The few short hours that I spent at Scheels in Eden Prairie were truly a delight, although when I left the store I couldn't break the feeling that I had 'found a hair in my food'.
The Scheels off of Flying Cloud Drive is brand spankin' new and it absolutely shows. With a beautifully modeled storefront and an elegantly designed interior, it was clear to me that serious thought and effort had gone into the construction of this store. When one thinks of a Scheels, visions of Dick's Sporting Goods or Sports Authority may come to mind; a no-frills athletic store where you could find your new baseball bat, running shoes, or what have you. Scheels in Eden Prairie on the other hand should disrupt all preconceived notions that you've had about sporting goods stores. From the moment you enter the store and find yourself face to face with 'Finding Nemo' characters swimming through the massive overarching aquarium to the hours you may spend trying out new clubs in the golfing simulator, this Scheels is not only a store- it's an experience. They have two sprawling floors complete with everything your heart could desire: arcade machines, athletic simulators, an animatronic Herb Brooks delivering his famous halftime speech in full, a coffee shop, a toy store, and even a giant (relatively speaking) Ferris wheel to cap it all off. Even if you weren't planning on buying anything, spending a little while at this decadent suburban wonder should be on your to-do list.
Amidst all of my amazement, I couldn't help but feel as though something were wrong- something that beckoned fault in my perception of grandeur and magnificence. The staff were extremely helpful (I can't speak highly enough of the associates in the men's fashion department), the products were fairly priced, the shoppers were kind and respectful... What was it that was out of place?
The music.
For whatever reason, whoever is in charge of the playlist at Scheels decided that it would be a good idea to follow God-fearin', easy talkin' country with Carly Rae Jepsen, only to make the transition to Evanescence and then "Happy" by Pharrell Williams- my point being that their music mix is horribly all over the place. When I go to shop I'm not hoping that the store will be playing my favorite tracks, however at the very least I expect some consistency. After spending some time at the store, the rambunctious nature of the music became so difficult to deal with that my girlfriend and I decided we'd rather shop elsewhere. Silence would be an improvement. It's almost a shame- after Scheels goes through all the trouble and expense to create a truly amazing store (I stand by my prior comments), they taint the final product by blaring a horrific mix of genres through the entire establishment. I know I may sound rash and that you may consider music to be a negligible factor in determining where you shop, but the song choices were so appalling that I would recommend going to Dick's to satisfy your athletic needs- at least until a serious change is made. read more