My mother and I visited Elly's today while shopping, and she found two dresses she really liked…read more Both had purple dots on the price tags, so we asked a sales associate what the dots meant. She wasn't sure, went to ask someone, and came back saying the "boss" told her the items were not on sale. My mother decided she didn't want the dresses, but I knew she really liked them. I took them to the register and asked the cashier to scan them. Both items rang up at 50% off. Thinking it might be a mistake, I asked her to scan them again, and once again they rang up at half price. When I told my mother they were 50% off, another associate, Dee, abruptly interrupted and said, "No, they are not. Nothing is on sale." Even the cashier seemed surprised and commented that purple dots usually indicated sale items. Dee then said she would get the manager. When Susan, the manager, arrived, we politely asked to speak with her to the side. In a very cold, monotone manner, she told us nothing in the store was on sale and that the purple dot simply identified an internet item. I asked why the register was applying a 50% discount and why the cashier believed the purple dots indicated a sale. Her response was that the sale rack outside also had purple-dot tags. If that's the case, it's incredibly confusing and misleading for customers. I then asked if they would honor the price that was scanning at the register. Susan showed no concern whatsoever and simply said that someone would buy the items at full price and that they "might go on sale in August." The irony is...it is August. Before leaving, I asked Dee for her name and confirmed the manager's name, Susan, because I knew I wanted to share this experience. The store itself is beautiful, and the prices are what I would expect for a beach boutique. Unfortunately, customer service can make or break a shopping experience, and ours was disappointing. One of the other sales associates even apologized to me for how we had been treated. When I told her she had been wonderful and that my concern was with the manager's attitude, she quietly replied that Susan is "like that with everyone." That was disappointing to hear. I'm sure someone will eventually purchase those dresses, but after the rudeness and lack of customer care we experienced from the management at Elly's, I won't be back.

Following up on my previous review... Out of curiosity, I…read morechecked Elly's website and Facebook page the following day. I found no way to purchase clothing online or have items shipped. Based on that, the manager's response that I should have ordered the dresses online simply doesn't make sense. That response only reinforced my concern that I was not given an honest explanation in the store. A disappointing customer service experience became even more frustrating because the follow-up response failed to address what actually happened.

Poor stock, low quality, lack of variety but my strongest recommendation against this place is the…read morefact that not a single person in the store, customers and staff alike, were wearing a mask during a pandemic. Absolutely unconscionable and the reason that this virus continues to plague this country. Shameful.

Staff person at front counter wasn't wearing a mask. I left without even looking around...don't…read morereally need souvenirs that badly!

Emerald Plantation is a little mall that is mostly filled with small gift shops for tourists to…read morerummage around. There's also a small movie theatre here. However, the best part of it all is the big pond in the back (outside). There's nothing in there but turtles. There's a vending machine that you can purchase some dry kernels of some sort and throw them to the turtles. It's so cute to see the turtles compete for the kernels. When the kernels land in the water, the minnows rush to them and suck on them until a turtle gobbles them up. The cutest of them all are the baby turtles, seeing them getting all excited for a kernel. But, damn, these pigeons/gulls swooping down for the kernels. *shoo, shoo*

We go to Emerald Isle twice a year to get away from the chaos, traffic, and political NOISE of the…read moreNation's Capital. This little shopping center is always a must. Our favorites are: Rucker John's Restaurant (don't miss the Blackjack steak, the beer-battered shrimp, and the glazed croissant rolls), and Sunkissed Memories for terrific shopping. Elly's also has the best fudge we've tasted anywhere!

Manager helped me located zip front hoodies. She was very nice. The store had a lot of merchandise…read moreto go through so her help was much appreciated. Buy one get one free hoodies. Basically came to 20.00 a hoodie which was a good deal.

Not impressed. No one spoke to us or offered to assist. Everything was the same it want ordinal and…read morewhile the prices were good the sizes were not inclusive.

