We got to the store 15 minutes before they closed and they refused to serve us for no reason. You could grab one of the premade ice creams from the fridge for the same price if you wanted but that's completely unjustified. Does not prioritize their customers or serving the people that drove all the way to get there. read more

Unique and creative presentation. Innovative way to do I've cream. Staff was friendly. Restaurant is clean and neat. Don't miss it! read more

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My family love going here for a sweet treat. The owners are the sweetest people. Always so clean. The Annie is my fave! read more

Roll Shack - The Annie - Ice Cream & Frozen Yogurt Near Me - Abilene, Texas

Came here with my family after a warm day at the Zoo. We were pleasantly greeted upon entry. Our orders came out relatively quick and tasted great. It got rather busy so the seating filled up quickly. The atmosphere was fun and family friendly. And the bathrooms were very clean. We would certainly come back again if in the area. read more

Roll Shack - The Elle Belly - Ice Cream & Frozen Yogurt Near Me - Abilene, Texas

They were busy when we stopped in with cops lined up on the counter. One girl kept picking up cups and putting them down in different spots. So, there were maybe a half dozen folks came in after us and all got their ice cream first. In fact, there were 3 of us and they made two cups for other people between finishing each of ours. They made mine last. That's not a good way of doing business. The ice cream wasn't bad, but wasn't great either. read more

We stumbled upon this place and decided to try it out. Unfortunately we couldn't experience them hand making our ice cream because the wait was about 45 min. Thankfully they had some flavors pre made and we were still able to enjoy the rolled ice cream. I recommend anyone who hasn't tried this place pace to try it. read more

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I liked this place. I like that the ice cream is made right in front of you. I will say that it does take a little bit of time sometimes the wait for ice cream can be up to 45 minutes because they're so busy. Which it's hand made in front of you totally get why but sometimes I don't have that kind of time. But overall I recommend it! read more

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Hmmm. $7.25 for a cup of ice cream. Finally tried the new place. Other reviews are correct. A loooong wait for a cup of ice cream. A vanilla base is poured on a freeze pad and your ingredients are added in. Mix, mix, chop, chop, and then spread out very thinly. When it freezes, a putty knife rolls it into tight rolls that are put in your cup. Top with sauces or goodies and your ready! My caramel Wall-e was ok, but Glenda's Levi was a chocolate lovers dream. I can't wait to try some of the other creations. Was there $7.25 worth of ice cream. Definitely not. Was there $7.25 worth of tasty deliciousness? Absolutely! We'll be back. read more

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Great ice cream and friendly staff. The outdoor seating was so nice and games for adults and kids too okay with

Well this was delicious! Now all I want in my house is an arctic grill. A tad expensive and the wait is long but the payoff is amazing. I went right at the Elvis and dang straight I want bacon bits! Awesome. I think it is actually the only thing good in Abilene read more

First time here, some of the best ice cream I've ever eaten. This will be my go to place for ice cream. So glad we stopped.

This was a taste of heaven. I had a sweet tooth and looked at plenty of ice cream spots. I have made it my mission to try absolute nothing that I can get in my hometown. The roll shack was a true success! I had the Walle! It was soo rich and tasty. I'm a banana freak for many reasons so the ice cream made my day! The best thing is they willingly ask if you are an essential worker like medical, policemen and other public service careers and have me a 10% discount! Friendly staff!! Thanks guys for support the essential workers! If you are in this area. This place is with a try!!! read more

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Being yelled at the moment you walk in because they're planning to close in 40 minute and don't want to make any more orders isn't a great look. read more

Wow! We were blown away. My family came into Abilene and were looking for some ice cream. This looked different so we gave it a try and were amazed at the ingenuity of how the ice cream is made and rolled into these amazing creations. They have their own flavors and ideas or you can create your own. I highly recommend the strawberry and Graham cracker flavor. Best ice cream ever. My kids got the Oreo cookies and cream with chocolate option and loved it. If you come to Abilene you will not be sorry. It is a must try. read more

Roll Shack - Strawberry and Graham cracker - Ice Cream & Frozen Yogurt Near Me - Abilene, Texas

