Love this store!! And the owner is so nice and sweet. They have everything you need for yourself or…read morea gift for someone else. I also love that they carry larger sizes in their clothing. Go check it out!

Unusual and classy items for gifts or as a treat for yourself. The owner, Pam, has a great sense of…read morestyle and selects excellent things for her shop. I'd recommend it!

The Wampum shop is where it's at! The have the best of everything from "penny candy" sticks, great…read moreup North gear. Hoodies of every kind along with wonderful Tshirts to for every body size and shape. And MOCCASINS!!! MY goodness. They hit every price point so there is literally something for everyone. Travel games, kids toys, just a joy to walk around and find treasures galore! Just remember the staff are not babysitters and if you break it, you buy it. I mean that's just common courtesy right? Listen. The buyer for the store is so incredibly good she manages to literally find something for everyone. The sportsman, the sass mouth, the person who love cute cottage decor. Stop in. Enjoy your time. Spend some.money and have a truly great vacation.

The gem of Northern Wisconsin! A must-go souvenir shop if your passing through the area. I've been…read moregoing to Mercer for 30+ years and never have had a bad experience (and always find things to purchase)! Great to see some things never change.

Purchased a piece of artwork today. The owner was very helpful. She let us take our time shopping…read moreeven though it was near closing time. She carefully wrapped the piece and was very accommodating.

The owner (old Bag) was rude and dismissive. I came to northern Wisconsin, and my Son is an…read moreextremely talented photographer with over 100 thousand followers. All he wanted to do was show her some of his work for a possible spot on commission. She treated us like we did not matter. Not even to possibly look and say maybe in the future or do you have a website etc. I WILL NEVER GO BACK.. it was one of the worst encounters I have ever had. She acted like she was better than us... ( definitely not!!!) I will be passing the word to everyone I know. I hope she feels good about herself...

So I have to really give some love to this place. I'm not a big fan of tourist traps of which…read morethis town is full. But this place actually has some really nice shirts and sweatshirts and other vocal trinkets and memorabilia. That is a fairly good quality. They happen to be having a sale that day when I was there and I found everything to be pretty reasonable so if you're in Minocqua and you're looking for tourist items, this is the place for you!

SUCH a cute place, and the employees are always friendly and on top of things. Of course, it has…read moreall the usual monkey-based products, like sweaters, plushies, and pj's, HOWEVER, the store also stocks some of the most adorable dresses, scarves, backpacks, socks, and hand-knitted gloves i have ever seen, for an incredibly reasonable price. I still need to go back for some of those gloves, actually...

My friend and I went to this store mid September. I've shopped at this store before and liked the…read moresterling silver jewelry. My dad told me about this store years ago. I've always wanted to take this friend of mine to this store and finally we traveled up north for the weekend and I took her there. When we walked in the owner was working with another customer so we patiently waited for her to get done with the customer. It was taking quite awhile but we waited. At one point the owner's cell phone rang and she was casually talking on the phone to someone she knew, we could tell because it sounded like she was talking to a relative. She never said to the caller "Can I call you back? I'm with a customer." She just kept talking as if she was sitting in her kitchen having coffee with this person having a casual conversation but instead she just kept talking on the phone making the customer she was helping and my friend and I wait. Finally she got off the phone and went back to helping the customer. It looked like it was going to be a while till she was going to be done with the customer in the store so I asked "What time are you closing today? We will come back in a little bit " and she said, in an annoyed tone, something along the lines of "When I decide I'm done today." My friend and I were shocked by her response. I think, so was the customer she was helping. I turned to my friend and said "let's go" and we walked out. I couldn't believe the way she treated us. Outside my friend said when we first walked in to the store the owner looked her up and down like she was scum. Apparently we didn't fit the typical rich Minocqua tourist look because my friend was dressed down wearing a sweatshirt and casual pants. So instead we went next door to "Found" which is an amazing store that I've never been to. Really nice owner who was so patient and kind. We spent probably two hours there and a couple hundred dollars. So, to the owner of Gem Trader...don't judge a book by its cover. My friend and I have spent a-lot of money in Minocqua and will continue to do so but not ever again at your store. You are probably the rudest person I've ever come across at a store. I made sure to tell my father about my experience so he doesn't spend any more money at your store and he's spent a lot there over the years. Be careful how you treat people, especially as a business owner. Reviews like this can be viewed by many, many people. Good luck to you.

absolutely stunning selection, of beautiful hand crafted rings, necklaces, and bracelets.read more

If I lived here, this is where I would be furnishing my house. I live in Texas and I'm still…read morethinking about how to get a few of the big pieces in the store back home. Good little book section in the very back for the kids

This is a great boutique in Manitowish Waters off of Highway W in the Village shopping are. Nice…read morecollection of home decor items that will impress.

I visit this store many times a year, through all seasons. It's always especially beautifully…read moredecorated at Christmas, but year round with the most gorgeous landscaping and flower buckets you've ever seen. this store has a very nice variety of items, whether you're gift giving, buying for yourself or entertaining. They always have samples to try and you can make yourself a complimentary coffee, hot tea or hot chocolate. Last summer they even had really good iced tea! Items for sale are all price ranges, without selling junk. Make sure to pick up a map of downtown, showing all the businesses. The map is located on the counter. The girls working the store are pretty, vibrant, helpful and pleasant. I'm always buying toffee, candles and Lakegirl brand clothes from there - plus so many other wonderful things. Note: they have another wonderful shop 3 doors down (books, toys, home decor, & more). Don't miss it!