Ben and Norman were amazing. Ben listened carefully and then helped me pick out a setting for my engagement ring that precisely suited my tastes. They had no trouble setting a diamond we already had. It looks beautiful -- I've gotten lots of compliments on it. Then, when we decided to elope, Norman was super responsive via email and was able to get the rings we wanted, in the sizes we needed, FedEx'd for delivery to the showroom in time for the wedding. Fantastic customer service and jewelry quality -- we recommend them wholeheartedly! read more

Sandra was amazing! I went to shop for wedding bands and she was very patient and helped me narrow down my choices. The prices are good and the band is gorgeous! read more

San Francisco Diamond Exchange - Jewelry Near Me - San Francisco, California

I have been a customer of the San Francisco Diamond Exchange for almost twenty five years. I cannot say enough good things about the wonderful people who work here. My wife absolutely loves the engagement ring I bought for her here. Needless to say, I will continue to shop here for every important gift occasion for my wife. Sincerely, Bill read more

Incredible service and wonderful staff. Sandra helped me design the most beautiful engagement ring. I cannot recommend them highly enough! 1000000/10 read more

San Francisco Diamond Exchange - Jewelry Near Me - San Francisco, California

Sandra and Ben were great to work with. My Wife and I got married in October of 2025. During the whole process from selecting the engagement ring and the wedding bands, we have nothing but great things to say. We started our search with your typical branch stores such as Shane Co's amongst many others. The level of service we received was very off-putting. Many of the stores seemed to hand you off to another sales rep if you're budget did not fall within a certain range. Not at the Diamond Exchange, from the moment we walked in, the level of service was top tier. The quality of the diamonds at the other stores were nothing like what we were presented with at the Diamond Exchange. Even when comparing similar clarity diamonds, you can tell the extra effort that Diamond Exchange goes through to ensure they are selecting great diamonds. We drove from Sacramento for our appointments and wouldn't have changed that for anything. We will be back! Thank you for your patience while working with us Sandra. - The Calberts read more

The only jewelers I'll go to! I received phenomenal service here. I stumbled upon them on Google when I was looking for places in San Francisco that carried salt and pepper diamonds. I was creating a custom engagement, that I've dreamt about for many years. I had a very specific style in mind. Round brilliant cut salt and pepper diamond, cathedral setting, natural white diamonds on the pave, and set in rose gold. They made my dream a reality! I had so many questions, because I wanted to make sure everything was exactly how I pictured. Ben is who helped me create my gorgeous ring. He was extremely friendly and knowledgeable. The whole staff there is super warm and welcoming. They truly go above and beyond. I could not be happier with the finished product, customer service, price, and overall experience. When it comes to a piece of jewelry you are going to wear for the rest of your life, you want it to be absolutely perfect, and they made that happen. I will only come here for all my jewelry needs and I recommend this place to anyone who wants amazing service and amazing products. Thank you all so much! read more

San Francisco Diamond Exchange - Salt and pepper diamond engagement ring set in rose gold - Jewelry Near Me - San Francisco, California

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I love the entire team at SF Diamond Exchange. Jessica is the most caring, lovely, professional and knowledgeable business owner. This is a family owned business which I love. She has the best suggestions in working with clients. The selection is vast with so many beautiful pieces to choose from. They are very competitive in the market with very fair pricing. Excellent prices! I would only purchase from them with the stellar repetition and trust I have received from them via referring friends and past purchases. My most recent ring is stunning and exactly what I wanted. I highly suggest going to SF Diamond Exchange, you will be so pleased from start to finish. read more

I worked with Ben to buy diamond stud earrings for my wife for our 20th anniversary. He was very responsive and found exactly what I wanted. I just surprised her a few days ago and she hasn't taken them off yet! Thanks so much for all your help! I think it was a very fair price as well and came with all the necessary paperwork and certificates. Would definitely recommend this business and I will be back the next time I need a gift. read more

