I am not a fan of furniture shopping and decorating. I know what I like, but to put it together myself is exhausting. We purchased a second home in Northern WI and the thought of decorating it made me almost dread the purchase. All of that changed yesterday when my husband and I met with Laura at Roughing It. She took the time to understand our style and was cognizant of our price point. Within two hours we purchased multiple furniture pieces and matching accessories that were spot on. She had an opinion, but wasn't opinionated. She also helped us with picking out the right tile and counter tops at a store a few miles away. We had been to three other furniture stores prior and after two hours always left frustrated and even more confused as to what to purchase. Beat shopping experience of all time:) read more

Basics: High Quality, Great Service Lodge style furniture store. Our family recently built a new home in the region and were impressed by the high quality assortment of options to fill our home. "Lisa" worked with us and was perhaps one of the best sales persons I have ever worked with. Understanding our concerns with viewing furniture "in the store" she arranged to come 30 miles away to our home. She came promptly at 9am the next day with a gift of homemade bread. After less then an hour she called the store and arranged for an entire truck full of furniture to be delivered from the showroom that afternoon. By 3pm two men were bringing in rooms full of furniture for us to view in place. During the day talking and waiting for the delivery, I had opportunities to ask a lot of questions... The store is apparently owned by 2 brothers who enjoy hunting and outdoor life. I understand that "Lisa" and other sales persons work on salary. The NO pressure sales approach is wonderful. Not sure we could get better service! read more

It was wonderful to find such a great furniture store in this area. I love the place. I've purchased everything from lamps and pictures to a custom sofa and coffee table. Great quality. They took great care during delivery. Charis is so nice to work with. read more

Wow! If you have a big ass house that you want to decorate in the Up North style, this is your place. Beautiful building with lots of expensive furniture and decorative items that pretty much cost an arm and a leg are here for your viewing pleasure. Nice place to browse and wonder who pays these prices for furniture, placemats, etc? Cheap entertainment for a lazy afternoon..... read more