The day finally came where I came back in here to purchase my new pair of skates. They had a new feet measuring machine so I started from scratch. Grayson was my helper throughout my whole process and was very patient with trying on different skates, skating around, getting them baked, and another other questions I had. Very satisfied with the experience and price for my skates. Prices have changed a lot since my last pair 10 years ago but am very happy that they had a rewards program as well! read more

Bought some skates here awhile ago, Ava helped size me and put me in skates that are a WAY better fit than my previous skates. I also have been getting my skates sharpened here since I moved. 10/10 service everyone was so nice and helpful! The store is always clean and stocked:) read more

Pure Hockey - Hockey Equipment Near Me - Troy, Michigan

Solid hockey store that carries most of the major brands and has great selection. The store is currently undergoing renovations, but when those are done I would imagine this store will be quite an experience. Overall, we have had our skates sharpened here a few times and everything was done correctly. The staff here are not as knowledgeable or experienced as Perani's, especially for goalie equipment. If you have a difficult case or unusual circumstance, I would definitely head to Perani's first. Pure Hockey has a great rewards program and is a chain in the midwest. If you go to tournaments in IL, MN or MI then staying loyal to Pure Hockey might be a good choice. read more

I would say the customer service was bad, except that there wasn't any. Went to look at a new goalie stick for my son, but of the 3 3 staff members I saw working, not one of them greeted at us let alone asked if we needed assistance. I made eye contact with all three, who looked at me and looked away. The place was not busy- only 2 other customers, and only one of those was engaged with staff. We went back to the goalie area and looked ourselves, then tried to get the attention of any one of the staff, but one turned his back, one walked by looking straight ahead, and the third approached a man who had just walked in the door to see if he needed help. It was extremely frustrating. We won't be going back. read more

Store just opened, went in the first week to pick up some socks, undershirt, and misc stuff. (and mostly to check out the buzz in the hockey locker room) Compared to the other TWO MAJOR hockey stores, this place definitely has a more "adult" feel to the store. The merchandizing is professional and what I'd expect from an actual "retail establishment" I noticed they have plenty of seating which I know when I was a kid my mom would love it. I noticed there were some hockey mom's just hanging out while their kids were running around which is always nice to see! Store management doesn't' have the attitude of "I'm going pro, where did you play" that I'm used to getting at the other TWO MAJOR hockey teams. -- RANT --- That is one of the big reasons I don't like buying my gear from the other TWO MAJOR stores is every time I go in looking for something, some 19 year old kid gives me the up down like I'm some pylon in the D leagues... I was dishing sauce before you were born junior... --- END RANT --- The selection of gear (number of SKUs) is good, but not quite as much as I expected. I think it could also be that hockey is out of season and the store is trying to figure out what's up. However the quantity of items in stock is excellent and it's super easy to get in and out of the store. As a hockey guy, I would want more hockey gear, and less swag... but I suppose that swag is high gross margin, and the average person can walk in there and buy someone a gift. One last detail: the designer for the store purchased "Big Ass Fans" brand fans, which is really awesome. It's a detail that shows me that they actually care about the overal image and feel of the place. It's one of those details that maybe 1 out of 1000 people would notice, but I did, and guys that know, know that there are cheaper fixtures out there but those fans are the best. Keeping customers comfortable in the store is certainly top of list for them. I'd go 5/5 on Total Hockey if they can up their SKU count. I'm a fan of Total Hockey, but as of week 1 being open, they don't quite have enough SKUs to be a "superstore" Another ding is they don't have a fitting room, which may not be "necessary", but I needed one to try on a shirt. Had to use the bathroom. (and the bathroom didn't have any hooks to put up my shirt while I was trying one on... (again minor ding) Also I processed a return as my socks were the wrong size and it was really easy, and everyone there was nice. read more

Pure Hockey - Hockey Equipment Near Me - Troy, Michigan

This is definitely the best hockey store in the local area. There's a great spot for testing hockey sticks out prior to purchasing. Well lit and very organized. I bought my hockey skates from there and they are very helpful with anything you need. read more

