I chose to visit Monterey recently for a little piece of home, and I wanted to visit my favorite small businesses at Cannery Row. Stunned, I saw that stores changed around some and new businesses stepped in--one being the Pearl Factory.
What drew me to the Pearl Factory? I had time to kill before my reservation at El Torito and the novelty of choosing an oyster for a pearl. Their whole ritual felt insufferably cringe. As a cultural bearer and beader, I can confirm that they drilled the indignity of cringe into my person through tourist-trap k'omé nonsense.
I can confirm that this what justifies the $18 price (before tax)
* $12-15 for a B-Grade round pearl (at least 1, as marketed, because some oyster may contain more)
* $2 for choosing the oyster
* Complimentary cleaning of the pearl and drilling into the pearl to mount it
What cheapened the experience?
* The opening ritual: easily the first embarrassment. There was no need to make a public announcement for the opening that involved a big bell. I was not comfortable with it, and expressed discomfort in it for the whole "aloha" shout. It cut out $10 of the experience for me.
* The lack of knowledge from the sales clerk and overselling basic metal-smithing methods undermined the experience. I am a jeweler trained for beadwork and smithing, and the sales clerk tried to convince me the lost wax casting system as an exotic commodity to convince me to buy a setting for the pearl. I kindly remarked that I do silver-smithing and am familiar with the process. They then tried to sell me on the metaphysics of the pearl in Polynesian cultures, which sounded more like 1950s tourist trap lingo and unpublished EXCEPT for the Tahitian pearls, which I confirmed as honest. They lacked a history of Monterey bay's own western pearlshell, the freshwater mussel that is a protected species traditionally used to make jewelers by local Native Nations, and it showed. This cuts into by $5.
* Pushing customers to buy a mount for the pearl or having the choose your pearl as a complimentary to a $99+ purchase. A couple of other customers looked around the store during the same time and I paid attention to how they were served, too. After having my pearl drilled for mounting, the sales clerk kept pushing me to buy a mount there, but I kindly told her that I planned on using it for my beading practice. That only changed the topic to encourage me to post my work to credit the business. At the same time, she and another clerk pressed the couple in the store to buy a pearl bracelet. They also looked uncomfortable, but dragged along. Personally, all the designs in the shop were tacky and mass produced. The store lacked signs crediting the designers, or anything that held a significant touch like an explanation card for the symbolism of the setting. It made the jewelry worthless to me and not an investment in art and taste.
My experience summed up is best a shoddy $4 cocktail trumped up to $20.50 (after tax as of this posting). This is confirmed when I spoke to the small businesses in Cannery Row who remarked how predatory Pearl Factory is to its customers, which transformed into a mini-salon on the second floor with other folks targeted by Pearl Factory's practices.
If you are looking for novelty with sincerity, then I recommend the long-standing businesses in the area. The consensus from the gathering recommended Kochiya Pearls & Gems if you are staying within the Cannery Row area. read more