My fiancé began his ring search knowing almost nothing about diamonds but was willing to explore…read moreand learn. He visited several jewelers across OC, from large retailers to family owned stores and even some that were recommended by other friends/family but none compared to the genuine care and honest customer service he received from Kathy and Jenny here! I came with my fiancé on his first visit here to get sized and choose some shapes that I preferred. Kathy patiently walked us through sizing and explored different shapes with zero pressure and so much patience. We loved how relatable she was and how natural and genuine our convos went! When he returned on his own, Jenny took her time to educate him fully and showcased her expertise (being in the business for 30+ years) and made sure he truly understood every detail, not just the 4 C's, but things other stores never even mentioned so he could feel confident making such an important decision. They actually encouraged him to even take his time and check out other places to make sure he was confident in his decision. This kind of customer care made all the difference! I didn't see the ring until the proposal, and it was absolutely perfect! But what makes it even more meaningful is knowing how much thought, care, and intention went into choosing it and how much of that came from the guidance he received there. I really can't thank both Jenny and Kathy enough for making his experience so smooth and seamless! If you're starting your ring journey and feel overwhelmed, go to South Coast Jewelers. They don't just sell you a ring, they make you feel confident, excited, and taken care of which makes this kind of experience so much more priceless.

Stopped by because my boyfriend and I were ring shopping! Didn't need to book an appointment and…read moreeveryone was super sweet and helpful. Gave us the entire breakdown regarding ring quality, cut, etc! They have both lab and mined diamonds! They are also custom jewelers so you can tell them what customizations you like!

Awesome staff, friendly service and sooooo many selection of diamond and fine jewelry!…read moreI came to resize my bubble (left) and they did an amazing job keeping the shape perfect and came back beautifully Highly recommend the Jewelry Exchange in Tustin, CA if you're in the Orange County area and need a trusted jeweler. I can't wait to come back and try on some diamond tennis bracelets next time! Price is super reasonable as well!

Love kissing jeweler, my wedding ring broke and I was looking for a repair. It was really bad off…read moreso they redid the whole thing for less than most Jewelers would. It's back to its sparkling new condition. They also size my husband's ring after his recent passing. Beautiful

Excellent service! Patient, friendly, and knowledgeable. Will be a frequent buyer!…read more Huge selection of beautiful high quality jewelry.

I got 1 bracelet, 1 necklace and a watch all repaired here. I came in at 1pm and all items were…read morefinished by 4pm. Harry was so kind, detail oriented and helpful! Everything was fairly priced, I will definitely be coming back for any of my fine jewelry needs!!

8/24/26 I have been…read morelooking for jewelry repair shops in my area for the last month. I have one eternity band that lost a stone, one bezel ring needed to be downsized and another bezel ring needed to have the stone replaced (due to poor quality). I drove over and got confused thinking this place was in the jewelry mart that I once visited prior. I noted that the jewelry mart was dark without any open signs or people walking inside. I called the Yelp number to ask if they were still open since it stated they were open until 6pm. A nice gentleman answered to phone and told me where they were located. Come on in, we are still open. As I approached the store, I saw two armed guards in front, and an empty queue line outside. The guard opened the door, I walked in and was welcomed by approximately 10 people to my left. It was slightly startling at first/like a car salesman place but it was less intimidating. I walked to Sean who greeted me and asked me to meet him at the counter behind me. I glanced around and noticed ICE, ICE baby everywhere. So much bling, I would have benefited from shades for sure. Sean came over quickly, introduced himself and got details of what brought me in today. We discussed each repair, resizing and stone reset or replacement request. He wasn't too sure about the elongated, bezel stone swap out. He said it may be pretty expensive and not sure if I would like to proceed. He asked why I wanted to replace it and I told him the quality of the stone was poor so I got a replacement. He gave me on the spot pricing for the repair and resizing. He offered to try something first for my swap request... he took the ring back and cleaned it up thinking it may have just needed a freshen up. Unfortunately, he agreed the stone quality was not as good. He then offered to get a second opinion about the swap out. A few minutes later, he and owner Gabe came out. Gabe gave me a quote for $400. He read my face and offered $100 less for the service. I agreed to the updated pricing and was happy. I agreed to the price to get all three items worked on. He informed me if I came in 2 hours early, I could have brought all 3 home with me same day. I was surprised and asked for details. Apparently, they have multiple repair folks, stone setters and watch workers in back. You can see all the staff members working in back with live camera feeds. I even saw a lady recording her stone setting process. I found this to be a very cool experience even though I didn't get to see it done on my own ring. Sean documented all the work for each item and placed it in their respective envelopes, I paid and off I went. ETA for completion next day or the following day latest. He gave me a heads up about the completion notification will come digitally when each item is ready. I can choose to wait for all three to be done before pick up. I greatly appreciated Sean's patient, inquisitive attitude concerning my swap out stone and attention to detail when it came to documenting item specifics. So far, a great experience with them! If you're looking for jewelry repair or looking for a new piece of bling, please stop in! Will provide an update when I get my rings back :)

My fiancee and I ordered our wedding bands here. We went in not knowing exactly what we wanted…read more Amir was extremely helpful! Normally my fiancee is a little indecisive, but Amir was able to help her narrow it down, and we ended up leaving with our new wedding bands the same day! If you ever need any help deciding on some wedding bands, Amir is the one to see!

Great experience with Lin and her team. Having another ring done. Will pick up in two weeks.read more

Have been going there for years! Family business, service centric, knowledgeable and current in…read moredesign. Great for repairs as well. I've recommended several people and they've been equally satisfied. Have fun!

This is the absolute best jeweler in OC! Ask for Nasrin! It's family owned for decades. The service…read moreis personal and authentic. You get incredible pieces for incredible prices. The value is second to none. Check them out! You won't regret it!!! Obsessed!

Nasrin is a complete joy to work with when I come in to get repairs on my gold necklaces. I've come…read morein about three times now. Alan works quickly, and my pieces can be ready by the very next day, and their prices are also very reasonable The kindness and attentive listening every time I see Nasrin brings me back whenever something goes wrong with my delicate jewelry. Can't recommend this place enough. Alan and Nasrin are both incredible.

They really care about the process and are thoughtful about the details. To add the verity of…read moreearings and just jewelery in general are very good.

Tina was incredibly knowledgeable about piercings and explained everything so thoroughly to make…read moresure my piercing heals properly and stays infection-free. Thank you so much for the amazing experience! I definitely recommend this place to anyone thinking about getting a piercing. They also have a huge jewelry collection to shop from!

Highly recommend. Very knowledgeable, helpful, and kind. If you are in OC, don't bother looking for…read moreother jewelers, just come here.

I recently visited AAA Family Gems to sell some jewelry inherited from my mother-in-law. Not only…read moredid Trey and Tony give me a better offer than another jeweler, but they were tremendously more professional as well. Their attention to detail and transparency in the process were especially impressive. I will be returning to this true family business!