Johnny has an excellent selection of diamonds and gold, and his customer service stands out just as much as the quality of his pieces. My husband had been wanting a gold bracelet for quite some time, and after visiting several shops in the Gift Center, he found the perfect one at Raffi's for a noticeably better price than three other stores we visited. The value and craftsmanship made the decision easy. We came back today to purchase a white gold chain for me, and once again the experience was smooth and enjoyable. Johnny took his time showing us different options, never rushed us, and made sure we left with something I truly loved. It is clear that he takes pride in offering fair prices and beautiful jewelry. This is a shop you can trust, and one I will continue to recommend to family and friends. read more

Our custom engagement ring came out great! Everything about it is better than I could have imagined. Working with Johnny was a pleasure - no pressure, all on my timeline. I highly recommend working with Raffi's read more

Raffi's - Jewelry Near Me - San Francisco, California

Initially we were going to another jeweler but walked in to Raffi's by chance. Johnny was very welcoming and answered all our questions as we did not have much experience. He had everything we were looking for and much more. The best part was the way he treated us. We did not have to look anywhere else as we got what we were looking for with the amazing support from Johnny. I would definitely go back and recommend my friends and family to them. read more

Raffi's - Half of their showcase - Jewelry Near Me - San Francisco, California

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5 stars - Truly the Best in SF! I was referred to Raffi Jewelry by another trusted jeweler in the SF Jewelry Center, they told me Raffi has the best selection of stones after they couldn't source the specific one I was looking for. That recommendation alone speaks volumes, and it proved to be 100% true. Johnny at Raffi is simply the best. He was incredibly patient, never pushy, and genuinely interested in helping us make an informed decision. He showed us multiple stones and explained everything in a clear, factual way. What really stood out was how he even helped us evaluate stones from other places we were considering, totally above and beyond. I can't thank Johnny enough for his honesty, knowledge, and kindness. If you're in the market for a diamond or fine jewelry, look no further. I'll absolutely be back, and I recommend Johnny without hesitation. read more

Working with Raffi and Johnny was truly wonderful. They worked with me to create a custom setting for a family diamond and I simply could not be more in love with this piece. The craftsmanship is excellent, the fit is perfect and so comfortable, particularly for a larger setting. I will wear and adore this ring for the rest of my life. My great grandmother would be honored that her diamond is living on in such style. But the way it all came together was the real gem. I worked through the majority of the process with Johnny and he was so helpful and patient with me. I especially appreciated how thoughtful he was about coordinating deliveries since I wasn't able to make the trip back to the city. Raffi talked me through the design of the ring and did a masterful job setting my diamond. We had a lovely time working on the design and it was a pleasure chatting with him about his time in the industry. In our all of our interactions it was clear that this father and son have a real passion for their craft. I'm so glad my good friend referred me to them. They've done beautiful work for her as well and now they have another customer for life. read more

I couldn't have asked for a better person to work with than Johnny. He stood out from the rest of the shops because he prioritized the customer over the sale. He wanted to make a product I loved and never rushed me towards the sale. He worked with me over a month to brainstorm ideas, CAD up candidates, and make sure everything was perfect. The finished product was a masterpiece and my fiancee loved it. Not to mention his price was far more reasonable than other shops in the same mall. Will recommend anyone I know to visit Raffis. Thank you Johnny! read more

