We recently went to this boutique in the Village market area of Manitowish Waters. The associate…read morethere was very friendly and the shop was extremely cool, clean, offering eclectic and novel items you can't find anywhere. Very cool place to go to collect some gifts for family members or gifts for your home decor or family pet.

Another wonderful shop in Manitowish Waters. This shop has high end art work and items. Love…read morethe area with books( so many great up north genres) and children's toys. Friendly clerks and just a great place to find that unique gift.

This is a real cool shop in Minocqua, WI. A lot of cool ideas and neat and eclectic decor items for…read moreyour home. Check it out and add some of these really neat items to your home decor.

Very friendly and a lot to check out. Would definitely recommend checking them out when in town.read more

Cute things. Sayner has a couple of nice shops - much better then larger nearby towns. Worth a ride…read moreto Sayner.

Wonderful selection of home and cabin décor items at a variety of price points! The floral…read morearrangements are particularly beautiful, they have a very organic and authentic feel. I purchased a wreath and a snowshoe, both of which lend a distinctively rustic vibe to our space without trying too hard. The owner also helped me out in a pinch when our floor lamp fell apart- we paired a cute mid-height (affordable!) table and lamp she had in-stock for the perfect replacement. Can't say enough good things about this store and its talented owner. I make sure to stop in and shop every time we're in the Northwoods- there is even easy access to the BATS bike trail and it is right across the street from the Sayner playground so the kids can play with Daddy while I browse. :) A quick drive from St. Germain/Arbor Vitae/Boulder Junction- fun outing if you're in the mood to find a cute Northwoods treasure.

I am not a fan of furniture shopping and decorating. I know what I like, but to put it together…read moremyself is exhausting. We purchased a second home in Northern WI and the thought of decorating it made me almost dread the purchase. All of that changed yesterday when my husband and I met with Laura at Roughing It. She took the time to understand our style and was cognizant of our price point. Within two hours we purchased multiple furniture pieces and matching accessories that were spot on. She had an opinion, but wasn't opinionated. She also helped us with picking out the right tile and counter tops at a store a few miles away. We had been to three other furniture stores prior and after two hours always left frustrated and even more confused as to what to purchase. Beat shopping experience of all time:)

Basics: High Quality, Great Service Lodge style furniture store…read more Our family recently built a new home in the region and were impressed by the high quality assortment of options to fill our home. "Lisa" worked with us and was perhaps one of the best sales persons I have ever worked with. Understanding our concerns with viewing furniture "in the store" she arranged to come 30 miles away to our home. She came promptly at 9am the next day with a gift of homemade bread. After less then an hour she called the store and arranged for an entire truck full of furniture to be delivered from the showroom that afternoon. By 3pm two men were bringing in rooms full of furniture for us to view in place. During the day talking and waiting for the delivery, I had opportunities to ask a lot of questions... The store is apparently owned by 2 brothers who enjoy hunting and outdoor life. I understand that "Lisa" and other sales persons work on salary. The NO pressure sales approach is wonderful. Not sure we could get better service!

This is an awesome store with very cool decor and inspirational ideas for your home. It has quite a…read morefew options at all price points. Just walk into the store and you'll see what I mean. Just an amazing store in Eagle River. We are from Minocqua so it's an easy trip.

I was so busy adoring everything I forgot to take photos. This place is way different than the…read moreother shops in town. Upscale with a variety of clothing and home goods here and there similar to Anthropology the store . I met a friend here and bought a top that was more than I like to spend but it's so unique I can't stand it. Come check it out and if you don't want to spend allot just come to look.

II stop by every time I am in Eagle River (once a year). Heidi is always fun to talk to, and…read moreusually I find something I have not seen before. Worth the visit. Kevin B.

Awesome, diverse, weird collection of collectibles. The proprietor was friendly and very…read moreaccommodating. There is a lot of eye candy here - it is worth visiting just to see her interesting eclectic wares.

This is a really cool home decor store near Minocqua. Just a couple miles out from the center of…read moretown. Really quaint and nostalgic home decor throughout. Lots of neat ideas, themes, and inspirations. Really friendly staff. They have food items, snacks, cookbooks, and everything cool decor. A++ Experience.

My fave little shop in all the Northwoods- such a special place, all year round (but especially…read moreChristmas)!

Love the variety of things they carry in the gift store, north of the greenhouse a few doors. Start…read morehere if you're looking for a gift or new decor or a great puzzle or something you never knew existed, but now you can't live without. Aisles are narrow because there is so much to look at, but staff are happy to help.

I truly enjoyed shopping! Very organized. Is a large place. Lots of rooms to go and explore. Each…read moreroom has a sign that says what is inside. They have a room just for books, bikes, furniture, clothing, linen etc etc. and they have room for .50 cents unless is marked down. The employees are very friendly, and they really go out of their ways to show you where things are etc. they even have a man's cave. That is cute because it contains everything you need to fix the house. You need a fan? Go to the man cave room number 2. Anyway, I do believe is a fun place to go and you find good things at a bargain. Sometimes, Is better to buy used than new

This place is great! Soooo..... much to explore. You definitely can get your hunt on in this…read morestore. From vintage, antiques, MCM, 1800's 1900's all the way to modern day today. Love love love this store.