Immersive, ambitious, interactive and extraordinarily well-delivered, Secret Cinema is the undisputed king of pop-up events in London.
Like Bea says, the basic idea is that Secret Cinema creates the world of an undisclosed film for you to enjoy. The intrigue begins with a slow drip of information spread by email or Facebook posts of a mysterious company making grandiose statements, giving details of prior tasks to be completed, or posting teaser videos about what may.. or may not, lie ahead.
In my case, that mysterious company was 'Brave New Ventures'. I didn't take part in the preparatory 'missions' that Brave New Ventures organised, but was certainly impressed by the stream of photos of well-drilled 'recruits' and a professional-looking video outlining in vague terms what apparently Brave New Ventures did.
Eventually the day arrived. We were told to meet outside Euston station and from there, led to a complex consisting of an old office block, factory, garage and warehouse. I've read they had 190,000 square feet at their disposal. I can believe that.
We were buzzed into the office and directed upstairs. First, we wandered up to a bar where boiler-suit-clad staff wished us 'good morning' and suggested tipples to fully wake us from 'hyper-sleep'. A shot of the earth rotating from space was projected on to the wall. The low sound of rocket engines hummed in the background. Fellow 'recruits' milled around in boiler suits of differing colours depending on their 'specialism'. From there we wandered on through the factory, encountering various characters along the way: a scientist working on Artificial Intelligence lamenting his difficulty in getting his latest creation to dance and asking us if we could contribute some moves for his study; another pressed an envelope into our hands with solemn instructions to get it to a colleague.
We worked our way through various rooms, each with intriguing themes, before a general alarm sounded and we were 'evacuated', first to a large warehouse containing people in bio-suits restraining 'infected' people but more impressively some huge, life-size futuristic vehicles. Next, we were urged to proceed with haste to the 'escape pods', past other characters acting out scenes, to what turned out to be large screening rooms, where, after some adverts and the video to Bjork's 'All is Full of Love', the film was revealed to be... Prometheus.
In all, I was blown away by the sheer effort and thought that had clearly gone into everything: the scenes from the film acted out throughout, the actors staying resolutely in character throughout, the endless rooms to explore, the carefully stencilled painted signs everywhere and most jaw-droppingly, the display of what turned out to be the actual vehicles used in the film. Also note-worthy was the high fancy-dress count - about 95% of those there being dressed up, which definitely added to the experience.
That's not to say that it didn't have its weaknesses, revolving mostly around the communications side of things: the email confirming my entry stated that uniforms must be worn - not true. Those choosing to make their own uniform were directed to a page where the shade of colour did not match those of the uniforms sold by 'Brave New Ventures', a bit annoying for those going to this hassle. It also said 'Latecomers will not be admitted'. Again not true. And, it's undoubtedly pricey, at £35 a ticket and £20 for a 'uniform'.
But these are relatively small details lost in the expanse of Secret Cinema's brilliance. Whether you're into film, escapism several cuts above the competition or interested in trying out a different and unique concept, Secret Cinema is definitely worth a try. read more