Easily my favourite independent, womenswear shop to date. Nestled in the heart of Exeter, this is…read moremy go-to place when looking for a special present for a loved one, spicing up my wardrobe or simply showing it off to visiting friends and family. I'm in love with their variety of unique, desirable, on-trend brands and the fact that every time I enter the shop, I always discover something new. Dana, the Owner, not only has a sixth sense for style, but she is also the kindest, most warm, and generous woman you will meet. In fact, everyone working in this shop becomes fast friends you look forward to seeing every time. Thank you, Luna Chics, for giving me the most fulfilling shopping experience; for always being so caring, for loving what you do, for helping me feel my best, and for being a part of so many memories I carry. You are New Hampshire's treasure trove of fashion; a one-stop shop of daily wear.. I cannot sing your praises enough.

Owner, Melissa, is very friendly and helpful. Great selection. Great quality clothing.read more

So glad to find Julie again after she had to leave Portsmouth. This store can be easy to pass by…read moresince it is at the corner but it is really cute inside, and there is free parking! She has great taste in comfortable women's clothing and gifts. She makes you feel right as home and says this is all about community!

I have been coming here for few years and I love everything about this store . I have had excellent…read moreexperience every time I came. It's a unique experience, staff is very friendly and they understand what you need and try to go above and beyond to help and make sure you leave the store happy. I do recommend this to every woman who wants to feel special and look good wearing the right bra ! The prices are very reasonable and you can choose from all kind of brand names even from Europe and Germany etc . Thank you

I went there today. Apparently it was under new ownership. The sales person was absolutely NO…read morehelp!! They did not have the beautiful bustiers they used too. Wasted trip.

The staff here is not the kindest group of individuals but the selection at the store is fantastic,…read moreso I really don't let that bother me. I always find more than I need to here. Love this store.

I usually love this place, the clothing is so cute and the people working there are always kind…read more However, today at around 5:45 my friend and I ran in to quickly look at something we saw through the window. The girl working was behind the counter on her phone and immediately looked up at us and said "so, we close at six." We looked around a little bit but the girl stayed on her phone. This comment made me and my friend uncomfortable and made us leave almost immediately.

Their fragrances are amazing. Miss going across the street to pick some up…read more Owner Kyle is awesome and his mom

1/8/26 dropped off 3 Barbour Coats/3 hats to be sent for cleaning an 1 pocket repair. These are…read moreexpensive pieces of clothing. Didn't hear anything for a month, called 2/3/26, spoke w Kristen to check on progress, she said the owner was away and that someone would get back to me. On 2/15/26 the owner Kyle, called me, very apologetic, stating that when my items were done he would mail them to me free of charge & simply send an email w an invoice for me to pay for the services. 2 weeks have passed, I left a message this AM 3/2/26 to check on the progress again, bc I hadn't heard anything. No call back. I then called again at 3pm spoke with Kyle. He accused me of "bombarding him with phone calls" and said I had no right to "take attitude with him" regarding my items and proceeded to hang up on me. Other than today's phone call, I only called his business ONCE. He is ridiculous. He felt there was no need to inform me of the progress. Mind you, I never received any sort of receipt for my items when I dropped them off and at this point, was actually concerned that my items were lost. Kyle did not like my concern about this, however, after two months I do feel I have a right to know as a paying consumer. So, in closing I will never give this shop my business again and have also left a review with the BBB regarding this experience. So rude.

Annie has been cutting my hair for over ten years now. Always does a fabulous job. Would highly…read morerecommend her!!

I've bought unique items here and could quadruple my money if I sold them on Ebay…read more Bates by Maine Heritage Weavers $160 bedspreads for $20. Excellent quality novel ($46 on-line) Draught Dodgers for doors $12. Artificial Blue spruce $12 wreaths that no one has thought weren't real. Sweaters seen in catalogs for over $100 I've bought here for $12. It's quite the 'happening place' for unique and quality clothes. Excellent quality dog accessories. The people there are very personable and I've never had problem with returns when I've bought too many of a good thing!

My friend and I saw a sign for three shirts for $5.00 which is what drew us in. Not wanting to go…read moreto the laundromat at the marina to wash clothes, this was cheap enough to just get three new shirts and go the beach. right? I thought it would be a quick get three shirts and move on. There is no quick glance to find a shirt on the tables you have to dig through piles of clothing because nothing is folded, sorted, or organized by size/color. Lots of overrun T- shirts and close outs with damaged labels, and slightly imperfect shirts. Unique kitschy t-shirts but worth the stop, and inside I found some nautical and beach wall decor for $10. I see how the bargain of 3 shirts for $5.00 drew us in and tricked me into spending more. LOL

We were delighted to meet Jonathan aka Jon shortly after he bought Roy's Goldsmith. We had repairs…read moredone & bought a couple of small. pieces, then moved away. When my sister said she wanted a customized gold cuff bracelet I highly recommended Jon. She told him exactly what she wanted and he created the design exactly how she envisioned. This gold bracelet is a legacy piece, simply stunning, comfortable and bright

My husband and I went here to get my engagement ring and our wedding bands made. The shop owner,…read moreJon, was so kind, personable, and eager to create rings we would love. We told him what we were looking to do, he provided a quote, we paid a deposit, and he got started. When the rings were ready, he notified us and we went in to pay the remainder of the balance and pick up the rings. When we arrived, we were blown away with how stunning they came out! His talent shows in his work and his passion for this line of work shows in his interactions with customers. We've also purchased other jewelry from this shop, as he has many gorgeous pieces to choose from. We are so thankful Jon created such beautiful rings for such special and memorable moments in our lives.