My oldest daughter was given a garnet stone (which was my daughters birthstone) from my mom when she passed & my daughter wanted to have it placed in a new setting for her upcoming wedding. We had seen Jonathan's beautiful & creative work & were excited to have him work with us - it made it extra special since Jonathan had known my mom & had grown up with my daughter. Jonathan & my daughter met & discussed her wishes & within a couple of days, had some pics to show my daughter. After a few tweaks, my daughter was excited. Jonathan met us several weeks later with the finished ring & brought it to us & we were ecstatic with the final result! As I saw my daughter marry the "love of her life", & saw the beautiful ring on my daughters finger that Jonathan created with my moms stone, I felt my mom was right there with us & smiling. read more

I am so grateful to have won a set of gorgeous diamond stud earrings courtesy of Privee Diamonds Direct and All Things Alpharetta! Jonathan and Emily were incredibly welcoming the moment I arrived and by the time I left they felt like close friends! Jonathan's love for their clients and our community is so beautiful to see! It was clear he is passionate about helping others discover/create something truly special. The showroom is pristine and curated to ensure you feel like a red carpet guest! We also discussed options for repurposing a ring to create new meaning and symbolism. I can't wait to work with them on this project! Privee is an absolute gem of a local business, owned by someone who is passionate about helping others, and enhances our local community. I was incredibly impressed! read more

Jonathan and his team are absolutely amazing! They designed the most incredible custom setting for my mother's 40-year-old engagement ring. Jonathan even sourced custom cut and sized stones that made the original center stone shine like never before. From start to finish, they made my vision come to life, perfectly balancing breathtaking design with a budget that worked for us. The craftsmanship, attention to detail, and personal care they put into every step truly made a dream come true. I couldn't be happier with the result and highly recommend them to anyone looking for something truly special! read more

My experience with Jonathan Paz at Privee was unmatched. His creativity in designing a ring for my wife for our anniversary was outstanding. Jonathan's level of responsiveness to questions and his ability to meet a very tight anniversary deadline were both amazing. My wife was thrilled to receive the ring; kudos to Privee for making this entire jewelry buying experience such a pleasure!! I would recommend Privee and Jonathan to anyone looking for top flight service, knowledge, creativity, trustworthiness and value in their fine jewelry purchase. read more

Working with Jonathan has been an exceptional experience. His friendly demeanor, extensive knowledge, and unwavering dedication to creating memorable experiences for his customers truly set him apart. Jonathan is fair, honest, and a pleasure to work with. When I collaborated with him to design a beautiful engagement ring before he founded Privée Diamonds Direct, his expertise and passion were evident. Naturally, when we needed a ring repair, I was eager to work with him again, knowing we were in the best hands. read more

I was looking for something special in a bracelet for my son, and I met Jonathan from a referral. He and his wife Kaylee were very helpful; they had a great selection of men's bracelets ! Jonathan can create an individual design in rings, necklaces, bracelets, and other pieces of jewelry! I asked him about that. If you are looking for personal attention! Go see Jonathan! Here are some pics of his jewelry ! I was very impressed and happy! read more

Had a fabulous experience. I have quite a few pieces of jewelry that my mom left me after she passed. I was excited to finally get some of her personal pieces resized so that I may begin using them. Jonathan was also very patient going through a bunch of her items to determine costume via authentic. I am super excited about re-designing some pieces in the near future. Thanks again Jonathan for your personal and professional service. read more

10/10 overall amazing experience. My fiancé and I came to Privée and worked with Jonathan to get our wedding bands sorted out. He walked us through the endless possibilities, showed us several options that fit our vision, and helped us get the process started. I truly recommend giving Privée a try if you are in the market. Nothing beats this kind of customer service! read more

I needed to replace a lost set of diamond earrings. Privee did an amazing job of upgrading the stones to a larger, cleaner diamond, with endless sparkle & fire! I could not have been happier with their service and products. I hope to use them again for an upcoming birthday gift for my wife. read more

Jonathan always, and I mean always, goes above and beyond. Not only does he have the best selection and variety, but he is so easy to accommodate every need. He always delivers on time and quality of his products. I never have to shop around anywhere else, he has my business for life. read more

Privee totally got my vision and worked so hard to make it come to life!! We shopped for rings all over, Miami, WPB and no one quit got what we wanted so we went to Privee and they nailed it! We are so happy with the results and couldn't recommend them more!!!! 20 stars!! read more

We used Jonathan for both our engagement ring and wedding bands, and couldn't be more thrilled with the results. Everything was custom to our exact preferences and feel so personal to us. We can't wait to wear these rings for the rest of our lives read more

Jonathan listened and created the ring I could only imagine. It is beyond gorgeous and I am so excited to put it on my finger every day. The detail and guidance from Privee is beyond personable and considerate. Five star experience. read more

cannot recommend Jonathan and his staff enough! they have amazing service, and a great selection to choose from. they walked me through the process step by step and my jewelry looks awesome! highly recommend! read more

I have trusted Jonathan twice now to take sentimental pieces and repurpose/enhance them! I am very pleased with my experience working with him and the final product! I highly recommend him to all! read more

Personalized service, attention to detail and a highly satisfying outcome. Looking for a jeweler that is highly skilled, creative and delivers, its Jonathan and Privee Diamonds. Highly recommend. read more

Jonathan was amazing at taking an old wedding ring and resetting it into a beautiful necklace. Showed options about setting and necklace choices that made it feel unique and good pricing. read more

The lady's at the booth were so nice and helpful :) the bracelet and ring collections are gorgeous and everything is super good quality!!

Outstanding service and even greater products! Privée has anything you want! I highly recommend for all your jewelry needs!