Specialties
Rusticae isn’t just a place to shop — it’s a place to slow down and discover something special.
We’re a boutique in downtown Waynesboro focused on thoughtfully curated clothing, home décor, and gifts you won’t find in big-box stores. Every piece in our shop is hand-selected with intention. We mix modern style with vintage character so there’s always something interesting, meaningful, and a little unexpected waiting to be found.
What really sets us apart is the experience. Customers often tell us Rusticae feels warm and welcoming — more like browsing in a beautifully styled home than walking through a store. We love helping people find that perfect gift, statement piece, or something that simply makes them feel good.
We’re proud to be part of the local community and to offer items that feel personal, not mass-produced. Whether you’re visiting Waynesboro or you’re a local looking for something unique, Rusticae is a place to explore, be inspired, and leave with something you truly love.
History
Established in 2023.
Rusticae opened in downtown Waynesboro in 2023 with a simple goal: to create a space where shopping feels personal, inspiring, and a little unexpected.
Founded by Jacqueline Montanez-Williams, Rusticae was built around a love for beautiful spaces, timeless style, and meaningful details. Instead of filling the store with mass-produced inventory, every piece is thoughtfully selected — from women’s clothing and accessories to home décor that adds warmth and character to your space.
What started as a vision for a charming, country-inspired boutique has quickly grown into a local favorite. Customers visit not just to shop, but to browse, get inspired, and find something that feels uniquely “them.” Whether you're searching for the perfect gift, updating your wardrobe, or adding a special touch to your home, Rusticae is designed to make that experience enjoyable and memorable.
Located right on Main Street, Rusticae is proud to be part of Waynesboro’s growing small-business community,
Meet the Business Owner: Jackie M.
Jacqueline Montanez-Williams is the founder and driving force behind Rusticae in downtown Waynesboro. She opened the boutique in 2023 with a clear vision: to create a place where shopping feels thoughtful and personal, not repetitive or generic. Jacqueline believes in finding pieces that have character and meaning — whether that’s clothing with style or décor that makes a space feel like home.
Her goal with Rusticae has always been simple: offer customers a warm, welcoming space filled with unique items and a carefully curated selection that reflects creativity and good taste. Jacqueline values community and local collaboration, and she’s built Rusticae to be more than just a store — it’s a destination where people can discover something special and enjoy the experience of finding it.