This branch of Paperchase is located in the Icon Outlet above The O2 arena in the Greenwich area of London.
The store is probably one of the most poorly-decorated and hideous Paperchase stores I've visited - being in an Outlet mall the store is pretty small but one thing which caused bother to my eyes was the disgusting yellow back-wall which didn't fit in with the rest of the store - I admit at the checkout it stood out and looked okay but the fact it continued past the checkout onto the back wall made it worse - it wasn't even fully painted and it looked like a building sight in process where they were taking all the shelves out of the store, ready to re-decorate which obviously wasn't the case.
Like many branches of the chain, they had multiple tables showcasing some items - but the store already was pretty narrow, especially around the compact checkout which made it worse.
The store selection was pretty poor and mainly sold overpriced gifts and greetings cards compared to stationary and filing which this brand is probably more well-known for that selection lacked which is a shame and even being an Outlet store has no excuse, I feel it is compromising the integrity and principals of the Paperchase brand.
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