The BEST jewelry store in town! You name it, they do it. I've had my watch battery/band replaced, jewelry repaired, and even sold gold. They pay attention to detail and give back your jewelry like it's brand new. They also custom make anything you can imagine. Great personalized service. I will always come back for all my jewelry needs. read more

I'm embarrassed to admit that my husband and I did not do our due diligence when we were engagement ring shopping ten years ago. I was having difficulty getting the diamond and ring design I wanted for the price we were willing to pay. After being disappointed by several jewelers who gave us realistic expectations, I shared with my co-worker our troubles. He referred us to Prim Jewelers. After we met with them, we were ecstatic. They were going to give us what I wanted at an affordable price. Now I know why: I've wanted to trade-in my engagement ring for a new diamond and setting. I started researching how much we could get for it and discovered that my diamond is EGL INTERNATIONAL certified. As you may know, the lab has received criticism for diamond over grading and shut down in 2014 to save their reputation. Our "F" color "VS2" clarity diamond is, in reality, an "H" color "SI2/3" at best under GIA standards. We totally overpaid Prim Jewelers for an inferior product. As one reputable jeweler stated, "EGL certificates originating from Israel, Europe, or elsewhere other than New York and Los Angeles are for all intents and purposes fraudulent." I tried to verify the diamond certificate online recently. Maybe it's because they're out of business, but the certificate number could not be found. I will probably get next to nothing for this diamond and need to pay full price for a quality GIA-certified engagement ring. Thankfully my husband and I are in a better place financially to do so. Hard lesson learned. Prim Jewelers should be ashamed of this practice. read more

I just got back my engagement and wedding ring because it needed to be resized. It looked exactly like the day I picked them out! Sossie and her family are amazing!! I always send people here if they ask about a jewelry store. I highly recommend!! read more

Prim Jewelers - My engagement and wedding rings. Absolutely beautiful!! - Jewelry Near Me - Orange, California

I had a gold cigar band remade and I couldn't be happier. Prim Jewelers made excellent recommendations as my ring was VERY thin. It got caught on a door and split and they recommended for everyday use I add gold to make it thicker. This ring was the first ring my dad ever gave my mom so it took a lot of trust to pass it on and have it remade. Thank you so much for remaking my ring! read more

Prim Jewelers - Before - Jewelry Near Me - Orange, California

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I recently had an Engagement ring made by Prim. It was exactly what I asked for for a remarkable price. I could not have asked for better service. My fiancée absolutely loves the ring. I explained what I wanted and had the ring in my hand less than 10 days later. Will definitely be coming back for all my jewelry needs. read more

Prim Jewelers - Jewelry Near Me - Orange, California

We've been going here for years! Engagement ring, wedding bands, anniversary jewelry. They have a great selection and friendly knowledgeable staff. I'll be heading there again soon for a ring resizing and I know it'll be smooth sailing as always. read more

I just picked up the most GORGEOUS ring! Took Sossie my old wedding rings and a photo - and she created this incredible masterpiece! I am so so pleased, and will definitely come back for future projects!!! read more

Prim Jewelers - Jewelry Near Me - Orange, California

Sossie did an amazing job on my wife's upgraded wedding set! My wife is thrilled and it was a great overall experience working with Sossie at Prim! They are efficient and an awesome value! I won't go anywhere else since this is my second great experience with them in buying a wedding set for my wifey read more

Prim Jewelers - Jewelry Near Me - Orange, California

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I have lived in Orange over 40 years and it wasn't until recently I discovered a "gem" of jeweler right in my neighborhood! I had several treasured rings I had acquired over time, and now they all were just a bit too tight. I met with Sossie and gave her one ring to begin with, and after being both pleased with the price and workmanship, I brought in 7 more rings to size. Sossie gave me a great price to size the lot, and all rings were completed in a week. Prim Jewelers also buys gold, so I went through a lot of my necklaces, bracelets and rings that did not "spark joy" anymore, and showed them to Sossi. The price of gold is quite high currently and she bought every piece I brought, for a very fair price. I highly recommend Prim Jewelers.....I just wish I ventured into their store years ago! read more

I was a customer of Prim for many years, but no more. The band my husband had custom made and the halo set 2.68 solitaire were anniversary gifts. The bands diamonds constantly fall out. When I returned to the store- they charged me to replace the stones. The halo design literally broke like you see on the picture after one year. Thankfully it happened at home and I found my diamond. I took both pieces to other jewelers for a second and third opinions to be fair. Both said it was poor workmanship and the design of the band was flawed so the diamonds will keep falling out. The other jewelers couldn't believe Prim would put such a large diamond halo in such weak prongs. I never went back to get either fixed. They are smooth talkers, but not very honest in my opinion. The third picture is my new setting from a different jeweler- lifetime warranty . read more

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All my family members in Orange County have gone there for years and always received first class service.

