Hockey deals is GREAT!!! Zak and Evan both are very skilled at sharpening skates! Never had a bad…read morepair(except from Logan I believe his name was) Come to this pro shop and you will not be upset!

From the owner: The shop has existed at the Novi Ice Arena since the rink opened. However, the shops changed…read moreownership in 2009. Since that time, focus has been placed on customer service, better inventory, and an aggressive approach to team business.

From bikes to golf gear & everything in between my husband & I have found great products here at…read morethe Novi location. The staff is friendly, very helpful & knowledgeable. Most of all the prices are fair & they have great deals throughout the store. I would recommend to family & friends.

The first snowstorm of the year happened a few days ago…read more My husband and i decided to visit Kensington Park. We arrived there expecting that there will be sleds, snowboards or skies available for rent. Unfortunately, there was no company around to offer snow equipment for rent on site. Searched on Yelp and found several sports shops and snow resorts that offer equipment for rent. Looking at the rent per day which is $39 per set, we decided to buy used equipment at Play It Again Sports. As we entered the store, there was already a line of parents and their kids at the register. Despite the short commotion, we were greeted by a big and tall caucasian guy. Originally thought he was the only one who worked there. Turns out there were other guys standing on the other side of the store that completely ignored us. A good suggestion for this store is for the employees to have at least a uniform or a nameplate to identify them as an employee. After finishing the last customer, the tall guy came towards and toured us around the store. He answered our return policy inquiry which convinced us into buying the equipment with no hesitation. 14 days return and refund if we are not fully satisfied. He enrolled us in the rewards program to track our order history and easy return. Great service! Speaking of equipment, this location had a lot of options for new and used skies and snowboarding equipment, for as low $20 for the shoes, and $12 poles. The lowest i could find for the snowboard with bindings was around $120. The burton shoes that is brand new was a steal for $80 compared to the online price of $180, minus the box ;-) We saw used frisbees, equipment and apparel for hockey, ice skating, golf and other types of sports. We kinda feel old to start a new hobby at a cost, so this store was the ideal place for us to get second-hand equipment. Will be back for my husband's snowboard and shoes ;-)

Jack really helped me out. Great dude. Really appreciated his patience and kindness. Pure hockey is…read morethe spot.

The new website is brutally slow. I'm in the market for new skates and had every intention of…read morebuying from Perani's. Since it has changed hands I figured I'd still shop there but found the website unusable. Too bad.

I'd been looking to get some new steel for my Graf's (about 10 years old now) and started asking…read morearound my network about skate profiling. I got passed Sasha's info. Very timely responses and lots of information (most I never had any idea about). He explained the difference in my skates vs. other brands, asked me lots of questions to see how I skate in order to get the right profile on the new steel. I'm in Chicago and only sent the new steel to get shaped Friday, had them in hand the following Thursday, talk about service! Sasha is always available to answer questions and definitely knows his stuff. Can't wait to see how my game improves!

A name can tell you so much. The PRO in Pro Skate speaks volumes. Kevin and Sasha are the pros…read morebehind the name. When it comes down do it, anyone can sharpen a skate. Knowing how to proper profile a new skate and then maintaining that setup is a true art. That's what they do. Once your interviewed and your initial sharpening is done, stay with Pro Skate for each sharpening. Especially if precision is important to you. These folks take the time to find out about how you skate, where you skate and what is needed to achieve success. A poorly profiled skate or even just a bad edge will absolutely make the difference. Skate with confidence knowing you have good edges. Pro skate is also your stop for hockey blades, holders and all your skating accessories. Even equipment sanitizing and repairs. We flew 2,200 miles for their services. 2/20

The day finally came where I came back in here to purchase my new pair of skates. They had a new…read morefeet measuring machine so I started from scratch. Grayson was my helper throughout my whole process and was very patient with trying on different skates, skating around, getting them baked, and another other questions I had. Very satisfied with the experience and price for my skates. Prices have changed a lot since my last pair 10 years ago but am very happy that they had a rewards program as well!

Solid hockey store that carries most of the major brands and has great selection. The store is…read morecurrently undergoing renovations, but when those are done I would imagine this store will be quite an experience. Overall, we have had our skates sharpened here a few times and everything was done correctly. The staff here are not as knowledgeable or experienced as Perani's, especially for goalie equipment. If you have a difficult case or unusual circumstance, I would definitely head to Perani's first. Pure Hockey has a great rewards program and is a chain in the midwest. If you go to tournaments in IL, MN or MI then staying loyal to Pure Hockey might be a good choice.

Mike the owner has always been super helpful to me. He always takes the time to make sure things…read morefit my kid before I buy them. He's actually saved me money a couple times on skates having my son pick them by what fits and not seeing the price tag.

The only place we go for skates and all of our equipment that we buy new. Mike consistently goes…read moreabove and beyond to make sure our family is taken care of, and prices are comparable to--or better than--other stores. You can browse without pressure, and when you need help, it's there--knowledgeable, genuine, and never pushy. The people here are fantastic and always wonderful with my kids. Highly recommend.

My kids get their sports uniforms here. Pretty cool designs, quality and the prices to sports teams…read moreare pretty reasonable

These guys have bent over backward for anything and every thing my teams have needed. If they don't…read morehave it they find it. It is great working with them.

Dave Reed can solve your uniform needs and competive prices. Quality work. Service is Rolex levelread more

You can get custom t-shirts with pizza on them. I love the store and the owners are the best…read more You never see family run locations anymore and this one is family run.

Everything looks good but also everything is expensive and nothing is on sale…read more I guess the craze for Stanley cup is over because they have all the color in stock upstairs. They have a lot of people working but I don't see a lot of customers.

This is a big store, the bigger DSG I have ever been to. It's a sporting goods paradise…read more I was here once before and upstairs. They have canoes and stuff on the second floor. There's a short lap track on the first floor by the shoes to try out a pair so trainers. They did get rid of their guns. Their sales section is up on the second floor. I have a huge selection of canoes and kayaks too. They have so much stuff, it's mind boggling. They even gave gold bling putter covers. Evidently Saturdays are for the boys. I must have missed that memo. They have wading boots that are taller than me even. 4-wheeled golf carts that are as big as a stroller and fold down like a stroller too.