Today I came in needing a ring insert because I had just gotten proposed to. They gave me the exact…read moreinsert I needed and didn't charge me. a great example of a good quality family owned business. Thank you so much for your kindness!

I definitely give this small town jewelry store a five star rating for friendliness and all around…read moreextra length to make sure we were satisfied. if you are looking for jewelry I highly recommended this place. David Bryan

We purchased Treetops in 1988, and this store opened in 1986…read more My wife always demands a visit, and has several purchases. The owner is a Real Deal, and knows his stuff.... My wife spent another hour today, and we really enjoy Mr./Mrs. Haywood - could not be nicer. Kind of sad to see area shops de-evolve to smoke and CBD businesses.

The old man behind the counter could not have been more rude. Could use some serious training in…read morecustomer service.

My husband was taking me shopping for an anniversary gift and we stopped in here to look. There…read morewere two men there and they were very friendly and never made us feel pressured or unwelcome. Unfortunately I didn't find my piece here but had I found anything that fit my taste I definitely would have purchased. The jewelry seemed high quality. I was just looking for more of a large baguette style gold wedding band and at the time they did not have such a piece.

I have had the pleasure of working with Billy Brickey for over five years. Since day one, I've…read morealways been impressed with his passion for the industry, customer service and keen eye for quality. My husband purchased my engagement ring from Billy and since he has become our official jeweler. He understands my needs and is always willing to help me customize any piece. My ring captures my personality and I always get compliments wherever I go. The latest addition, a custom made sapphire band compliments the wedding set well and I have Billy to thank for ensuring I always get the best quality diamonds and precious stone. We were thrilled with the opening of his own store in Pigeon Forge, TN and highly recommend Billy for your special collection. He even has Gary as an onsite jeweler who is just wonderful and very meticulous in his quality of work. It's hard to find an honest, respectable individual in this field and I always count on the industry expertise of Billy to ensure I have the best quality of Diamonds. Go visit him, you'll be glad you did!

We visited Estate House and purchased the 9 diamonds band. The Estate House treated us as if we…read morewere spending 10's of thousands of dollars. The owner was present and warm as were the sales associates. We were so impressed with just the atmosphere and warmth of the business that we came back for my husband to have ball barons, placed in a heavy diamond and gold ring as well as to have appraisals done on our other jewelry. If you happen to be in Knoxville ring or jewelry shopping, I highly recommend this store. They offer more than just high quality jewelry. They buy gold and silver coins etc. The customer service and variety of jewelry is a 10 out of 10.

I have had two great experiences now selling with Sam. He is a great communicator and pays right…read moreaway. I highly recommend doing business with these people.

This place has a huge selection of bags, and other accessories, but everything has bling! gems,…read morerivets, and fringe on everything! It's a nice shop if you like bling on your bags.

I've been to the place about 3 times to get jewelry fixed and they've been amazing. Last time I…read morewent to get my watch adjusted in May 2026 and they did it for free. Great service:)

ordered a couple of diamond jewelry from American Jewelry and agreed on a diamond for a necklace…read more Got it home and looked at the diamond with my eyepiece and it was not the diamond we had agreed on. This diamond had a long scratch all across the top of the diamond which you can't see with the naked eye. Never going back there again.

Friendly staff. Clean store. Roger was awesome and very helpful. Nice and quiet across from GAP,…read moreAsics, and PINK Victoria's Secret.

The staff was very friendly and helped us pick out the perfect birthstone earrings for my daughter…read more We will definitely be back when in the area and will be sure to tell our friends and family too!

Needed an appraisal for some family jewelry, and Jerry not only gave an appraisal, but additional…read moreinformation on the age and cut of several stones and the historical use of several pieces. Definitely recommend Fountain City Jewelers for appraisals.

I have purchased several pieces from this shop. Always good service and lovely options to choose…read morefrom.