Specialties
ROCO is a dynamic and innovative professional chamber orchestra that flexes from 1 to 40 musicians from all over the US and Canada, with guest conductors from around the globe. With over 130 premieres to date, ROCO is one of the most prolific commissioning organizations in the US. A study in 2019 by the Institute for Composer Diversity found that ROCO was the #1 ensemble in the US performing works by women and #2 for composers of color. ROCO’s debut album, Visions Take Flight, was recognized with a GRAMMY® Award for Producer of the Year, Blanton Alspaugh.
ROCO is known for shaping the future of classical music and has been called an “arts disruptor” and “trailblazer.” Leaning into access as its highest value, ROCO offers many concert tickets on a Pay-What-You-Wish model. Performances are in multiple venues to take audiences on a tour of Houston through music. ROCO began livestreaming to the world for free in 2013 and was able to continue with a full season of programming during Covid, with over 250,000 views during the pandemic. Live audio recordings from concerts are regularly broadcast nationally on American Public Media’s “Performance Today” show and are available for free listening in ROCO’s own Listening Room as well as all popular music streaming services.
History
Established in 2005.
Known as “the most fun you can have with serious music,” ROCO was founded in 2005 at The Church of St. John the Divine by oboist and Juilliard graduate, Alecia Lawyer. After multiple experiences in other musical start-ups, she saw the need for a sustainable and thriving model that would focus on authentic connections between musicians and audiences. Her work of “Wildcatting in the Arts” has expanded through a vibrant and multi-talented team that has made ROCO known for its dedication to living and diverse composers, multigenerational audiences, and free access to classical music for all.
Meet the Business Owner: Alecia L.
Daring, inventive, and called a trailblazer, Alecia Lawyer, Founder, Artistic Director, and Juilliard-trained Oboist of ROCO, the Houston-based 40-piece professional classical music ensemble, has been on the leading edge of how classical music is created and experienced.
Calling her business model “Wildcatting in the Arts”, Ms. Lawyer was one of Musical America’s Top 30 Influencers in 2015, named a finalist for Texas Musician of the Year, was faculty for the League of American Orchestras’ Catalyst Fund Incubator, and was listed as one of Houston’s Top 50 Most Influential Women. She regularly presents her innovative and entrepreneurial ideas throughout the US, using ROCO as a case study for community-specific orchestra building.
She is a proud senior fellow of American Leadership Forum, serves on the board of Houston Youth Symphony, on the Advisory Board for Texas Music Festival, and is an artistic advisor for the St. Barth Music Festival.