We've been making the drive from Sacramento for 35 years now. The jewelry is stunning, and the expertise of the jewelers is second to none. read more

We got my engagement ring done here. We brought a family diamond and I wanted a custom setting -- unlike another jeweler we went to that barely talked to us once they realized we were new to jewelry, SF Diamond Exchange explained everything thoroughly in terms of how diamond grading and settings work and made us feel like we were in the right hands. They are experts, Ben was so nice and down to earth too. The end product was exactly what I wanted and then some, it blew me away!! I feel so grateful that my ring was made by a high quality small business with decades of experience -- it means I can trust the craftsmanship and can come to them with questions. We can't recommend them enough and will be going here for future jewelry needs. read more

Went here just to look at engagement rings, having no intentions of buying yet. But the diamond /setting prices and my dream ring alined perfectly ! Ben helped me and he was so patient and kind. He even let me look at the small inclusions on my diamond through the microscope which was super cool. They had a nice space and very friendly staff. As well as very professional. This was my 4th jewelry store going to, looking for engagement rings. And I am so glad I made the drive to just look because I found my perfect ring, which was a way better deal than the one I was going to get before checking diamond exchange out. I promise you will not be disappointed. Great experience and thank you so much for helping me find THE ONE. read more

This is the only jewelry business that my whole family trusts. We have been coming here for all types of occasions for over 16 years. Wedding, Valentines, Anniversary, even our grandchildren's jewelry as we know the quality is the highest grade. Customer service is outstanding. We trust them so much that when we leave our jewelry items for the repair, we even forget the invoice or list of items we left. We do not worry about anything. Thank you so much Jessica and everyone for your outstanding business for all these years and years to come. read more

San Francisco Diamond Exchange - Gorgeous! - Jewelry Near Me - San Francisco, California

Very pleased with the customer service that I received today at the San Francisco Diamond Exchange, setting is very nice as well, highly recommend coming here when looking for very quality jewelry for which they offer, everybody was very friendly and patient and more than happy to help, 5 Stars, hands down, thank you for your all your help read more

This place is amazing. The service is incredible everyone is so friendly and knowledgeable. I LOVE the jewelry that I've gotten there.

Absolutely great service by everyone working there today! I needed some new small gold hoops (3 total) as my old ones were no longer closing. Since I am old and my hands don't work well, Sandra and another woman took their time to remove the old ones and insert the new 18 carat gold ones. Such personalized service with many smiles! And the price was right! Would definitely return to this family business. read more

I have had multiple positive experiences with San Francisco Diamond Exchange over the last few years. It is always difficult to find a Jeweler that you can trust and so did my research to find this place. I have purchased a few items from them now and the customer service has been amazing . They communicate really well , are very transparent and their products are beautiful ! The quality of their jewelry is top notch .I recently moved from the Bay Area and wasn't able to go in to pick out a band for my anniversary . I worked with Sandra through email and phone and it was seamless. She was able to customize the perfect band for me and ship it out . I will definitely be a returning customer ! read more

Would give more stars if I could. The people are warm, friendly and knowledgeable, the jewelry is stunning, and the service is wickedly fast. I wish I'd met Jessica and her team years ago...I anticipate that I will be working with them for many years! read more

Wow 10 stars for our experience at the SF Diamond exchange. We primarily worked with Ben and he made sure all of our needs were met. He, along with the rest of the staff, was extremely kind, welcoming, knowledgeable and overall just a pleasure to work with. The store is clean and secure, and there are so many options to choose from or they will work with you on customized pieces to bring your vision to life. Ben did this with all of my wedding rings, starting with my engagement ring. I really wanted a grey/salt & pepper Diamond and Ben delivered! He listened to what I was looking for, saw my inspo photos and took my vision and turned it into reality. To say I'm obsessed is an understatement. We also got our wedding bands here, necklace, and earrings. Everything is absolutely gorgeous, high quality and you can work with the team to find items within your budget and they will help you make sure you stay within budget. The items offered in store range from classic/traditional to unique/rare/different. I couldn't recommend the SF Diamond Exchange more. For any of my future high end gem/jewelry needs, I will always go back here. Thank you to Ben and the Diamond Exchange team, you guys rock! read more

