, down at the beach, souvenir--whether for yourself or…read moreothers--this is the place you want to go. SELECTION I think it had such a great selection of items, and the first store that I found that had Wildwood NJ stickers. I liked to scrapbook, and I always like to have a sticker from the place I was at. If you like that type of thing, this place has so many to choose from! They also in general just have many different nicknacks of your choice! The only thing I wish they had had was a better souvenir for something with names on them. I wanted to get something for my boyfriend with his name on it, but couldn't find anything I liked. The ones they had was a bottle with sand, and like that's just not the vibe. Seeing as the seagull is the Wildwood NJ mascot, I would have loved to see something done with that! Something a little more unique and fun, if you ask me. ATMOSPHERE This place was a vibe! It really stood out to me on the boardwalk, especially at night! I'm so glad I walked in because I felt like a kid in a candy store. Everything was so well lit and well organized. It really felt like I could be inside for a very long time. Very cozy! OVERALL Definitely should be your go to for souvenirs or even if you want to have more of a beach aesthetic home decor. They definitely have you covered for that! A tiny shop but enough room for everyone to get around. The cashier was very kind!

One of the nicest, most well organized stores for souvenirs on the boardwalk. No obnoxious music…read moreor trashy clothing. Everything is south Jersey beach themed and reasonably priced. They have some duplicates of other stores at significantly less the price, despite looking like it would be costlier. Service is excellent and friendly.

I really enjoy this shop but rumor has it that 2025 was their last year. I especially love their…read moreDiamond Beach merchandise. The store has a lot of colorful items and every kind of souvenir under the sun. The prices vary. You can find some awesome sale items. I got a gorgeous stained glass dolphin wind chime I'll be giving as a gift. While I'm excited for the owner who is retirement ready, I will miss this store. Many of my family members have enjoyed this darling shop over the years. God Speed and Good Luck in your well deserved retirement.

they have the best clothing and souvenir items. Every time I shop there I find something newread more

We had to buy Philly T-shirts and a few other souvenirs as we departed this great city. We found…read morethis little shop packed with items at very reasonable prices and a very friendly owner. Highly recommend souvenir shop!

This is as much of a souvenir shop as you'll get from Philadelphia, and boy does it fit the bill!…read moreThey had a variety of shirts that were well organized by size, ranging from youth to adult. They also had magnets, mugs, and drinks. The shopkeeper was very nice to boot. He offered us a discount if we paid with cash, but alas, I only had card. Great little shop!

Always helpful staff! Great selection of hermit crabs at reasonable prices even including the…read morecage. You can get a crab, food and small cage for less than $20! Been coming here over 20 years!

I've visited this store every year since I was in middle school (I'm 29). Before we could drive,…read morewe always looked forward to picking out a t-shirt and sorting through other goodies at Z-line. Even now that I'm older, we still go to Z-line a few times throughout the summer. The prices are very reasonable, even during peak time. But you should really stop in after Labor Day if at all possible! Talk about a steal!

Friendly staff. Large selection of local merchandise…read more Kitschy assortment of games & more. Great, affordable establishment to purchase memories of Asbury Park & the Jersey Shore.

Asbury Park old stomping grounds. People are so chill. The boardwalk brings memories of the times…read morewhen I would go hang out there in my younger days.

I think that this store has some pretty neat stuff!! Like my dad does like talking to the owner,…read moreJohn. I do like the man!! He gave my dad a good deal on the Santa clause that was there!! and me and my son really liked these miniature boats that were there and bought both of them!! I probably would come back to this store again sometime again!! If you guys want to check it out for yourself, it is right across from Tuckers Tavern! Unfortunately, the only thing I don't like about this antique shop is the hours. I just am annoyed that they are only open on Sunday.. I wish they were open Saturday and Sunday. Like how John could be at the jewelry store on the weeks, and he could stay at the antique shop for Saturday and Sunday. Just giving a suggestion. Anyway, good place! I do love the stuff inside. (*review written by my antique loving son, Will, pretending to be his momma. )

Closed on the day I went... a week day. I don't know if they are supposed to be Monday to Friday…read more We tried calling beforehand, but no one answered the phone. Disappointing that they are closed on a Tuesday afternoon.