I have a few remarks about this store, as a traveler and as a purveyor of fine clothing.
Most of Para Nada's cool hippy clothes are NOT fast dyed, which means there's no fixing agent added to the clothing to prevent fading. The first time I bought a colourful sweater from this store in my naive 20's, I was shocked at how much colour bled out of this "cool machine wash, hang dry" piece of clothing. A friend of mine ignorantly put her fast dyed shirt from Para Nada in the wash with other clothes, and it dyed them all the same colour to her horrible chagrin.
Para Nada gets most of their clothing from the same place that every trendy hippy store does: Nepal or India. You can buy clothing by the pallet there, meaning you can buy hundreds of pieces at cost. They're all cheaply made, usually under questionable conditions, and then hyper-saturated with dye so they look bright and wonderful for the western consumer. Unfortunately, after the first wash most of the dyes come out.
You should always try washing such clothes in cold, salt water, or use a fixative. Unfortunately, these hyper-dyed clothes from south Asia will never retain all their dye. It's basically a marketing gimmick for people who love colourful clothes. You'll be disappointed after the first wash.
Recently a friend gave me a hand-me-down shirt that was a beautiful, saturated red. I looked at the label and it said "Para Nada", and handed it back to him. No thanks! I don't want to have to hand wash clothes that will pour out dye and make my bath tub red!
Para Nada has an absurd markup on these clothing pieces as well. Most hippy stores sell plain shirts for about $10-15. Para Nada? You can see prices of up to $30 for a shirt there. These shirts after only a couple of seasons begin to suffer from technical problems. The buttons fall off, the edges become frayed. They are not built to last. In India and Nepal, these shirts are not worn by locals because they are too cheap to last in the climate. These clothes are made cheaply in developing nations to be exported to the west at significant markup, and Para Nada's is one of those stores who has been happy to jump on the bandwagon.
If people only knew what the wholesale cost was vs. what Para Nada is asking for at retail, they would never go back to this store. Their Mala beads are the biggest offense of all, marked up by at least 50%, if not more. The local warehouse in Vancouver that sells them to business owners sells them for $10-20 a piece max. These aren't "unique pieces", they are sold en mass from Asia to the west so that yuppies can think they are buying authentic spiritual relics of the orient.
My final gripe with this store is the smell. Is the owner not aware that there are a lot of people in the modern world with sensitivities to fragrances? My friend can't even WALK BY Para Nada on the street because it could trigger a migraine, let alone walk into the store. I'm sorry to be crass but anyone who thinks Nag Champa is the most wonderful incense in the world doesn't understand the fake crap that goes into it. Speaking of incense, theirs is the most expensive on Commercial Drive! You can buy Nag Champa by the carton in Little India instead of paying for individual packets at exorbitant prices at Para Nada! It's one thing to sell incense, it's another to be burning it all the time. Most stores know to keep things fragrance neutral.
The only redeeming factor of this store is the fact that it sells drums and decent carvings that I haven't seen elsewhere. On the whole though, as a textiles store, I have seen Para Nada's prices go up and up over the years, with little improvement in quality. Maybe their rents are getting too high? I don't know. Either way, after years of being disappointed I won't be going back. read more