The entire process of buying an engagement is one of those (fingers crossed) one-time life events where you need to make a relatively large investment on an item you know little about. Each step of the process can be daunting on its own. The first step is deciding what style of ring you'll buy; fortunately, 'the receivers' typically have preferences they can share with you. The next step is deciding how much you're comfortable spending on it; this one is hard because there are countless myths floating around how much to spend (mostly created by marketers). And lastly, you need to decide where you'll purchase the ring. Something I went back and forth on for a long time. In the age of the Internet, we now have the options to buy beautiful jewelry online. This is the Do-It-Yourself approach, which makes total sense, as many of the well-known jewelry stores can be overwhelming, and the salespeople make you feel like they have an agenda of their own. Plus, the prices seem to be more expensive, as the marketing and extra staff need to be paid for. I personally walked into one of these stores and was served sandwiches and champagne, while the salesperson made me feel rushed and unimpressed at my modest budget. This made the online route really appealing. I'm a smart-enough guy and felt I could find something great on my own. I probably have too small of a sample-size, but the prices I found online versus in-person (for the styles I wanted) were around $1,000 less. [If you're still reading, yes, this review still ends with a raving Raffi's endorsement] The more I learned about diamonds, the more I realized that even if two diamonds have the same ratings (using the 4 C's), they can look and feel wildly different in person. Each diamond has their own characteristics; one might have that sparkle you adore, while its close cousin lacks that flare. This is separate from finding a setting, which will look different depending on your diamond. It's no wonder many of my friends went ring shopping with their then-girlfriend's moms. After careful debate, I eventually made the decision to work with someone in-person. On one hand I fully realized partnering with someone would likely raise my costs, but I also felt equally as confident that it would be worth it. So then the real question became, who will I work with? I was referred to the SF Gift Center and Jewelry Mart, along with a few popular stores inside. I visited them on a Saturday morning and spent hours talking with shops and learning more. After a full morning of conversations (and champagne), I wasn't connecting with anyone and the prices seemed unsettling. I really just wanted a place where I could view some loose diamonds in peace and not feel pressured. I wandered around until I found a small shop called Raffi's. There was no one at the jewelry counter, so I walked right up. Johnny (who is actually Raffi's son) saw me browsing around and asked if I needed help, so I asked him a few innocent questions and if he could show me some diamonds. The experience I received over the next 15 minutes were all I needed to decide I wanted to work with Johnny, exclusively. He delivered the experience I can only hope I give to my own clients - his only goal was to help me navigate through the daunting process, so I could reach my own goal (a "yes" from my girlfriend). No distracting sales presentation, no fluff, just a genuine desire to help another person. Oh, and I should mention the pricing was right as I expected; more than online, but less than the shops with the most noise and marketing. They are a small, family shop and keep their costs down to get you better pricing. Over the next few weeks, Johnny helped me craft an engagement ring that my fiancée and I both love and still gaze at together. I enjoyed working with Johnny so much, we ended up buying our wedding bands from him and our process with him was just as pleasant as my own. Working with a jeweler can be an intimidating experience for any person, so it's nice to know there are people out there who care about helping and doing business the right way. There are so many options available, and each person should make their own choice where they feel comfortable making this large investment in a ring. I chose to work with a person who I felt had my best interests in hand, and I would gladly return the favor if given the chance. read more

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Straight up fair deals. Good costumer service. Great communication. We are repeat costumers.

We have been looking for that special ring that feels so right and we found it at Raffis. This ring is a new 'engagement' ring to replace my original after 25 years of marriage. I wear my gorgeous diamond band and wanted to find the perfect ring to pair with it that also felt was 'me'. This was challenging and definitely frustrating it seems to some Jewellers who did not enjoy my response of 'I don't know what i want but I'll know it when i see it'. We visited at least five other Bay Area Jewellers before meeting Johnny in Raffis. Immediately it felt different. More relaxed. He encouraged us to try anything that caught our eye or looked interesting and I liked two bezel set rings which had centre sapphires and diamonds either side. We walked out after an enjoyable hour with Johnny and all weekend I thought about those rings. On the following Tuesday I returned with a friend and talked through what I liked about each ring and the importance of how this new ring sat next to my existing ring. This resulted in sketching out a slightly morphed design and looking at loose diamonds and sapphires so that the diamond was the centre rather than the sapphire. I had done alot of research re loose stones and so could steer Johnny in terms of the cut clarity and size we were interested in but he also spent time taking me outside sharing the differences between the stones and ultimately helping us stay within our budget Raffi - Johnny's father confirmed he would be setting the stones and we would have a cad drawing of the design to review before the ring was made up. The expected timing was quoted as 4-6 weeks but I picked up my fabulous ring within 4 weeks and could not be happier. Raffi also sized up my diamond band and polished it so it too looks like new. They sit together so nicely and look like they were designed as a pair. Raffi has beautiful pieces in the store but they love helping you design something for you. It was such an enjoyable time without any sales presence during the experience - which personally was such a relief. Johnny has been so communicative throughout the process and we shall be delighted to return for some other fun piece soon (I hope!). We thoroughly recommend you stop by and see if you find your perfect piece. read more

