This is a case of any rating being an unfair rating. I wasn't going to write a review, but Yelp kept asking. So, here goes.
The Rip Current is a cute shop on the north end of LBK. It exists it what can be rather accurately called a dead or dying strip mall. The location is a challenge but also a benefit. The RC, being a store in a dying mall, deserves attention. The RC, being in a dying mall, doesn't get any.
The store carries a host of local gifts, t shirts and knick knacks. It doesn't carry items that you "need" per se, but things that would make fun purchases for yourself or others.
I looked at a few things, for the location the prices seem fair. What I didn't see was anyone working there.
If you are in the area, stop in and take a look. Just be reasonable with your expectations. read more