My engine overheated in Emerald Bay after sucking sand into my impeller. I made it out of the bay…read morebefore shutting her down. I called the Geico (US BOAT) insurance company for a tow and sat on hold for an hour - there I was drifting toward the rock cliffs - getting closer and closer - too deep to drop anchor, I was getting pretty nervous. (Oh! Geico Boat Insurance AIN'T Geico Auto - different culture - different everything - don't fall for it!) I called Captain John (Owner of The Lake Tahoe Boat Co.) - he answered his cell immediately and told me to drop anchor anyway to slow my drift toward the rocks. "I'll come and tow you in right now if you can't reach US Boat!" Well, Geico never answered so I called the number for emergency boat towing in the Tahoe keys and they came & towed me in. Here's a guy (Capt. John) who owns & operates several businesses - like all businesses, suffering labor shortages, and he personally offers to drive to the keys - get in his boat - and tow me home.... Very rare/exceptional customer focus - Daryl, Megan, and everyone at Lake Tahoe Boat Company are the best! Glad I met Capt John!

I just moved to Tahoe from San Francisco. I'm used to have a one stop boat shop for storage,…read moremaintenance, and parts. This place is great! I just brought my Mastercraft X80 there for trailer/dry storage. It's a steal at their price for monthly storage. I was able to get a bunch of boat add ons and some spare parts at a very reasonable price. Very centrally locates as well. A must check out place for your Mastercraft or boat!

We've been boating on Lake Tahoe for 20 years and this place is the best. The staff are friendly…read moreand very helpful. You can get some great food to take with you on the boat. They are open early and stay open late. Definitely our first choice !

Always great customer service. Renting jet ski's was easy and a BLAST! This company always makes…read moreour vacation water sports fun sensational!! Thanks Obexers!!!!

Stopped in because I saw a few Rivas in storage through the window. Always been a fan just had not…read moreseen one in person. Once inside I was greeted by a very kind gentleman named Nick. He was so happy to show me the different boats as well as their restoration facility. I bought a hat and a flag. It was the least I could do to support such a welcoming group of individuals. Looking forward to my next visit and learning more from these folks.

I don't have a boat, love classics (wood boats) came here for pics a smile and merchandise…read more Staff is so friendly.., My Father and Brother built boats. Sport fishers, but as a Pet Project, they bought Betty Whites (actress) classic and refinished her. I wish I had pics to share. But this was one of the sport boats

Kyle (sales) and Justin (finance) are awesome. It was easy and they are very open, transparent, and…read morehelpful. Their service person was also very helpful identifying parts for my snowblower mount. Nice people.

The reviews for them are on par with their customer service. Which is non existent. I wanted to…read moregive them money and my business. No one wants to help on the phone. They keep passing the calls to extensions that no one picks up. They put me on hold 3 times and never came back on the phone. This company isn't going to survive long.

I have been using this shop for the past year and I am very pleased to have a quality shop here in…read moreSouth Lake Tahoe. I've been dealing with TJ on my sled services last year and this year was able to purchase 2 new 2017 PRO RMK 800's with the help of TJ. His willingness to go above and beyond to help with customer service is amazing and refreshing! Dominica in the finance department is awesome as well with her professionalism and ability to make the purchasing process seem less and easy! Thank you for all the help and I would highly recommend this shop for all your services and new purchases! Thank you

So much for supporting local business. It was a big waste of my time and money. Lesson learned.read more

We've been storing and winterizing our boat with Custom boat for years. Everyone there is so great…read moreto deal with -- we especially love Ryan (even though he's a giants fan). Any issue we've encountered, even during the busy summer, they've always come through and kept our boat on the water. Loyal customer for life!

Very disappointing…read more If you want to waste your time and ultimately not get your boat maintenance completed- this is your place. After 6 weeks, unfilled promises, and limited response- we picked our boat up and will not be coming back to this place for our boats future maintenance. Save yourself the trouble and go elsewhere.

We all know what BOAT stands for - Bust…read moreOut Another Thousand . Hey it's a lifestyle and you got to pay to play , so deal with it . That said what really made me happy was 2 very important points. First of all they beat thier competition by over $20.00 . And second , I called for parts availability at 4:15 Friday afternoon . Mike the owner stayed late so I would have time to drive up and get the parts I needed. Price , value and service is what makes them worth the drive. And I'll toss in a couple of extras. Very approachable and exsteamly knowledgeable staff . So if your going for the boating life

amazing work and affordable price. My boat looks amazing and is running like brand new.read more

So happy they can get me get my boat un-winterized and ready for the summer! There price is great…read moreand it includes a check of all my boat systems to make sure the boat is in tip top shape before we head out to the lake!

Very rude and unhelpful employee. We will not return to this store. Horrible customer service…read moreresulted in not making a purchase.

Steve at Z-Marine has helped me with my boats for many years. I have him do service on my boats and…read morehe always treats me very fairly. He is very knowledgeable and it's nice to know you are speaking with the owner, he takes great pride in delivering excellent customer service. I just read a review from Issac N. from 2024 and it prompted me to write this review. I don't believe a word of his post, because I've dealt with Steve for over 25 years and can't imagine him treating a customer of potential customer poorly.

Steve is the owner and he is an honest businessman intent on taking care of his customers. I…read morerecently purchased a boat from Steve and he and his employees took great care of both my new boat and myself. The boat had some issues from the previous owner that arose shortly after purchase. Steve helped me get back up and running quickly so I could be on the lake with my family. I am very impressed with his integrity and honesty. Most importantly my boat runs perfect. He has earned a lifelong loyal client. John Lake Tahoe

I had Ultimate put another engine in my boat. This was no key turn engine. They had to take parts…read moreoff of my old engine and make them work on the new engine. ( it was a refurbished engine ). It was no easy task not to mention this new engine had closed cooling so there were all these new parts that the tech was going to have to figure out where to fasten since the boat was not designed for it. They did an AWESOME job. My old engine had a red carbon fiber cowling and the new one had an ugly black one. I didn't ask him to put the old one on the new one, all I said in passing was " man I really love the old red cowling so much better". When I got the boat back they had figured out how to fasten the old cowling on the new and had made custom cut outs so that it would fit and it looks awesome. The boat was super clean when I got it back and all the new parts were bolted on in perfect places and it was so professional looking. Bill and Bob and the other techs were great to work with. My family and I are really excited to be on the water this summer! Thanks Ultimate.