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Amazing service, very responsive via messaging. Norm and Sandy helped me make decisions and made sure I didn't pick settings that wouldn't work for my stone in the most professional and caring way. Their value cannot be beat as they can outprice or make a custom ring for you of similar style. Definitely my go to place. read more

Jewelry shopping is essential especially during covid! Well at least to me... it is! I was looking for a dainty but sparkly bracelet to pair with my cartier love bangle and a nice pendant with chain for layering. Thanks to Viv, her patience and expertise in this field, I left as a happy camper. Viv was able to work with my budget and to find me items of quality. YOU CANT BEAT IT! My gf's who were with me during this shopping haul also left with items they were satisfied with. We are definitely coming back for more. read more

San Francisco Diamond Exchange - Dainty diamond bracelet with rose gold - Jewelry Near Me - San Francisco, California

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Outstanding service! I had a delightful time stopping in to exchange some old family jewelry. Every member of the team was kind, helpful, & knowledgeable. They all took the time to introduce themselves and went out of their way to make me feel comfortable in an environment that was clearly new to me. Even Lucky the dog was part of the warm welcome. I walked away with more than fair prices, and a new business I plan to share with friends & family. read more

Loved my experience working with both Sandra and Jessica! They're so knowledgeable and give just the right amount of advice! read more

San Francisco Diamond Exchange - Earrings - Jewelry Near Me - San Francisco, California

Jessica and her team are absolutely amazing. Jessica came referred to me through a family member and I am so glad that I followed their advice and made an appointment with her. I was searching for the perfect engagement ring and could not have been happier with how things turned out. Jessica helped me first pick out the perfect diamond (yes, you actually get to physically examine and compare diamonds) for the ring and then helped me select the band. Jessica was patient with me and asked me a lot of questions about my fiancé to help me pick just the right one. Oh I also ended up getting our wedding bands from Jessica as well. Anyone looking for an engagement ring should call Jessica first! Tip: They have reserved parking on the right hand side in the REI parking lot. read more

So..so knowledgeable and helpful with helping me choose exactly what I was looking for. Jessica and her staff went above and beyond -thank you for helping me make the right choices. The quality is beautiful. The value is amazing. Thanks again. It was a pleasure and worth driving down for. Highly suggest coming down. read more

My wife lost the diamond in her engagement ring, which we'd purchased at the San Francisco Diamond Exchange decades ago. They quickly and cost effectively helped us find a replacement diamond and had my wife's ring fixed, polished/looking brand new and back on my wife's finger in a few hours. Highly recommend this place. read more

I absolutely love my 1 of a kind wedding ring! I can't wait to invest in my 5 year anniversary band:)

Purchased a pair of diamond stud earrings from Vivien at San Francisco diamond exchange and couldn't be happier with the experience and price offered! Love my new earring and will be back for a necklace in Christmas :) read more

San Francisco Diamond Exchange - Love my new princess cut diamond earrings :) - Jewelry Near Me - San Francisco, California

I love this place! My husband got my engagement ring here, and we haven't gone anywhere else since. They also helped create a custom band set and were so involved and communicative along every step of the way! Have nothing but good things to say. Also special shout out to Ben, he was the best! read more

HANDS DOWN! The best place in the WORLD to get your jewelry from! I wish I could shout this to people 100 times over. First, the customer service alone will have you wanting to buy from them! I have Never met a more friendlier staff than everyone at the DE. I went In with a friend and had NO intentions on buying a ring. NONE at all. I casually Looked around and priced a few bands for my husband. I wanted To upgrade his ring so was just getting ideas. Ben came over and we spoke briefly. Ben made me feel like family. He answered all of my questions, didn't get annoyed with my indecisiveness and eventually helped me find a ring that was amazing! Please please go if you're looking for an amazing piece of jewelry! Amazing customer service and the prices are phenomenal! read more

