I am a cosmetic surgeon. This group mainly serves dentists. However, they taught me how the sales and marketing world operates and I believe their training is fantastic for anyone who manages their own small service business. Medical personnel, particularly the support staff you see posting negative reviews, may get confused about what is happening at these training seminars and mistake the real-world advice given here for unethical tricks.
Jay and his team break down how these businesses operate and tell you how to polish each aspect to make the organization effective and profitable. Starting with the internal structure and actions that attract and keep customers, they help doctors and the staff learn the courtesy and professionalism needed to attract and retain patients. Marketing is also addressed. They are trying to train these mostly small practices in the techniques used by large corporations to stay in business. None of this material is covered in medical or dental school.
The Scheduling Institute tries to teach interpersonal superpowers. I reflect back on what I learned during my year with them over and over in the past decade. I didn't fully understand many lessons until years later.
They have a free day where they share many goodies and try to use their sophisticated tactics to sign you up. If you give yourself a chance to model them, your practice should grow. There is no one technique, and nothing is ever easy. Give yourself time to learn. read more