Specialties
Preferred Flooring is a full-service commercial flooring contractor serving West Michigan since 2010. We specialize in commercial carpet, carpet tile, luxury vinyl tile (LVT), sheet vinyl, heat-welded resilient flooring, rubber flooring, and other high-performance commercial flooring systems.
We serve general contractors, property managers, business owners, and institutions across healthcare, education, office, retail, industrial, and commercial spaces. From pre-construction planning and substrate preparation to installation and final walkthrough, our team focuses on clear communication, jobsite professionalism, manufacturer-aligned installation practices, and durable results.
At Preferred Flooring, we do not just install floors. We help protect the long-term performance of the spaces our clients depend on. Every project is handled with precision, integrity, and attention to detail because quality is the standard.
History
Established in 2010.
Preferred Flooring was built on a simple standard: do the work the right way. What began as a small, service-based flooring operation has grown into one of West Michigan’s trusted commercial flooring contractors.
Our growth has come through craftsmanship, consistency, and long-term relationships with clients who value professionalism and reliability. Over the years, we have continued to invest in our team, training, product knowledge, and project systems so we can deliver flooring installations built to perform.
Today, we partner with general contractors, property managers, businesses, and institutions throughout the region to deliver commercial flooring solutions with the same values we started with: Quality, Knowledge, Integrity, and Eminence.
Meet the Business Owner: Daniel G.
Daniel Gonzalez is the hands-on owner of Preferred Flooring. He built his career in the field, learning the trade from the ground up and developing a deep respect for craftsmanship, accountability, and doing the job right.
Since founding Preferred Flooring in 2010, Daniel has focused on building a team that values precision, discipline, clean communication, and continuous improvement. His leadership style is direct and standards-driven: invest in people, protect the client’s trust, never cut corners, and keep raising the bar.
For Daniel, success is not about talking big. It is about showing up, doing the work right, building lasting relationships, and earning the company’s reputation one project at a time.