I don't not usually write reviews but my amazing experience must be highlighted. Making an appointment was easy over the phone, spoke to Vivien and she was extremely helpful and friendly. Greeted by Vivien again when we arrived for the appointment, met with Sandra, and we purchased a beautiful diamond necklace on this visit. Sandra gave very honest opinions, suggested options that were within what we intended to spend, no upselling or bait and switch! I personally feel very comfortable shopping here and will definitely come back for more jewelry! read more

San Francisco Diamond Exchange - Jewelry Near Me - San Francisco, California

Ben Baum and SF diamond exchange are the best! Been going to them for years from our engagement through second child :)

Ben and the team at the San Francisco Diamond Exchange are fantastic! I reached out to him for some questions and he was so helpful and no pressure. I called back a few days later and made a deal right over the phone. Stellar customer service, beautiful diamonds at a great price. The trifecta! Thanks so much keep up the great work! read more

I honestly cannot say enough good things about the SF Diamond Exchange. Ben's customer service truly goes above and beyond- I always leave feeling like family. He is the most genuine person and a true artist. Ben, the amazing Vivian, and I were able to design a both an engagement ring that showcases this beautiful diamond and a wedding band that is unique and stunning. The prices here are incredibly reasonable, and they never try to upsell to make extra cash. They always have your best interests at heart! I feel like Ben and the crew design "love art" that spreads joy- they are so much more than jewelers. If you choose them for your jewelry needs you will not be disappointed! read more

I first choose SF Diamond Exchange when I was hunting for my fiancés engagement ring. Years later we both still look at the ring and can't get over how beautiful, timeless and perfect it turned out. It's very reasonable, well under 10k and gets so many compliments on it. They really made the experience special and seemed to genuinely care about her personality and who she was to help create it. With our wedding finally around the corner, I decided to go back and they instantly remembered me and my fiancés tastes. I had a budget and they worked with me to literally craft custom earrings, going out and hunting for matching stones and pieces to put it all together and helping where they could on the price. The team really gets into the importance of an occasion and supports your hunt to find and make the truly perfect, special piece that turns into a true family keepsake. read more

San Francisco Diamond Exchange - Jewelry Near Me - San Francisco, California

Great team!!! Warm, friendly, and they have worked hard to understand exactly what I need. I will be recommending them to all my friends and family. I will update my review when I get the ring they are making for me. read more

I lost an earring with an exotic stone. I needed an insurance estimate for replacement and Ben was very helpful giving me a few written options to give my insurance company and help me replace the earrings. I didn't get any help from anyone else in the jewelry mart. Most places just carry diamonds. Talk to Ben and he'll try to get any stone you want. read more

Ben and the team at SF Diamond Exchange are amazing. I bought an engagement ring from Ben six years ago and had an incredible experience then -- so when it came time for an upgrade, I couldn't go anywhere else. Personal, dedicated to their industry and business, genuinely friendly and down-to-earth, SFDE (and their prices!) cannot be beat. I had a wonderful time exploring diamonds, and Ben would not stop hunting for the perfect stone until he found it. Couldn't be happier or recommend highly enough. read more

Jessica and her team give exceptionally personalized attention. I couldn't believe her patience with my indecision! There was so so much to choose from that it made it hard to decide, but with her keen eye and vast selection of earrings and rings, I was able to choose just what ended up being just the right thing. Reasonable prices for high end, excellent quality, unique pieces made shopping at the San Francisco Diamond Exchange something I will do every year. read more

Go see Sandra here. Very knowledgable about everything that they sell and more. She'll point u in the right direction.

We found this place 3 years ago and wouldn't think of going anywhere else for diamonds. They have a great selection. Ben is amazing at helping you find what's right for you. The pricing is amazing. I can't wait to go back !!! read more