Raffi's - Custom Diamond and Sapphire platinum Ring - Jewelry Near Me - San Francisco, California

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Johnny helped us with a custom rose gold chain order. Not only was he professional and knowledgeable, he was also authentic and just an all around fun and great guy to design a beautiful piece of jewelry with. We will definitely be back to create more beautiful pieces with him. - P.S.Blackwell read more

My fiancé purchased my engagement ring from Raffi's Jewelry and I couldn't be happier with what they chose for me. He worked specifically with Johnny to design the ring and Johnny has been wonderful throughout the entire process. He is very knowledgable and was able to give my fiancé advice on what diamond shapes would complement my hand well. I had to go back to get my ring sized and Johnny was really helpful and willing to go above and beyond to make sure it fit me perfectly. Thank you so much Raffi's, for providing such outstanding service! read more

Raffi's - Jewelry Near Me - San Francisco, California

I went to Raffi's jewelry about two months ago when I was ready to propose to my girlfriend, I showed Johnny a picture of what I wanted and he was able to design and fabricate this ring better then I could have ever imagined it. He walked me through every step and sent me picture of every stage of the ring from cast to finish. Also id like to add that I live in Los Angeles but from how often Johnny and I spoke over the phone he made me feel like the shop was right around the corner. Any question I had was just one phone call away and no matter how busy he was he always stop what he was doing to make sure I had his full attention. my fiancé and I will definitely be going back to Johnny for our wedding bands! Thank you Johnny for such and amazing experience! read more

Raffi's - Pictures of every stage! - Jewelry Near Me - San Francisco, California

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I bought my first gold chain here 3 years ago since then I've bought a gold bracket and two more gold chains. I had and issue with the last chain that wasn't there fault and Johnny took care of the issue without any problem. I drive a hour just to do business with Raffis's because they have great products and great customer service. read more

My husband surprised me with an offer to visit the S.F. Jewelry Mart to pick out a ring of my choice. I excitedly accepted. We browsed the mart and I found a couple of rings that might be "the one". We were almost done. Then we walked into Raffi's. It was quiet, calm, and peaceful inside compared to the shops I'd been in. There was no high-pressure sales-pitch. We were allowed to leisurely view their offerings, but it didn't take long before I spied a beautiful ring and asked to try it on. Certain words just popped out of our mouths, over and over. Words like "absolutely stunning" and "dazzling". While a ring I had seen earlier was a possible contender, it couldn't compete with the sparkle and dazzle put out by this ring created by Raffi's. It was a comfortable place to shop, the son was so pleasant and helped us stay within our budget. And we left the mart that day with an absolutely gorgeous ring to commemorate our 50th wedding anniversary. I can't stop admiring it's beauty. PS It wasn't until later I realized the colors of our 1972 Fall wedding was orange and cream (Really!?)...and this beautiful mandarin garnet coincidentally matches my wedding colors. A perfect reminder of our wedding day and the blessing of the last 50 years! read more

Raffi's - Sadly, this photo doesn't capture the constant sparkles that make it seem alive. I love it. - Jewelry Near Me - San Francisco, California

I seriously could not be happier with my ring!! Johnny helped walk my finance through the entire process and helped him make the right choice - to propose with a temporary setting so WE could design the final setting together. The final design incorporates every piece of my vision and is so totally different than anything I've scene before. I cried when I saw it and EVERYONE raves about its sparkle. read more

Raffi's - Our finished product custom designed down to the style of the prongs. - Jewelry Near Me - San Francisco, California

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Got the surprise of a lifetime on 12/20/2020! My sweet, boyfriend proposed to me. I am so taken back by how beautiful, and classic the ring he picked out for me is. It's simply timeless, and I'm obsessed. Thank you so much Johnny for designing a beautiful ring! read more

