I had my van towed here about 18 months ago when the motor shot a spark plug. This is a common problem with the Triton Modular motors. In fact it happens so often that Ford makes a special repair kit specifically to address this issue. It took them a week to fix and I thought everything was fine. In fact I gave them a 5star review on a different platform. Well here we are less than 10k miles later and the engine started miss firing. After a bit of digging around we went to remove the spark plug that Roswell Ford repaired and the whole Helicoil came out with the plug. The plug and Helicoil were covered in rust and debris. It turns out that they didn't use the Ford Spark plug repair kit made specifically for this issue. They used an off the shelf Helicoil that isn't suited for this application. If you want to know how they screwed up keep reading. The ford Helicoil has a large flange around the top edge. The spark plug seats against that lip instead of against the engine. By using a Helicoil with no flange the spark plug was pressing on the engine and pulling up on the coil. Eventually this caused a leak that let water in and combustion out. There is no excuse for this type of shoddy work. Ford has put out numerous bulletins about this issue and how to fix it. A quick Google search yields hundreds of examples of this happening and being repaired correctly and without further issues. Yet here I am paying a different shop an additional several thousand dollars to repair this correctly and clean up the damage caused by the shoddy repair. I tried to have this work done at another Ford Dealer where it MIGHT have been covered by the Ford dealer network warranty but the only dealership within towing distance refused to work on a vehicle older than 2013. It would have been cheaper in the long run to have the van towed to Albuquerque and fixed at a reputable shop like Advantage Automotive or Morris and Comanche. read more

The original salesman was great. Once managers got involved things went downhill. They gave us original paperwork and had to come get it. Took a while to get tags. Not a lot of follow-throughs. They seemed to not care about us after made sale. Will not consider buying another vehicle here. read more

Went here and they wanted 300 dollars for an oil change, engine air filter and cabin air filter. Online the oil change was 125. No way I'm paying 175 dollars for an engine air filter and cabin filter. I needed to change my coolant but decided against it because I figured I would get scammed on that too. They were nice but getting ripped off is not nice. They were so nice I honestly would've given them 5 stars but the insane pricing just no. read more

Krimland auto Roswell Ford I had a check engine light appt that came one on way to get my oil changed On Monday am So made appointment for that following Friday at 8:00 am At 4:30 did not hear from them so I stop by with wife Service mgr told me they would not get to it until Wednesday the following week Then he said he called Never called Never going back will go to Artesia Ford read more

My truck pre collision sensor kept coming. Drove in and the advisor got me in immediately. Tech diagnoses was quick and accurate. Sensor was in stock and I was back on the road within an hour. Great service with friendly people read more

Was going through Roswell on a business trip when the tire pressure light came on in my fleet vehicle. I swung in and the service department took my vehicle right in. I told them I only had an hour in my schedule. Since they could not get fleet approval to replace the tire in that time they patched it and had me back on the road in that hour. So it worked for me. read more

I found a truck they had for sale on line even though I live in California. We can to an agreement over the phone on price in the evening and I submitted a credit app. They informed me they would take care of everything in the morning. We had a deal on the truck and I started planning on my trip out to pick it up on the weekend. I would have stayed on the phone and completed the purchase, but I was not offered that option. The next morning they texted me and told me the truck sold first thing in the morning. They also told me not to worry because they had other trucks they could sell me. Not, however, the truck I was willing to travel 1300 miles to pick up. In my opinion they sold the truck the night prior; to me. DO NOT DO BUSINESS WITH THIS DEALERSHIP! read more

I was working with Brian on ordering a raptor, he totally ghosted me and stopped responding to my text messages.

Had my oil changed and was cover charged was given one price when got there and was 40 bucks more than was told they are a fraud and truly to do stuff that isn't need don't use them read more

Took our 15 Ram 3500 there this week to have the oil changed & fuel filter changed charged us $373 & change. Priced gouged the crap out of us & it was actually worse than this prior to my husband arguing with them. Contacted the store manager Jeremy regarding the issue then I received a call from Ty Service Manager saying he would give me $50. (Seriously) I said ok called another dealership to get a price and for the same things being done it would be $246. So I contacted Jeremy again to let him know what Ty' ridiculous offer was & what I could get it done for which was a difference of $127 which is a lot of money especially right now. Jeremy did the right thing & gave us a refund, but unfortunately we won't be back. Do your homework prior to using them for anything or you will be sorry! read more

While visiting Roswell, I stopped off at their Service Department and asked the cost for an oil and filter change for my 2010 Taurus. They quoted me $49.99 which includes a tire rotation. I then told them that I don't want or need a tire rotation so how much for just an oil and filter change. Said it does not matter. $49.99. No coupons. No break on price. $49.99. I've seen dealers in my home area that want to charge me $39.99 for oil, filter and tire rotation telling me that I would get a ten dollar rebate which is worthless. In my home area, Ford or Lincoln dealers charge me anywhere from $20.99 to $29.99 with no tire rotation or rebate foolishness. Problem in Roswell is that there is no competition and dealers (any dealer) can charge whatever they want. Needless to say, I did not use them for an oil and filter change and in the future, I'll make sure that my car is not in need of an oil change. read more

Extremely disappointed! We drove almost 2 hours from Clovis for the sole purpose of finding a vehicle here. We were set up with a great car that we loved and was perfectly at our price point, and the test drive was great. After spending over 45 minutes filling out paperwork and waiting around, we're told that the car we test drove and were waiting on was "accidentally" on the lot and wasn't actually for sale. We are then presented with a 'similar' model that just so happens to be $2500 more...and basically presented as our only option because another identical model on the lot was also not for sale. That was either a BS sales tactic that I am insulted you think we'd be stupid enough to fall for...or your manager is incompetent enough to allow at least two unsellable vehicles on the lot for people to get their hopes up for. You have completely lost our business and I will never recommend you to friends in the area. Good luck with those monthly sales goals. read more

The phone number listed for your Service department is incorrect..it rings for a guy in Albuquerque and although he is very nice, he said that he has tried numerous times to have Roswell Ford correct it..I imagine you are losing some customers due to this.. read more

Very disappointed, service didn't seem to care about you as a customer, I purchased my pickup there brand new, 30 miles on it ,when it was under previous owners and service was not much better then but it has gone down hill even more. Wouldn recommend to anyone wanting to spend good hard earned money. read more