We live in Livonia, but travel to the Troy store because of Darren. We've been buying goalie equipment for several years and always know we can count on him for personal service. We drove out this week and he repaired our son's trapper, while we waited. It's not the first time he has done something like this. He goes above and beyond and we appreciate it very much! read more

I highly recommend Pure hockey in Troy. They have a goalie expect just call ahead make sure he is there. Darren was so helpful with our son! We had to get new pads, pants & he fixed his dangler! We were extremely happy!! My son loves his gear read more

I would normally rate this as a 3, but due to what I consider the best skate sharpening in town, I give it a 3. The store is huge. Too big for the inventory, and it gives the feeling that it doesn't have a lot of inventory. Granted if it were in a store half the size, it would look packed. I have bought some equipment there, but the selection was limited. I got a girdle and shell, typical list price, but there were only one pair of Warrior and one pare of Bauer. Went with the Bauer, and love them, I just wish they would have had a few more selections. My only other dig is that for sale items, you should go to Peranni's. They have a great selection and many closeouts. Total Hockey is just closer to me, and like I said, the skate sharpening is the best in town. Which I consider a high bar being in Hockeytown. One other recommendation is to get the Platinum level of their Rewards. It is $49, butyou get a $50 store credit, you earn rewards, and best of all, on Tues. & Wed., you get a free sharpening. read more

Darren was amazing with our son, spent a ton of time with him and sent him home to think about it before we order. He took the time to connect with him and shared very valuable information with our goalie. Will always return to this store. Everyone else in the store is also very friendly and eager to help - great experience overall. read more

Swung in today to try on some skates. Nick the assistant manager was running his A*S off. He was split between a few people and was helpful and courteous to everyone. He helped me into a few different skates until I found the right one for me. He was patient and knowledgeable, something that to momma teaches ya. But traits that you can't teach. I have had nothing but great experiences coming here and staff like this keeps me off line and keeps me coming back for all of my hockey needs. Thanks, Nick. Cheers read more

Very helpful people! Darren is awesome!! He fit our son with goalie gear and took his time and we learned a ton!

My 4-star rating was apparently premature because this location treated a friend and I quite poorly during the holiday season. The Troy location didn't know about a promotion that every Total Hockey was running starting in October. They also wouldn't honor the promotion on certain items claiming that they weren't included (they were, I bought the same things with the discount at the Novi location). I unfortunately wouldn't recommend the Troy location to anyone after this, but still have a very high opinion of the Novi location where the employees have been nothing but helpful, friendly, and now apologetic about how the Troy location treated us (and my opinion of the Novi store is based on about a dozen visits, I've only been to the Troy location twice but the second encounter was more than enough for me). read more

Darren and his team are all excellent and give great recommendations. If you are looking for great gear and an enhanced experience then you can't go wrong at this Pure Hockey! read more

Service is great! Loved the selection of clothing. Needed a shirt for a Red Wings game and this was the place to go. All had a nice clearance selection. The store manager JR is fabulous! Super knowledgable and very helpful. Seems to go above and beyond for his customers. read more

Awesome selection. If you are looking for anything hockey related (playing hockey) you can find it here. For the 3rd year in a row, all my nephew wanted for his birthday was to go to Total Hockey and sucker his uncle into buying new gear. Thumbs up! read more

I had been going to other local hockey shops for my boys and one of the workers named Dalton was wonderful here. This is the kindest young man and very helpful. Whatever you do make sure you keep him there, he is the only reason i will come back. read more

I needed to get a skate repaired and brought it to total hockey in Troy. They screwed everything up that they could. First they had to order the part, when it arrived they told me they would only hold it for 24 hours, I wanted it installed on my skate that I left with them. When I picked up my skates they had cross threaded four screws to the point that I needed the rivets they screw into to be replaced. They took a twenty minute job and turned it into a four day disaster. I wont be going back for anything. read more

JR the manager always goes above and beyond to try and make things work. He cares so much and will not give up until he finds a solution. My daughter is on the ice 4 days a week and he helps when no one else will. If you ever have a question he will answer it. Bottom line he always leave me feeling like I could shop nowhere else. read more

We have used this place to sharpen our sons skates several times and they are very helpful and knowledgeable. We will definitely be back when buying new equipment. read more