This shop carries lots of local artistan's jewelry, décor, handbags and souvenirs. The gentleman…read morewho helped me was so pleasant, giving me a brief history lesson about Swansboro and the recent hurricane. I purchased two warm, soft, cozy knit hats and I can't wait to wear one of them! The other is a gift!! They were only $14!

Yes, you can mix farmhouse & beach style as seen in this adorable shop. Lots of cool finds from…read morecandle sticks, to hats, and homemade dolls. The ladies who run the store are welcoming & a pleasure to talk to. Highly recommend a stop here on your walk around the sweet area of Swansboro.

This lace is loaded with all sorts of beach related items…read more There are always items on special and the selection is vast. They carry and stock all sizes, which for some of us is great to know. The staff is always willing to help you find something g or direct you to where it can be located. Friendly and always working hard folding and restocking. There is a candy and ice cream store attached, which can be reached from inside the store and from the parking lot. Prices are boardwalk style if you are from the Northeast. They also have brand names which are priced like everywhere else. Good place to shop on your way to the beach or when you are heading home. Right on 210 heading to or from North Topsail Island.

Got sold a VERY ugly fake labubu for 25$ very upset as this is VERY FALSE advertisingread more

The Port of Call Museum Store was closed as the museum is being renovated, so I was disappointed I…read morecouldn't shop here this visit. The prices are reasonable here, and you can find touristy things like t-shirts, postcards, and magnets, as well as more unique finds like jewelry and pottery. The store has a lot of books about the area. The children's section has toys and pirate items. I've discovered over the years that museum gift shops have hidden treasures.

This is a small gift shop located in the Maritime Museum. They have many interesting things that…read moresome of the other shops in town have, but some unique things as well. I noticed that the prices here were better than most of the other shops for the same items. The service was nice and I am glad I stopped here to purchase a few things. A nice store with good prices in a great Museum. I enjoyed my visit.

This may seem like a cute, unassuming little beach shop, but don't be fooled by the kitschy…read moresouvenirs and over priced earrings. The only thing remarkable about this store is the bitterness of the women who work there. It was a beautiful summer night and we were window shopping after my sisters birthday dinner. We decided to go in and browse for a gift. From the moment we stepped foot inside, we could tell they went out of their way to make us feel unwelcome. They followed us around the entire store under the guise of dusting the merchandise. We couldn't even navigate the narrow aisles comfortably, because every time we turned around they were there, watching us and bumping into us. This horrible experience culminated when I decided to try on a hat. I couldn't find a mirror, so I took out my phone to see how it looked. I had barely had the hat on for a second before one of the shop attendants stalked over. I believe her exact words were, "There's a playground across the street if you want to play around." She then pointed towards the door and told us to leave. Keep in mind, I'm not a suspicious looking character. I came in with my family, we were all sweet and polite and greeted them upon entering the store, even though they didn't greet or respond to us. After her incredibly rude confrontation, I handed her the hat in shock and left the store in tears. I have never been treated so disrespectfully and inconsiderately in my life! I'm a polite and cheerful person, and I was appalled and embarrassed at the implication that I might steal something or cause trouble in their store. I came in with every intention of buying my sister a gift, and left in tears. P.S. She called my sister a whore.

This is not the common shop with beach junk,but has lovely, unusual itemsread more

Awesome! Way better than any other gift shop in the area. I always like to bring souvenirs for me…read moreand for friends/family. A lot of the Wings etc shop are junky and don't feel tailored to the area. There was a lovely pair of people working who gave us great recommendations, you even get a free reusable tote with a $50 purchase (needless to say I qualified, and picked the manatee one) Even with items I had seen in other stores, their prices were a few dollars cheaper, so I got all of my shopping done in one place. Highly recommend!

The store has something for everyone. I enjoy perusing the whole place. Shells, tshirts, Knick…read moreknacks. Every time I'm there I find something I have to have. Check it out.