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First time visiting since we moved here 6 months ago. It was absolutely delicious and fun to watch how it was made. I love the different options. It was a great little day date for myself and husband. Great service as well. We will be back! read more

Great place and a different way to have dessert. The ice cream is really good and the staff is very friendly. They have great outdoor seating and you don't have to wait that long for your ice cream. We will be back! I recommend The Tito (coffee based). read more

Roll Shack - The Tito, very good! - Ice Cream & Frozen Yogurt Near Me - Abilene, Texas

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Delicious. The Annie is my absolute favorite. Probably the best ice cream you can get in Abilene. Although, it is a bit pricey. I'm assuming that's due to the ability to watch your ice cream be rolled. This factors in to one more predicament.. the wait time is almost always 45 minutes. I personally feel that this sweet treat is usually worth the wait though! A bigger building or more stations for an employee to roll at could be really beneficial in the future! It can get a bit crowded in there when the line for ice cream starts building up. They luckily have some outdoor seating that allows a bit of grace. read more

Just a rather quick review. Roll Shack is one of the avant-garde type ice cream shops that have cropped up in the last few years. It is an ice cream dish that is made from a "cream type" base that is poured into a round cylinder and then it is manipulated on an ice cold platter to incorporate your ingredients of choice and to thicken up the base. After everything is mixed and the ice cream is the right consistency it is spread ultra thin on top of the platter. Then a putty knife, for lack of a better term, is used to scrape the ice cream from the platter into long rolls which then get placed in a cup and topped with goodies. It's quite a lot of ice cream and the toppings are thoughtful. I enjoyed it. Because of the method, it takes about 3-5 min for them to make each cup. If it is at all busy this brings the place to a halt quickly. Even with 3 stations up and running u can plan on waiting 20-30 min easily. They told us that at the really busy times, people have waited 45-60 min. Overall the ice cream is pretty good and the staff were very friendly. 4 Stars read more

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This is a really innovative and interesting take on ice cream. I've never been to a place where the ice cream is made literally in front of you. Their assortment of flavor combinations and add one is reminiscent of a Chipotle, and the stuff is really good to boot. Everyone was friendly and the service was quick. Definitely recommend. read more

Really delicious and unusual way to enjoy your ice cream, how they recommend the one with s'mores graham cracker chocolate and toasted marshmallow. Especially on a hot Abilene summer day! read more

We had the wall-e & the levi which both were creamy in texture(specially for rolled ice cream) & great taste.New ice cream shop just opened on Black Friday. Nice decor & welcoming staff. read more

Roll Shack - The lava - Ice Cream & Frozen Yogurt Near Me - Abilene, Texas

This was our first visit to Roll Shack and will definitely not be our last! Excellent service and products, plus friendly staff. Got to talk to the owner and hear their amazing start up story. They are definitely creative and I admired the decor! Not only is the ice cream roll the best in town, I love the artwork done with their cute and adorable pets!!!! Roll Shack is our Go To for ice cream for now on! read more

Such a fun place! I had no idea this was even a thing and I am now hooked! I was blown away by all of the choices and love that the ingredients are all fresh...okay, how fresh can an Oreo be but they have real bananas :-). They also won my heart with animal theme names and photos. Love this place read more

Awesome!!! This place is so well put together and fast, the different flavors are clever and tasty! read more

This was the worst service I have ever had. The two high school employees did not care.. they served 3 rolls in the cup and the kid was cutting the rolls to make it look like it was full. So not to get into it with high school kids I asked what the males name was so that I could just make my complaint to a manager that he said he could get on the phone. Who in the world when asked your name will not give it to you? He refused to give me his name... said he didn't feel comfortable giving his name. Oh my goodness if this is the kind of employees that we must employ to run our businesses we are in trouble as a society. I will never ever recommend this business due to the employee and the over priced rolls of ice cream. read more