My parents have used Prim for years and took me there when I was looking for an engagement ring. Sossie picked out a couple of diamonds for us to look at and they were gorgeous. We picked out a diamond pretty quick and started going over the styling. She was very helpful, and diplomatic, during the process, and really made sure that we were all on the same page. When I finally proposed, my girlfriend was stunned. It is just a perfect ring. She kept pointing out little things saying "I like how you chose to do this this way," etc, but really it was just Sossie knowing what looked good and making the ring that way. We will absolutely be back when it's time for wedding bands. read more

My heart was broken because I accidentally drove over my Sterling silver ring which has sentimental value. It was flattened and I thought it was a total loss. However, the sun shined again when I found Prim Jewelers , met George and his friendly staff. George took one look at it, went to his workbench, less than 5 minutes returned with my shiny silver band ring!!! My heart is mended , George IS THE BEST!!!! read more

Great service! Reasonable prices :-) I got one gold ring enlarged and my wedding ring repaired , The gold band was split at the back of my finger. Very trustworthy and timely repair. I plan to go back for some silver work :-) read more

My family has been using Prim for years and my brother had got his engagement ring designed and made for his now wife 4 years ago. So when it came time for me to get a ring I knew exactly who to go to. I had some diamonds from my grandmother and Sossie gave me some ideas of what she could do with them. After a few designs, I really liked a recommendation and gave Sossie the go ahead to design and make it. After a week and a half, I received a computerized image of what to expect from the ring. And after another week the ring was ready. It turned out so beautiful and elegant I could have not asked for anything else. When I proposed, my now fiancé could believe how pretty the ring was and she has been receiving compliments from anyone that lays eyes on the beautiful ring! read more

I was so happy to have been referred here! Now I feel like I should do my part to spread the word. I recommend Prim to anyone who wants personable, professional service. Business is run by a family and they go out of their way to make sure you're completely satisfied. Sossie, the daughter, is a sweetheart and even cleaned my wedding ring while we chatted about what I was looking for (free of charge). Will definitely go here again if/when necessary! read more

Thank you so much Sossie! Prlm Jewelers has been in Orange for years. Everyone knows how great their merchandise and service is. So when I was having an issue with my wedding ring I stopped by and Sossie took care of it on the spot and within minutes. I highly recommend Prim Jewelers. read more

Every time I go to Prim, Sossie takes care of me. She is always there to give me her honest opinion and never tries to up-sell anything. When I was looking for an engagement ring, I showed her what I wanted off a photo from Pinterest and she told me exactly how she'd recreate it. She has an incredible eye for details and great taste--seriously. She knows what's in and what works for me. Seriously, see Sossie at Prim! read more

I purchased my wife's engagement ring and wedding band from Prim Jewelers. It was exactly how I had imagined it would be and more. When I proposed, my wife was speechless and how good I did! Thanks to Sossie and George, my wife received her dream ring. I will be back for many more anniversaries and special occasions to buy more unique pieces. read more

Prim Jewelers has been used by a few different people that I know so when it was time for me to get an engagement ring I went to check it out and talk with Sossie to give her an idea of what I was looking for. As soon as I started explaining what I wanted she understood what I was going for and together she helped me design an elegant ring that was exactly what I was looking for. My fiancé loved the ring and constantly gets stopped mid sentence when the person she's talking to notices how beautiful the ring is and wants to see it. I highly recommend going to Prim for your jewelry needs. read more

Every time I've gone into the shop their customer service has been on point and everyone is so sweet! My family has been going to Prim for years! read more

Buying and repairing jewelry is something that always has me a bit paranoid. I always feel like I am not sure what I am getting, and don't know the right questions to ask. I guess you can call me a big ignorant about the process. However, and it's a big however, I felt like family at Prim. They are less about sales and more about guiding you to what you really want and need. After leaving with my gift in hand, I had no reservations about the quality and treatment I received. The family style approach is something I greatly appreciate about these folks! read more

Prim Jewelers has consistently been one of the best for 20+ years ! They have always given me great quality, value, and service. Go see George and he will always take good care of you. I highly recommend ! read more