Raffi's - Jewelry Near Me - San Francisco, California

My parents have used Raffi for years, and so when it came to finding a jeweler to find the perfect ring to propose, it was a no brainer to go back to them. Raffi and Johnny were very knowledgeable, had great inventory, competitive pricing and fast service. I would highly recommend using them for any and all of your jewelry needs. read more

Raffi's - Jewelry Near Me - San Francisco, California

Raffis is the best one-stop-shop for engagement ring shopping in the Bay Area. Johnny was incredibly helpful, patient, and informative. We went in with very little knowledge about the exact diamond we wanted and Johnny spent the time to show us all the different possibilities, let us compare different stones, and he was extremely knowledgable. He mentioned he had done some training with GIA and he was honest about exactly what we were getting and how to get the best value out of our budget. Excellent customer service and a wonderful experience overall! read more

3 years later and our rings are wearing out ( my husband's wore down in the first year) and one doesn't fit anymore. I begged him to make my ring bigger and he refused. We lost it because it was too small and I tried to switch fingers and it slipped off. Not happy. We feel ripped off and now we have to buy new wedding bands. The design on my husband's ring isn't even what we asked for anymore because he used cheap paint that chipped off instantly. Their response was that we need to bring it in once a year to redo the paint. Who wants to do that??? We paid $3000 for a ring that we have to take in once a year. Doesn't make sense to me. read more

I would highly recommend Raffi's for any of your jewellery needs. They will patiently work with you until you determine exactly what you want and will design it for you. They are very customer focused. professional and knowledgeable. Thank you Johnny and Raffi! read more

Just want to start off by saying Johnny and Raffi are amazing! My experience here was wonderful. It was very comfortable for me and I was able to get exactly what I wanted. Johnny helped me design the perfect pendant for a special occasion. Compared to other places Raffi's is very patient and did it all to make me a satisfied client. I would recommend Raffi's for any jewelry needs imaginable. I would most definitely visit them again in the future for anything I need! Thank you Raffi's! read more

Amazing Raffi ! Had a great Interaction with Raffi Such a great honest guy with great taste and amazing prices. great customers service, don't waste you time anywhere else in the gift center . i have tried others but none had quality comparable and dedicated service like this. read more

Raffi's is the most honest, friendly, skilled, artful and helpful jeweler I've had the pleasure of working with. My fiance and I found Johnny after visiting several stores in the building on the search for a rose gold ring with an amethyst stone. When we walked into Johnny's store, he offered to help by ordering in some stones that fit what I wanted for us to come back and look at. He then worked with my fiance to custom create a ring for me that was both beautiful and in our budget, and excellent quality. A true partner in the process, when it came time to match a wedding band to the ring, we went right back to Johnny and his dad, who has a store upstairs. I wanted a wedding band that wasn't going to lay well against my ring, so Johnny's dad (who does the designing and machining of all custom pieces I think) came up with the solution to niche my engagement ring so I could have what I wanted. A bit nervous, I even asked for other opinions, but everyone was telling me that what I wanted was "not possible"-- except for them. I put my trust in Raffi's and what they came up with was even more amazing than I would have imagined. They guided me through the process with their expertise and the love for their craft that made the final piece just perfect. They let me know when something wouldn't be a good idea and together we came up with a ring that fits me so perfectly and held the integrity of everything I wanted for the piece. I'm thrilled. My fiance got his ring made by them too, and both pieces are just what we wanted. They're good people, with a solid skill for what they do. Whether you want a custom piece or something from their amazing options in their cases, I'd suggest you go straight to Raffi's. read more

Excellent customer service and expertise with diamonds. Johnny took his time to thoroughly and kindly explain different diamond cuts and carats. I am in love with my earrings! The diamonds are so shiny, I always get compliments. Highly recommend Raffi's Jewelry! read more

I worked closely with Johnny to make a custom ring based on a few different styles in store. He was professional and easy to work with throughout the process. The end result was a beautiful ring and I was extremely happy with the outcome. It took roughly 3-4 weeks from start to finish. I would gladly head back to Raffi's for my jewelry needs! read more

I had no idea what I was doing. Johnny took his time helping me and my fiancé select the correct wedding bands. He turned a very stressful and confusing procedure into a fun venture. Johnny is the best! read more