Went in one day and wasn't acknowledged. It was our first time.. the girl gave us an attitude and asked what flavor we wanted and we told her we were still looking and she rolled her eyes and aggressively pounded the ice cream and was making comments under her mask. We finally said which flavor we wanted and she told us it would be a 45 minute wait ... FOR ICECREAM. We said that was fine we would wait. She told us she had premade icecream in the freezer ready to go. Guess it was from day before. We took it because we felt so uncomfortable and embarrassed in front of the other guests. Ice cream was very bland, nothing special at all and was hard as a rock. Would not defrost. Overpriced for shit product and god awful service. I'd rather wait for McDonald's icecream machine to be fixed than to ever go back again. Good idea, terrible service. read more

The staff was nice and store front clean. We even enjoyed sitting on the patio. But the ice cream lacked flavor and was way overpriced. $7.50 is the minimum. I wanted to like it but was disappointed. read more

Best bang for your buck! The Elvis was my first pick and it was worth every penny. Great environment and the place was well kept. read more

Roll Shack - The Elvis - Ice Cream & Frozen Yogurt Near Me - Abilene, Texas

This place is amazing! We always receive excellent customer service every visit we make! It is always clean, and it is fun to go outside and play corn hole. The ice cream is to die for! They can also customize your order to fit your wants or needs! Can not recommend this place enough! read more

Roll shack ice cream is delicious. It a really neat environment inside and out. I especially like the fact that they now have some of their popular flavors already made ready to go. So if your in a rush you op in grab and go or if you have time you can watch them make it which is also neat either it's is an delicious place read more

Young kids working with no manager ordered at 5:28 and only 3 people ahead of us. Their order came out in about 6 min. our order was still not ready at 5:48. Strawberry blonde was pulling her shorts out of the crack of her butt came out from the counter and hugging some other girls that came in then went back behind counter with out washing her hands. Ask for a refund and with no manager they tried numerous times but could not so they called the owner Jerry and he advised to refund cash. So at 5:51 they had our order ready and was looking for who ordered it. When talking to Jerry, he advised this is normal practice and how they run the store. This was our first time to try and last. Remember first impression is lasting impression. Guess I should have ordered The Wedgie read more

It looks like you really want to serve Abilene! What would help with that would be to require at the VERY least that your employees wear masks, instead of having them sign some manipulative waiver saying they aren't sick and that the shop (that is putting them AND the public in danger) isn't liable if they DO get sick. Taking advantage of teenage employees in this manner is horrible, and endangering them and the citizens of the community you claim to want to serve is beyond horrible, and I hope y'all will take measures to rectify this immediately. A start would be requiring masks. A better start would be limiting your staff and customer numbers in the stores, mandating social distancing, setting in place rigorous sanitizing practices, and ensuring everyone is safe and protected during this time. I hope you'll hear these complaints and safety concerns and move to rectify your behaviors immediately. read more

Extremely friendly staff and fun atmosphere. The ice cream is really delicious but the price is so high. At the current price point this is not a place we could frequent as a family of four. read more

The service is great and the food is delicious! I should have shared it with someone because I couldn't finish it by myself.

I've always wanted to try this type of ice cream and was super excited that a location opened here. The establishment is cute, but I'm a visual person and hate that I had to go on their fb page to figure out what each dish looked like. The server was nice and it was cool that they explained the process as they were making it. It is pricey for a cup of ice cream. Not sure if I would go again. read more

I had the Norman and substituted graham crackers for pretzels. OMG!!!! I'll be back tomorrow!!

The Roll Shack in Abilene is a wonderful place to stop by for a delicious ice cream treat. Each young person working behind the counter had a smile on their face and it was obvious that they enjoyed doing their jobs. They were very polite also. The owner, Jerry Salinas greeted me personally as he did many of the customers with a smile and a handshake. The atmosphere is charming with the decorations and outdoor seating that is available. The most difficult thing I had to do was decide what to eat but I decided on the Levi since I prefer chocolate and vanilla ice cream. There are several photos available online and honestly I couldn't stop to take a photo before I ate my treat. I spoke with Jerry about the ice cream and he explained that every step in preparing the ice cream is done in this shop. It is truly hand crafted. This ice cream easily rivals the most expensive and popular ice cream chains that I have ever tried. If you like ice cream you must try the Roll Shack if you travel through or live in Abilene. read more