I had my first experience at Raffi's earlier this year when shopping for my engagement ring! Johnny helped us through the entire process and answered every little question we had to make sure we would be satisfied customers! You can immediately tell he is very knowledgeable and has a deep appreciation for his craft. So happy we came to Raffi's and I hope to return for future fine jewelry needs :) read more

My boyfriend took me shopping for an engagement ring and Raffi's was our first stop. I'm not a flashy person and I was a bit overwhelmed walking around the Jewelry Mart. When we popped our head into Raffi's I decided I felt comfortable going in there - the lighting and interior design made it inviting. I fell in love with this vintage ring, nontraditional for an engagement ring because it didn't have a huge rock on it. The son, I believe Johnny is his name, was very nice and relaxed (which is not the case in all the stores). We went around to other shops, tried on a bunch of traditional rings but I just couldn't get my mind off the unique ring at Raffi's! So we chose that one as my engagement ring and I coulnd't be more excited about it =) Upon receiving our order, they gave us a bottle of wine to celebrate! they are so sweet and we look forward to visiting them again for a routine cleaning ;) Also felt great about supporting a family owned business... you can really feel the difference in hospitality. read more

Raffi's - Jewelry Near Me - San Francisco, California

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Had a great time working with Johnny on my fiancés engagement ring and wedding band. He was informative and patiently answered all of my questions. I didn't feel any pressure to buy anything and he walked me through the process of making the custom rings. Great attention to detail. read more

I worked closely with Johnny on selecting a gold necklace for my son. He was so unbelievably helpful. I couldn't make a decision on which chain I preferred and he was so patient. I visited the store 2 days in a row and on the second day he spent an hour with me. Would 100 percent recommend. read more

AMAZING!!!!! Johnny and Raffi are absolutely the best! Johnny helped my fiance design my engagement ring and WOW, it is absolutely beautiful. They were so nice and accommodating when I came back to size the ring a bit smaller - and they polished it to give it an extra sparkle!! It looks and fits so much better!!! Johnny and Raffi were so wonderful - they even helped to custom design our wedding band (for him ) and engraved the inside of the ring. It came out exactly how I envisioned it and its beautiful!!! They truly are warm, genuine and really care about your experience. SIMPLY THE BEST!!!! read more

I had a wedding ring made by another jeweler - the design process was terrible and the result was a real disappointment. Raffi helped me to create a design I loved, made a beautiful ring using the stones and platinum from my old ring AND finished it in time for me to leave on my honeymoon with my new ring. Throughout the process, he was responsive, professional and a pleasure to work with. Thank you, Raffi! read more

Hands down the most honest jewelers I have ever met. Craftsmanship is never shy of perfect. I have been doing business with Raffi and his son Jhonny for over a decade and my children will continue to do business with them when I'm gone. From entry level, to top tier. The one stop shop. I highly recommend making an appointment to see both suites if you are on the market to purchase a dream piece of jewelry. Thank you for everything you gentleman do. Your work is appreciated! read more

I began looking for engagement rings online and decided I wanted to buy local. I emailed a few places in the design center and Raffi replied to my email. We had good communication and I arranged a time when I would come in and visit several stores in the center. When I got to the check in counter I gave them my name. They handed me two passes, neither were from Raffi's, not a big deal I thought, I planned on coming back later and would email him to get a pass. He wasn't the only one who didn't leave a pass. So the next day I get an email that says, "I would have appreciated it if you had notified me that you weren't going to be able to keep your appointment." That makes sense, and he is correct. I replied that there was no pass for me at the door. His reply, "I checked with the front desk, I left your name @ 10:38am & you had made 3 more appointments with 3 different jewelers, which is fine, I just don't appreciate being lied to." Now maybe he did, but I certainly didn't get it. If I had I would have gone to see him. But here's the deal, calling me a liar? I come from a world where customer service matters. I read his reply and just thought, screw this guy, if this is how he treats potential customers, how would he treat me once he got my money. I have made several trips back to the center since, met with 3 really great places, and made my choice. I will never give a dime to a guy like Raffi who clearly doesn't care about customer service. My advice, check out Jewelry Art Center or Hilda at Design Jeweler, she was great. read more